Strategy Bites Back[战略回味：战略远非你所想的那样...]

Strategy Bites Back[战略回味：战略远非你所想的那样...]

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作者: Henry Mintzberg 著 , Bruce Ahlstrand 著 , Joseph B. Lampel 著

出版社: Financial Times/ Prentice Hall

出版时间: 2013-08

版次: 1

ISBN: 9780273721840

定价: 297.30

装帧: 平装

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>经济

SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Timeand many, many more. Why not have a good time reading a strategy book for a change?
内容简介:
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Timeand many, many more. Why not have a good time reading a strategy book for a change?

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