实用外贸英语函电

实用外贸英语函电

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作者: 潘立娟编 , 高彩慧编 , 崔淑娟编

出版社: 哈尔滨工业大学出版社

出版时间: 2016-07

版次: 1

ISBN: 9787560360805

定价: 34.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 187页

字数: 234千字

正文语种: 简体中文，英语

丛书: 高等院校“十三五”规划教材

分类: 教材教辅考试>教材>大学教材>语言文字

5 张插图图片

　　外贸信函的书写对业务的达成具有非常重要的作用。
　　《实用外贸英语函电》针对现代商务信函内容简洁、直接的要求及学生的实际需要编写而成，内容清晰连贯、语言简明。
　　《实用外贸英语函电》根据从事外贸行业多年毕业生的宝贵工作经验，在书中添加了一些实用的外贸知识及外贸信函书写技巧，具有较强的应用性。全书共13章，每章除提供必要的外贸知识及外贸信函写作技巧之外，还设计了大量习题，使学生能够_边学习，一边练习。
　　《实用外贸英语函电》课时安排大约为96-128学时，教师可以根据学生的实际学习情况及进度适当增减课堂练习。
　　《实用外贸英语函电》内容丰富，语言简单，尤其适合英语程度一般，想从事外贸行业并希望短期内提高外贸信函写作技巧的学生使用。同时也可作为外贸从业人员短期培训使用的教材。 Chapter 1 Introduction
Part 1 Definition of Foreign Trade
Part 2 Foreign Trade of the United States
Part 3 Foreign Trade of Cluna
Part 4 Process of Export and Import
Part 5 Methods of Developing Potential Customers

Chapter 2 Introduction of Companies
Part 1 General Introduction of Company
Part 2 Trading Companies
Part 3 Transnational Companies
Part 4 Foreign Trade Companies
Part 5 Offshore Companies
Part 6 Examples of Company Introduction

Chapter 3 Status Inquides
Part 1 General Introduction of Status Inquiry
Part 2 Necessity of Making Status Inquiry
Part 3 Importer Asking for Status Inquiry
Part 4 Reply to the Status Inquiry Private & Confidential
Part 5 Exporter Asking for Status Inquiry

Cbapter 4 Estabilshing Business Relations
Part 1 Developing Potential Customers
Part 2 Contacting after Fairs
Part 3 Introducing Advantaf；es of a Company
Part 4 Unable to Establish Business Relations

Cbapter 5 Inquiries
Part 1 Definition of Inquiry
Part 2 Steps of Writing Inquiry Letters
Paut 3 Reply to New Inqruries
Part 4 Reply to Specific Inquiries
Part 5 Reply to Cenerallnquiries
Part 6 Following-up Inquiry from Existing Customers
Part 7 Recorrimending New Products
Part 8 Replies to FAQ

Chapter 6 Offers
Part 1 General Introduction of Offer
Part 2 Ways of Writing Offer Lette
Part 3 Firm Offer and Non-Firm Offer
Part 4 Prompt and Accurate Quotation
Part 5 Detailed and Professional Quotation

Chapter 7 Price Bargain
Part 1 Request for a Lower Price for a Repeat Order
Part 2 Request for a Lower Price for a Large Order
Part 3 Request for Good Prices for Long-Term Cooperation
Part 4 Request for Lower Prices after the Show
Part 5 Risein Selling Price

Chapter 8 The Processing of Orders
Part 1 Final Price Confirmation
Part 2 Samples Preparation
Part 3 Packaging， Colors and Artwork
Part 4 Acceptance of an Order
Part 5 Rejection of an Order
Part 6 Placing an Order

Cbapter 9 Payment
Part 1 Remittance
Part 2 Collection
Part 3 Letter of Credit （L/C）
Part 4 Payment Negotiation

Chapter 10 Packing
Part 1 General Introduction of Packing
Part 2 Packing Requirements
Part 3 Packing Description

Cbapter 11 Shipment
Part 1 Shipment Arrangement
Part 2 Urging Shipment
Part 3 Postponement of Shinment or Partial Shinment
Part 4 Shipping Advice
Part 5 Bill of Lading

Chapter 12 Insurance
Part 1 General Introduction of Insurance
Part 2 Askinf； for Insurance at Seller's End
Part 3 Covering Insurance by the Seller
Part 4 Asking for Insurance at Buyer's End

Chapter 13 Claims and Complaints
Part 1 Generallntroduction of Claims and Complaints
Part 2 Complaining about Quality
Part 3 Complaining about Wrong Color
Part 4 Complaining about Late Delivery
Part 5 Reply： Apology and Solutions
Part 6 Reply to Claim for Compensation
Part 7 Refusing Request for Compensation

