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Guerrilla Marketing for Free

Guerrilla Marketing for Free

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作者: Jay Conrad Levinson 著

出版社: Houghton Mifflin Harcourt

出版时间: 2011-12

版次: 1

ISBN: 9780618276790

定价: 121.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 188页

分类: 外文古旧书>英文书>管理

The guru of the Guerrilla Marketing series, with over a millioncopies in print, teaches entrepreneurs how to market aggressivelywithout spending one cent. Levinson, the authority on big-businessmarketing on a small-business budget, takes this concept one stepfurther by offering scores of marketing ideas that are completelyfree. He proves that aggressive marketing doesn't have to beexpensive if you use creative and unconventional means. * Hold agiveaway contest. You'll attract customers and acquire names foryour mailing list. * Give free talks, consultations, anddemonstrations. You'll establish yourself as an expert andpublicize your business at the same time. * Post on websites,bulletin boards, and other online communities. They offer countlessopportunities for spreading your business message. * Feed yourclients. Sending cookies or offering free refreshments in yourstore can set you apart from the competition. Levinson offersdozens of other tips -- some straightforward, many surprising -- ina unique, indispensable guide that proves you don't have to pay topdollar to improve your bottom line. Being Aggressive and Confident as

You Market for Free

Before You Market for Free

While You Market for Free

Allies to Help You Market for Free

Where You Market for Free

Ways You Can Market for Free

Giving for Free to Market for Free

Personality Traits You'll Need to

Market for Free

The Joy of Marketing for Free 168

Index
内容简介:
The guru of the Guerrilla Marketing series, with over a millioncopies in print, teaches entrepreneurs how to market aggressivelywithout spending one cent. Levinson, the authority on big-businessmarketing on a small-business budget, takes this concept one stepfurther by offering scores of marketing ideas that are completelyfree. He proves that aggressive marketing doesn't have to beexpensive if you use creative and unconventional means. * Hold agiveaway contest. You'll attract customers and acquire names foryour mailing list. * Give free talks, consultations, anddemonstrations. You'll establish yourself as an expert andpublicize your business at the same time. * Post on websites,bulletin boards, and other online communities. They offer countlessopportunities for spreading your business message. * Feed yourclients. Sending cookies or offering free refreshments in yourstore can set you apart from the competition. Levinson offersdozens of other tips -- some straightforward, many surprising -- ina unique, indispensable guide that proves you don't have to pay topdollar to improve your bottom line.
目录:
Being Aggressive and Confident as

You Market for Free

Before You Market for Free

While You Market for Free

Allies to Help You Market for Free

Where You Market for Free

Ways You Can Market for Free

Giving for Free to Market for Free

Personality Traits You'll Need to

Market for Free

The Joy of Marketing for Free 168

Index

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Guerrilla Marketing for Free

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