未读消息消息

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

PowerBrands

PowerBrands

分享

作者: Hajo Riesenbeck 著 , Jesko Perrey 著

出版社: Wiley-VCH

出版时间: 2008-12

ISBN: 9783527503902

定价: 462.70

装帧: 精装

页数: 350页

正文语种: 英语

分类: 外文古旧书>英文书>经济

1人买过

Hajo Riesenbeck joined McKinsey & Company, Inc., in 1979 as a consultant in Dusseldorf. He was elected to Principal in 1985 and to Director in 1991. He advises international clients in the consumer goods, financial services, branded indurial products, retail, transportation, and chemicals induries. He is one of the leaders of McKinsey's global Marketing Practice. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second ). He is also the author of numerous articles and speeches on marketing.Jesko Perrey is a Partner of McKinsey & Company, Inc. and based in the Dusseldorf office, which he joined in 1999. He leads McKinsey's German Marketing & Sales Practice and serves clients in the consumer goods, retail, financial services, and logiics induries. The functional focus of his work is on branding and marketing spend effectiveness. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second ). Mr. Perrey is also a sought-after speaker and contributor on a wide range of topics in brand management. Hajo Riesenbeck joined McKinsey & Company, Inc., in 1979 as a consultant in Dusseldorf. He was elected to Principal in 1985 and to Director in 1991. He advises international clients in the consumer goods, financial services, branded industrial products, retail, transportation, and chemicals industries. He is one of the leaders of McKinsey's global Marketing Practice. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second edition). He is also the author of numerous articles and speeches on marketing.Jesko Perrey is a Partner of McKinsey & Company, Inc. and based in the Dusseldorf office, which he joined in 1999. He leads McKinsey's German Marketing & Sales Practice and serves clients in the consumer goods, retail, financial services, and logistics industries. The functional focus of his work is on branding and marketing spend effectiveness. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second edition). Mr. Perrey is also a sought-after speaker and contributor on a wide range of topics in brand management.
内容简介:
Hajo Riesenbeck joined McKinsey & Company, Inc., in 1979 as a consultant in Dusseldorf. He was elected to Principal in 1985 and to Director in 1991. He advises international clients in the consumer goods, financial services, branded indurial products, retail, transportation, and chemicals induries. He is one of the leaders of McKinsey's global Marketing Practice. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second ). He is also the author of numerous articles and speeches on marketing.Jesko Perrey is a Partner of McKinsey & Company, Inc. and based in the Dusseldorf office, which he joined in 1999. He leads McKinsey's German Marketing & Sales Practice and serves clients in the consumer goods, retail, financial services, and logiics induries. The functional focus of his work is on branding and marketing spend effectiveness. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second ). Mr. Perrey is also a sought-after speaker and contributor on a wide range of topics in brand management.
作者简介:
Hajo Riesenbeck joined McKinsey & Company, Inc., in 1979 as a consultant in Dusseldorf. He was elected to Principal in 1985 and to Director in 1991. He advises international clients in the consumer goods, financial services, branded industrial products, retail, transportation, and chemicals industries. He is one of the leaders of McKinsey's global Marketing Practice. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second edition). He is also the author of numerous articles and speeches on marketing.Jesko Perrey is a Partner of McKinsey & Company, Inc. and based in the Dusseldorf office, which he joined in 1999. He leads McKinsey's German Marketing & Sales Practice and serves clients in the consumer goods, retail, financial services, and logistics industries. The functional focus of his work is on branding and marketing spend effectiveness. His books include Mega-Macht Marke (2004/2005), Marketing nach Ma? (2007), and Power Brands: Measuring, Building, and Managing Brand Success (originally published in 2007, now in its second edition). Mr. Perrey is also a sought-after speaker and contributor on a wide range of topics in brand management.

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助

目前没有书店销售此书