Appendix
Appendix 1 INCOTERMS2010
Appendix 2 Proforma Invoice
Appendix 3 Insurance Document
Appendix 4 Contract
Appendix 5 Notification of Documentary Credit
Appendix 6 Amendment Advice of Credit
Appendix 7 BiU of Exchange
Appendix 8 Shipping Order
Appendix 9 Mate's Receipt

References
内容简介:
　　外贸信函的书写对业务的达成具有非常重要的作用。
　　《实用外贸英语函电》针对现代商务信函内容简洁、直接的要求及学生的实际需要编写而成，内容清晰连贯、语言简明。
　　《实用外贸英语函电》根据从事外贸行业多年毕业生的宝贵工作经验，在书中添加了一些实用的外贸知识及外贸信函书写技巧，具有较强的应用性。全书共13章，每章除提供必要的外贸知识及外贸信函写作技巧之外，还设计了大量习题，使学生能够_边学习，一边练习。
　　《实用外贸英语函电》课时安排大约为96-128学时，教师可以根据学生的实际学习情况及进度适当增减课堂练习。
　　《实用外贸英语函电》内容丰富，语言简单，尤其适合英语程度一般，想从事外贸行业并希望短期内提高外贸信函写作技巧的学生使用。同时也可作为外贸从业人员短期培训使用的教材。
目录:
Chapter 1 Introduction
Part 1 Definition of Foreign Trade
Part 2 Foreign Trade of the United States
Part 3 Foreign Trade of Cluna
Part 4 Process of Export and Import
Part 5 Methods of Developing Potential Customers

Chapter 2 Introduction of Companies
Part 1 General Introduction of Company
Part 2 Trading Companies
Part 3 Transnational Companies
Part 4 Foreign Trade Companies
Part 5 Offshore Companies
Part 6 Examples of Company Introduction

Chapter 3 Status Inquides
Part 1 General Introduction of Status Inquiry
Part 2 Necessity of Making Status Inquiry
Part 3 Importer Asking for Status Inquiry
Part 4 Reply to the Status Inquiry Private & Confidential
Part 5 Exporter Asking for Status Inquiry

Cbapter 4 Estabilshing Business Relations
Part 1 Developing Potential Customers
Part 2 Contacting after Fairs
Part 3 Introducing Advantaf；es of a Company
Part 4 Unable to Establish Business Relations

Cbapter 5 Inquiries
Part 1 Definition of Inquiry
Part 2 Steps of Writing Inquiry Letters
Paut 3 Reply to New Inqruries
Part 4 Reply to Specific Inquiries
Part 5 Reply to Cenerallnquiries
Part 6 Following-up Inquiry from Existing Customers
Part 7 Recorrimending New Products
Part 8 Replies to FAQ

Chapter 6 Offers
Part 1 General Introduction of Offer
Part 2 Ways of Writing Offer Lette
Part 3 Firm Offer and Non-Firm Offer
Part 4 Prompt and Accurate Quotation
Part 5 Detailed and Professional Quotation

Chapter 7 Price Bargain
Part 1 Request for a Lower Price for a Repeat Order
Part 2 Request for a Lower Price for a Large Order
Part 3 Request for Good Prices for Long-Term Cooperation
Part 4 Request for Lower Prices after the Show
Part 5 Risein Selling Price

Chapter 8 The Processing of Orders
Part 1 Final Price Confirmation
Part 2 Samples Preparation
Part 3 Packaging， Colors and Artwork
Part 4 Acceptance of an Order
Part 5 Rejection of an Order
Part 6 Placing an Order

Cbapter 9 Payment
Part 1 Remittance
Part 2 Collection
Part 3 Letter of Credit （L/C）
Part 4 Payment Negotiation

Chapter 10 Packing
Part 1 General Introduction of Packing
Part 2 Packing Requirements
Part 3 Packing Description

Cbapter 11 Shipment
Part 1 Shipment Arrangement
Part 2 Urging Shipment
Part 3 Postponement of Shinment or Partial Shinment
Part 4 Shipping Advice
Part 5 Bill of Lading

Chapter 12 Insurance
Part 1 General Introduction of Insurance
Part 2 Askinf； for Insurance at Seller's End
Part 3 Covering Insurance by the Seller
Part 4 Asking for Insurance at Buyer's End

Chapter 13 Claims and Complaints
Part 1 Generallntroduction of Claims and Complaints
Part 2 Complaining about Quality
Part 3 Complaining about Wrong Color
Part 4 Complaining about Late Delivery
Part 5 Reply： Apology and Solutions
Part 6 Reply to Claim for Compensation
Part 7 Refusing Request for Compensation

Appendix
Appendix 1 INCOTERMS2010
Appendix 2 Proforma Invoice
Appendix 3 Insurance Document
Appendix 4 Contract
Appendix 5 Notification of Documentary Credit
Appendix 6 Amendment Advice of Credit
Appendix 7 BiU of Exchange
Appendix 8 Shipping Order
Appendix 9 Mate's Receipt

References

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