MarketingConstructionServices
出版时间:
2000-01
ISBN:
9780831131456
定价:
506.80
装帧:
平装
页数:
136页
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Offers the reader a new understanding for market processes, strategic planning and business development at all levels. Presents comprehensive knowledge of contractual obligations throughout to include all phases of construction from owner requirements to market niches to planning to the bidding process to project completion and the ability to be paid to be ready to receive the next contract by owner. Contains real-life examples that everyone in the industry can relate to. Chapter 1 Overview 1
Chapter 2 Construction Management 15
Chapter 3 Corporate Strategic Planning 39
Chapter 4 The Corporate Marketing Process 59
Chapter 5 Organizational Marketing Responsibilities 73
Chapter 6 Essential Marketing Positions (Niches) 79
Chapter 7 The Professional Salesperson 83
Chapter 8 Business Development 91
Chapter 9 Client and Project Proposals 101
Chapter 10 Communication Techniques 107
Chapter 11 How Owners Buy Construction Services 115
Chapter 12 Marketing Presentations 123
Chapter 13 Conclusion 129
Index 134
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内容简介:
Offers the reader a new understanding for market processes, strategic planning and business development at all levels. Presents comprehensive knowledge of contractual obligations throughout to include all phases of construction from owner requirements to market niches to planning to the bidding process to project completion and the ability to be paid to be ready to receive the next contract by owner. Contains real-life examples that everyone in the industry can relate to.
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目录:
Chapter 1 Overview 1
Chapter 2 Construction Management 15
Chapter 3 Corporate Strategic Planning 39
Chapter 4 The Corporate Marketing Process 59
Chapter 5 Organizational Marketing Responsibilities 73
Chapter 6 Essential Marketing Positions (Niches) 79
Chapter 7 The Professional Salesperson 83
Chapter 8 Business Development 91
Chapter 9 Client and Project Proposals 101
Chapter 10 Communication Techniques 107
Chapter 11 How Owners Buy Construction Services 115
Chapter 12 Marketing Presentations 123
Chapter 13 Conclusion 129
Index 134
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