Running a Restaurant For Dummies, 2nd Edition

作者: Michael Garvey 著

出版社: Wiley

出版时间: 2011-09

版次: 2

ISBN: 9781118027929

定价: 267.90

装帧: 平装

开本: 其他

纸张: 其他

页数: 384页

正文语种: 英语

丛书: Blackwell Companions to the Ancient World

分类: 外文古旧书>英文书>经济

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TheeasywaytosuccessfullyrunaprofitablerestaurantMillionsofAmericansdreamofowningandrunningtheirownrestaurant—becausetheywanttobetheirownboss,becausetheircookingalwaysdrawsraves,orjustbecausetheylovefood.RunningaRestaurantForDummiescoverseveryaspectofgettingstartedforaspiringrestaurateurs.Fromsettingupabusinessplanandfindingfinancing,todesigningamenuanddiningroom,you′llfindalltheadviceyouneedtostartandrunasuccessfulrestaurant.Evenifyoudon′tknowanythingaboutcookingorrunningabusiness,youmightstillhaveagreatideaforarestaurant—andthishandyguidewillshowyouhowtomakeyourdreamareality.Ifyoualreadyownarestaurant,butwanttoseeitgetmoresuccessful,RunningaRestaurantForDummiesoffersunbeatabletipsandadviceforbringinginhungrycustomers.Fromstarttofinish,you′lllearneverythingyouneedtoknowtosucceed.Newinformationondesigning,re–designing,andequippingarestaurantwithalltheessentials—fromthebackofthehousetothefrontofthehouseDeterminingwhethertorentorbuyrestaurantpropertyUpdatedinformationonsettingupabarandmanagingthewinelistProfitablepointersonimprovingthebottomlineThelatestandgreatestmarketingandpublicityoptionsinasocial–mediaworldManagingandretainingkeystaffNewandupdatedinformationonmenucreationandtheimplementationofFederallabeling(whenapplicable),aswellasinfusinglocal,healthy,alternativecuisinetomenuplanningRunningaRestaurantForDummiesgivesyouthescooponthelatesttrendsthatchefsandrestaurantoperatorscanimplementintheirneworexistingrestaurants. MichaelGarveyisDirectorofOperationsat'wichcraft,adivisionoftherenownedCraftrestaurantcorporation.HeatherDismoreisaprofessionalwriterwhohasextensiveexperienceintherestaurantbusiness.AndrewG.Dismoreisanaward-winningprofessionalchef. Introduction1PartI:GettingStarted7Chapter1:GraspingtheBasicsoftheRestaurantBusiness9Chapter2:DecidingWhatKindofRestauranttoRun17Chapter3:ResearchingtheMarketplace41Chapter4:WritingaBusinessPlan57PartII:PuttingYourPlaninMotion77Chapter5:ShowMetheMoney!FindingFinancing79Chapter6:ChoosingaLocation91Chapter7:PayingAttentiontotheLegalities99PartIII:PreparingtoOpentheDoors113Chapter8:CreatingtheAll-ImportantMenu115Chapter9:SettingUptheFrontoftheHouse137Chapter10:SettingUptheBackoftheHouse157Chapter11:SettingUpaBarandBeverageProgram177Chapter12:HiringandTrainingYourStaff199Chapter13:PurchasingandManagingSupplies223Chapter14:RunningYourOffice237Chapter15:GettingtheWordOut253PartIV:KeepingYourRestaurantRunningSmoothly275Chapter16:ManagingYourEmployees277Chapter17:RunningaSafeandCleanRestaurant293Chapter18:BuildingaClientele315Chapter19:MaintainingWhatYou'veCreated325PartV:ThePartofTens341Chapter20:TenMythsaboutRunningaRestaurant343Chapter21:TenTrueRestaurantStoriesThatYouJustCouldn'tMakeUp347Index351
内容简介:
TheeasywaytosuccessfullyrunaprofitablerestaurantMillionsofAmericansdreamofowningandrunningtheirownrestaurant—becausetheywanttobetheirownboss,becausetheircookingalwaysdrawsraves,orjustbecausetheylovefood.RunningaRestaurantForDummiescoverseveryaspectofgettingstartedforaspiringrestaurateurs.Fromsettingupabusinessplanandfindingfinancing,todesigningamenuanddiningroom,you′llfindalltheadviceyouneedtostartandrunasuccessfulrestaurant.Evenifyoudon′tknowanythingaboutcookingorrunningabusiness,youmightstillhaveagreatideaforarestaurant—andthishandyguidewillshowyouhowtomakeyourdreamareality.Ifyoualreadyownarestaurant,butwanttoseeitgetmoresuccessful,RunningaRestaurantForDummiesoffersunbeatabletipsandadviceforbringinginhungrycustomers.Fromstarttofinish,you′lllearneverythingyouneedtoknowtosucceed.Newinformationondesigning,re–designing,andequippingarestaurantwithalltheessentials—fromthebackofthehousetothefrontofthehouseDeterminingwhethertorentorbuyrestaurantpropertyUpdatedinformationonsettingupabarandmanagingthewinelistProfitablepointersonimprovingthebottomlineThelatestandgreatestmarketingandpublicityoptionsinasocial–mediaworldManagingandretainingkeystaffNewandupdatedinformationonmenucreationandtheimplementationofFederallabeling(whenapplicable),aswellasinfusinglocal,healthy,alternativecuisinetomenuplanningRunningaRestaurantForDummiesgivesyouthescooponthelatesttrendsthatchefsandrestaurantoperatorscanimplementintheirneworexistingrestaurants.
作者简介:
MichaelGarveyisDirectorofOperationsat'wichcraft,adivisionoftherenownedCraftrestaurantcorporation.HeatherDismoreisaprofessionalwriterwhohasextensiveexperienceintherestaurantbusiness.AndrewG.Dismoreisanaward-winningprofessionalchef.
目录:
Introduction1PartI:GettingStarted7Chapter1:GraspingtheBasicsoftheRestaurantBusiness9Chapter2:DecidingWhatKindofRestauranttoRun17Chapter3:ResearchingtheMarketplace41Chapter4:WritingaBusinessPlan57PartII:PuttingYourPlaninMotion77Chapter5:ShowMetheMoney!FindingFinancing79Chapter6:ChoosingaLocation91Chapter7:PayingAttentiontotheLegalities99PartIII:PreparingtoOpentheDoors113Chapter8:CreatingtheAll-ImportantMenu115Chapter9:SettingUptheFrontoftheHouse137Chapter10:SettingUptheBackoftheHouse157Chapter11:SettingUpaBarandBeverageProgram177Chapter12:HiringandTrainingYourStaff199Chapter13:PurchasingandManagingSupplies223Chapter14:RunningYourOffice237Chapter15:GettingtheWordOut253PartIV:KeepingYourRestaurantRunningSmoothly275Chapter16:ManagingYourEmployees277Chapter17:RunningaSafeandCleanRestaurant293Chapter18:BuildingaClientele315Chapter19:MaintainingWhatYou'veCreated325PartV:ThePartofTens341Chapter20:TenMythsaboutRunningaRestaurant343Chapter21:TenTrueRestaurantStoriesThatYouJustCouldn'tMakeUp347Index351

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Running a Restaurant For Dummies, 2nd Edition

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