商务英语沟通

作者: [英] 艾菲德·罗伯茨著 , [英] 菲利普·布鲁斯著 , 黄智颖著

出版社: 复旦大学出版社

出版时间: 2006-07

版次: 1

ISBN: 9787309050127

定价: 18.00

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 262页

字数: 236千字

分类: 语言文字

20人买过

本书作者长期从事MBA教学，并在政府和媒体机构拥有多年丰富经验，针对跨文化背景和中国特殊的商务环境，对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析。提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释．有助于读者快速掌握实务环境中的行动要领，提升处理沟通问题的能力。


  本书以浅显易懂的英语为主要讲述语言，重在对内容和技巧的实际运用能力，适用于本科、MBA的教学，也可供在职人员进修和培训使用。艾菲德·罗伯茨(EIfed Roberts)，香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学—香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境 Introduction 导言

Chapter One How to Apply for the Ideal Job

  如何申请理想的工作

Chapter Two The Resume and the Interview

  简历与面试

Chapter Three Spoken Business Communication

  口头商务沟通

Chapter Four Communicating with Colleagues and Customers

  同事沟通及客户沟通

Chapter Five Written Communications

  书面沟通

Chapter Six Business Meetings

  商务会议

Chapter Seven Cross-cultural Business Communications

  跨文化商务沟通

Chapter Eight Crisis Communications

  危机沟通

Chapter Nine Media Communications

  媒体沟通

Chapter Ten Business Communications Every Day

  商务沟通日日练

Appendices 附录

  Appendix One Cocktail Party （鸡尾酒会）

  Appendix Two The Card Game （名片游戏）

  Appendix Three Mr， Mrs， Ms， Dr or John （称谓问题）

  Appendix Four Getting to Know You （第一次会面）

  Appendix Five Dealing with Dinner （宴会礼仪）

  Appendix Six Sneaky Phrases （常见隐语）

  Appendix Seven Karaoke （卡拉OK现象）

  Appendix Eight It s All a Matter of Face （面子问题）

  Appendix Nine Be a Chinese Culture Vulture （汲取中国文化）

Exercise 1 Pharox

Exercise 2 Lawson Hotel

Exercise 3 Modern Industrial

Exercise 4 Industrial Lubricants

Exercise 5 The Right Answers

Exercise 6 Talking about Yourself

Exercise 7 Interview Techniques

Exercise 8 Difficult Issues

Exercise 9 Three More Analysts

Exercise 10 Your Future

Exercise 11 Challenges

Exercise 12 Foreign Visitors

Exercise 13 Directors Questions

Exercise 14 Sales Managers

Exercise 15 German Analysts

Exercise 16 Positive Points

Exercise 17 Telephone Complaint

Exercise 18 Kitchen Flag

Exercise 19 Ginger Jewellery

Exercise 20 Diamond Office Equipment

Exercise 21 Mountainside Plastics

Exercise 22 Dragons Basketball

Exercise 23 Ransing Corporation

Exercise 24 Harland Hotel Meeting

Exercise 25 Charles Computing

Exercise 26 Programme Problems

Exercise 27 Conversation Topics

Exercise 28 Action Points

Exercise 29 Staff Matters

Exercise 30 Communicating Internationally

Exercise 31 Banking on Success

Exercise 32 A Touch of Class

Exercise 33 Questions， Questions， Questions

Exercise 34 Making Looking Bad Look Good

Exercise 35 Winged Services

Exercise 36 Harmony and Peace

Exercise 37 Good Fortune Airways

Exercise 38 Nan Hai Cars

Exercise 39 Lunar New Year Parks

Exercise 40 The Royal Treatment

Exercise 41 Job Opportunity

Exercise 42 Getting the Picture

Exercise 43 Read the Newspaper

Exercise 44 Agenda Items
内容简介:
本书作者长期从事MBA教学，并在政府和媒体机构拥有多年丰富经验，针对跨文化背景和中国特殊的商务环境，对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析。提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释．有助于读者快速掌握实务环境中的行动要领，提升处理沟通问题的能力。


  本书以浅显易懂的英语为主要讲述语言，重在对内容和技巧的实际运用能力，适用于本科、MBA的教学，也可供在职人员进修和培训使用。
作者简介:
艾菲德·罗伯茨(EIfed Roberts)，香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学—香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境
目录:
Introduction 导言

Chapter One How to Apply for the Ideal Job

  如何申请理想的工作

Chapter Two The Resume and the Interview

  简历与面试

Chapter Three Spoken Business Communication

  口头商务沟通

Chapter Four Communicating with Colleagues and Customers

  同事沟通及客户沟通

Chapter Five Written Communications

  书面沟通

Chapter Six Business Meetings

  商务会议

Chapter Seven Cross-cultural Business Communications

  跨文化商务沟通

Chapter Eight Crisis Communications

  危机沟通

Chapter Nine Media Communications

  媒体沟通

Chapter Ten Business Communications Every Day

  商务沟通日日练

Appendices 附录

  Appendix One Cocktail Party （鸡尾酒会）

  Appendix Two The Card Game （名片游戏）

  Appendix Three Mr， Mrs， Ms， Dr or John （称谓问题）

  Appendix Four Getting to Know You （第一次会面）

  Appendix Five Dealing with Dinner （宴会礼仪）

  Appendix Six Sneaky Phrases （常见隐语）

  Appendix Seven Karaoke （卡拉OK现象）

  Appendix Eight It s All a Matter of Face （面子问题）

  Appendix Nine Be a Chinese Culture Vulture （汲取中国文化）

Exercise 1 Pharox

Exercise 2 Lawson Hotel

Exercise 3 Modern Industrial

Exercise 4 Industrial Lubricants

Exercise 5 The Right Answers

Exercise 6 Talking about Yourself

Exercise 7 Interview Techniques

Exercise 8 Difficult Issues

Exercise 9 Three More Analysts

Exercise 10 Your Future

Exercise 11 Challenges

Exercise 12 Foreign Visitors

Exercise 13 Directors Questions

Exercise 14 Sales Managers

Exercise 15 German Analysts

Exercise 16 Positive Points

Exercise 17 Telephone Complaint

Exercise 18 Kitchen Flag

Exercise 19 Ginger Jewellery

Exercise 20 Diamond Office Equipment

Exercise 21 Mountainside Plastics

Exercise 22 Dragons Basketball

Exercise 23 Ransing Corporation

Exercise 24 Harland Hotel Meeting

Exercise 25 Charles Computing

Exercise 26 Programme Problems

Exercise 27 Conversation Topics

Exercise 28 Action Points

Exercise 29 Staff Matters

Exercise 30 Communicating Internationally

Exercise 31 Banking on Success

Exercise 32 A Touch of Class

Exercise 33 Questions， Questions， Questions

Exercise 34 Making Looking Bad Look Good

Exercise 35 Winged Services

Exercise 36 Harmony and Peace

Exercise 37 Good Fortune Airways

Exercise 38 Nan Hai Cars

Exercise 39 Lunar New Year Parks

Exercise 40 The Royal Treatment

Exercise 41 Job Opportunity

Exercise 42 Getting the Picture

Exercise 43 Read the Newspaper

Exercise 44 Agenda Items

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商务英语沟通

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