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Customer Connections: New Strategies for Growth

Customer Connections: New Strategies for Growth

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作者: Wayland, Robert E.,Cole, Paul M.

出版社: Harvard Business School Press

出版时间: 1997-09

ISBN: 9780875847993

定价: 512.36

装帧: 其他

页数: 267页

分类: 外文古旧书>英文书>经济

Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.
内容简介:
Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.

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