未读消息消息

购物车

我的订单

个人中心

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

卖家中心

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

Alignment: Using the Balanced Scorecard to Create Corporate Synergies结盟

作者: Robert S. （罗伯特·S·卡普兰）著 , David P. Norton （戴维·P·诺顿）著

出版社: Oversea Publishing House

出版时间: 2006-02

版次: 1

ISBN: 9781591396901

定价: 284.80

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 302页

正文语种: 英语

分类: 外文古旧书>英文书>管理

5人买过

Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters.In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organisational strategy. Based on extensive field research in organisations worldwide, "Alignment" shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone.The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained. The next breakthrough in strategy execution from the field's premier thinkers, "Alignment" shows how today's companies can unlock unrealised value from enterprise synergies. RobertS.KaplanistheBakerFoundationProfessoratHarvardBusinessSchool.DavidNortonservesasPresidentofBalancedScorecardCollaborative/Palladium.

罗伯特·卡普兰，是平衡记分卡(Balanced Scorecard，简称BSC)的创始人，美国平衡记分卡协会主席。　　
现执教于哈佛商学院领导力开发专业之Marvin Bower教席；担任哈佛教职长达18年，之前他曾执教于卡耐基-梅隆大学管理学研究生院(GSIA)达16年之久，其中1977-1983年任该研究生院主任；获麻省理工学院电子工程学士和硕士学位，以及康奈尔大学运营研究博士学位，1994年，获德国斯图加特大学荣誉博士学位；　　
他为北美和欧洲的许多一流公司的业绩和成本管理系统设计担任顾问，经常在北美、欧洲和以色列举行研讨会，并在全球各地演讲。目前，他担任J.I.基斯拉克组织（迈阿密）的理事、复兴方案公司的董事和泰克尼恩理事会（以色列科技学院）的学术委员会委员。他的研究方向为快速变化环境下制造业和服务业组织的新成本计量和业绩管理系统。作为8本书和100多篇论文的著者或合著者，获得了多项教学和论著方面的奖励。为数十个组织提供业绩管理和成本管理系统设计方面的咨询，并就这些主题在世界各地举办讲座。 Preface

1. Alignment: A Source of Economic Value

2. Corporate Strategy and Structure: Historical Perspective

3. Aligning Financial and Customer Strategies

4. Aligning Internal Process and Learning and Growth Strategies: Integrated Strategic Themes

5. Aligning Support Functions

6. Cascading: The Process

7. Aligning Boards and Investors

8. Aligning External Partners

9. Managing the Alignment Process

10. Total Strategic Alignment

Index

About the Authors
内容简介:
Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters.In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organisational strategy. Based on extensive field research in organisations worldwide, "Alignment" shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone.The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained. The next breakthrough in strategy execution from the field's premier thinkers, "Alignment" shows how today's companies can unlock unrealised value from enterprise synergies.
作者简介:
RobertS.KaplanistheBakerFoundationProfessoratHarvardBusinessSchool.DavidNortonservesasPresidentofBalancedScorecardCollaborative/Palladium.

罗伯特·卡普兰，是平衡记分卡(Balanced Scorecard，简称BSC)的创始人，美国平衡记分卡协会主席。　　
现执教于哈佛商学院领导力开发专业之Marvin Bower教席；担任哈佛教职长达18年，之前他曾执教于卡耐基-梅隆大学管理学研究生院(GSIA)达16年之久，其中1977-1983年任该研究生院主任；获麻省理工学院电子工程学士和硕士学位，以及康奈尔大学运营研究博士学位，1994年，获德国斯图加特大学荣誉博士学位；　　
他为北美和欧洲的许多一流公司的业绩和成本管理系统设计担任顾问，经常在北美、欧洲和以色列举行研讨会，并在全球各地演讲。目前，他担任J.I.基斯拉克组织（迈阿密）的理事、复兴方案公司的董事和泰克尼恩理事会（以色列科技学院）的学术委员会委员。他的研究方向为快速变化环境下制造业和服务业组织的新成本计量和业绩管理系统。作为8本书和100多篇论文的著者或合著者，获得了多项教学和论著方面的奖励。为数十个组织提供业绩管理和成本管理系统设计方面的咨询，并就这些主题在世界各地举办讲座。
目录:
Preface

1. Alignment: A Source of Economic Value

2. Corporate Strategy and Structure: Historical Perspective

3. Aligning Financial and Customer Strategies

4. Aligning Internal Process and Learning and Growth Strategies: Integrated Strategic Themes

5. Aligning Support Functions

6. Cascading: The Process

7. Aligning Boards and Investors

8. Aligning External Partners

9. Managing the Alignment Process

10. Total Strategic Alignment

Index

About the Authors

查看详情

Alignment: Using the Balanced Scorecard to Create Corporate Synergies结盟

内容简介:

作者简介:

目录: