China CEO: Voices of Experience from 20 International Business Leaders 中国首席执行官

China CEO: Voices of Experience from 20 International Business Leaders  中国首席执行官
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作者: (胡安·安东尼奥·费尔南德斯) , (劳里·安德伍德)
出版社: Wiley
2006-02
版次: 1
ISBN: 9780470821923
定价: 177.60
装帧: 平装
开本: 其他
纸张: 胶版纸
页数: 250页
正文语种: 英语
74人买过
  • ManymanagersdreamofbecomingaChiefExecutiveOfficerinChina.MaybetheythinkthatCEOstandsforCashEnhancementOpportunity-butofcourse,failurecouldturntheassignmentintoaCareerEndingOption.SohowcanyouensurethatyourassignmentinChinaissuccessful?
    ManagementProfessorFernandezandbusinessjournalistUnderwoodtackledthisquestionbyinterviewing20topexecutivesworkinginChina,pluseightexperiencedconsultants.TheydiscussedtopicslikemanaginginChina,settinguplocaloperations,adaptingregional/globalbusinessestoChina,tacklingthelocalmarketandlivinginChina.

    Buthowdoyoureporttheresultsof28interviews?Theeasiestsolutionwouldbetopresenteachinterviewasaseparatechapter.However,FernandezandUnderwoodwantedtounderstandthechallengesfacinginternationalexecutivesinChinatoday.Sotheytooktheharder-butmoreuseful-approachofanalysingtheinterviewsandthenwritingaboutthemainunderlyingthemes,quotingfromtheintervieweestoillustrateparticularpoints.

    ThatapproachmeansthattopicslikeworkingwithChinesebusinesspartnersordealingwithIPpiracyarepulledtogetherintoawellstructureddiscussion.ButifyouwanttounderstandthespecificexperienceofPhilips,SonyorUnileverinChina,theinformationissplitupacrossmanychapters.

    ChinaCEOlaunchesstraightintothekeyquestion:WhatarethequalitiesofasuccessfulinternationalmanagerinChina?Ortoexpressitmorepersonally:AreyoutherightstuffforChina?FernandezandUnderwoodclustertheessentialqualitiesintothreegroups:professionalqualitieslikehavingarock-solidprofessionalbackgroundandsomepreviousinternationalexperience;globalqualitieslikebeingadventurousandwillingtolearn;andChina-specificqualitieslikebeingabletobalanceapparentoppositessuchashumilityandstrength,andpatienceandspeed.

    ThebulkofChinaCEOcoverstopicswhichdirectlyinterestallinternationalmanagers,likemanagingChineseemployees,facinglocalandglobalcompetitorsanddealingwiththegovernment.Italsoexploressomeimportant,butcommonlyignored,aspectsofhavingasuccessfulassignmentinChina.ThereisausefuldiscussionofthechallengesoflivinginChina.Mostexpatriatesenjoytheirwork,butthe"trailingspouse"andchildrenoftenhavemoredifficultieswiththeexperience.Fortunately,therearespecificstepsthatcompaniescantaketominimisethestressofrelocation.

    ThisisusefulreadingforallCEOsandinternationalmanagersundertakinganassignmentinChina.LearnfromtheChinaExperienceofOthers! JuanAntonioFernandezisaprofessorofmanagementatChinaEuropeInternationalBusinessSchool,whichranks22ndworldwideamongMBAprogramsontheFinancialTimesindex.

    LaurieUnderwood,a14-yearjournalistingreaterChina,isdirectorofcommunicationsandpublicationsfortheAmericanChamberofCommerceinShanghai.AmChamShanghairanksamongthetwolargestAmericanchambersinAsia. Foreword: China: A Must-win Market

    Introduction: Opportunity and Challenge

    Chapter 1: Qualities of a Successful International Manager in China

     Interviewee Credentials

     The Right Stuff for China?

     Conclusion

    Chapter 2: Managing Chinese Employees

     The Problem: China's White-collar Workforce Shortage

     The Solution: HR Best Practices

     Best HR Defense: Building Employer-Employee Guanxi

     Conclusion

    Chapter 3:Working With Business Partners 

     Stay Single or Marry (to JV, or Not to JV)?

     Partner Selection, Partnership Terms

     Managing the Partner-to-partner Relationship

     Conclusion

    Chapter 4: Communicating With Headquarters

     Communications Challenges

     Growth Phases in China Operations

     Ideal China-to-headquarters Communications

     Conclusion

    Chapter 5: Facing Competitors

     Global Rivals (Fellow MNCs)

     Emerging Domestic Opponents

     Strategies for Battling Chinese Competitors

     Conclusion

    Chapter 6: Battling Intellectual Property Rights Infringers

     China's Long History of IPR Infringement

     Reports from the IP Battle Front

     Strategies for Battling IPR Pirates

     Conclusion

    Chapter 7: Winning Over Chinese Consumers

     The Lure of 1.3 Billion Customers

     Regulatory Challenges

     Logistical Difficulties

     Tough Customers

     Best Practices for Reaching Chinese Consumers

     Conclusion

    Chapter 8: Negotiating With the Chinese Government

     Pendulum Swings: The Government's Changing Mindset

     The New Chinese Bureaucrat

     The Need for Special Guanxi

     Negotiating With the Government

     Business-to-government Best Practices

     Conclusion

    Chapter 9:Living in China 

    Chapter 10:Conclusion

    Appendix:Research Methodology

    Index
  • 内容简介:
    ManymanagersdreamofbecomingaChiefExecutiveOfficerinChina.MaybetheythinkthatCEOstandsforCashEnhancementOpportunity-butofcourse,failurecouldturntheassignmentintoaCareerEndingOption.SohowcanyouensurethatyourassignmentinChinaissuccessful?
    ManagementProfessorFernandezandbusinessjournalistUnderwoodtackledthisquestionbyinterviewing20topexecutivesworkinginChina,pluseightexperiencedconsultants.TheydiscussedtopicslikemanaginginChina,settinguplocaloperations,adaptingregional/globalbusinessestoChina,tacklingthelocalmarketandlivinginChina.

    Buthowdoyoureporttheresultsof28interviews?Theeasiestsolutionwouldbetopresenteachinterviewasaseparatechapter.However,FernandezandUnderwoodwantedtounderstandthechallengesfacinginternationalexecutivesinChinatoday.Sotheytooktheharder-butmoreuseful-approachofanalysingtheinterviewsandthenwritingaboutthemainunderlyingthemes,quotingfromtheintervieweestoillustrateparticularpoints.

    ThatapproachmeansthattopicslikeworkingwithChinesebusinesspartnersordealingwithIPpiracyarepulledtogetherintoawellstructureddiscussion.ButifyouwanttounderstandthespecificexperienceofPhilips,SonyorUnileverinChina,theinformationissplitupacrossmanychapters.

    ChinaCEOlaunchesstraightintothekeyquestion:WhatarethequalitiesofasuccessfulinternationalmanagerinChina?Ortoexpressitmorepersonally:AreyoutherightstuffforChina?FernandezandUnderwoodclustertheessentialqualitiesintothreegroups:professionalqualitieslikehavingarock-solidprofessionalbackgroundandsomepreviousinternationalexperience;globalqualitieslikebeingadventurousandwillingtolearn;andChina-specificqualitieslikebeingabletobalanceapparentoppositessuchashumilityandstrength,andpatienceandspeed.

    ThebulkofChinaCEOcoverstopicswhichdirectlyinterestallinternationalmanagers,likemanagingChineseemployees,facinglocalandglobalcompetitorsanddealingwiththegovernment.Italsoexploressomeimportant,butcommonlyignored,aspectsofhavingasuccessfulassignmentinChina.ThereisausefuldiscussionofthechallengesoflivinginChina.Mostexpatriatesenjoytheirwork,butthe"trailingspouse"andchildrenoftenhavemoredifficultieswiththeexperience.Fortunately,therearespecificstepsthatcompaniescantaketominimisethestressofrelocation.

    ThisisusefulreadingforallCEOsandinternationalmanagersundertakinganassignmentinChina.LearnfromtheChinaExperienceofOthers!
  • 作者简介:
    JuanAntonioFernandezisaprofessorofmanagementatChinaEuropeInternationalBusinessSchool,whichranks22ndworldwideamongMBAprogramsontheFinancialTimesindex.

    LaurieUnderwood,a14-yearjournalistingreaterChina,isdirectorofcommunicationsandpublicationsfortheAmericanChamberofCommerceinShanghai.AmChamShanghairanksamongthetwolargestAmericanchambersinAsia.
  • 目录:
    Foreword: China: A Must-win Market

    Introduction: Opportunity and Challenge

    Chapter 1: Qualities of a Successful International Manager in China

     Interviewee Credentials

     The Right Stuff for China?

     Conclusion

    Chapter 2: Managing Chinese Employees

     The Problem: China's White-collar Workforce Shortage

     The Solution: HR Best Practices

     Best HR Defense: Building Employer-Employee Guanxi

     Conclusion

    Chapter 3:Working With Business Partners 

     Stay Single or Marry (to JV, or Not to JV)?

     Partner Selection, Partnership Terms

     Managing the Partner-to-partner Relationship

     Conclusion

    Chapter 4: Communicating With Headquarters

     Communications Challenges

     Growth Phases in China Operations

     Ideal China-to-headquarters Communications

     Conclusion

    Chapter 5: Facing Competitors

     Global Rivals (Fellow MNCs)

     Emerging Domestic Opponents

     Strategies for Battling Chinese Competitors

     Conclusion

    Chapter 6: Battling Intellectual Property Rights Infringers

     China's Long History of IPR Infringement

     Reports from the IP Battle Front

     Strategies for Battling IPR Pirates

     Conclusion

    Chapter 7: Winning Over Chinese Consumers

     The Lure of 1.3 Billion Customers

     Regulatory Challenges

     Logistical Difficulties

     Tough Customers

     Best Practices for Reaching Chinese Consumers

     Conclusion

    Chapter 8: Negotiating With the Chinese Government

     Pendulum Swings: The Government's Changing Mindset

     The New Chinese Bureaucrat

     The Need for Special Guanxi

     Negotiating With the Government

     Business-to-government Best Practices

     Conclusion

    Chapter 9:Living in China 

    Chapter 10:Conclusion

    Appendix:Research Methodology

    Index
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