未读消息消息

购物车

我的订单

个人中心

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

卖家中心

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

DoingMoreBusinessontheInternet

作者: Mary J. Cronin 著

出版社: Wiley

出版时间: 1995-04

ISBN: 9780471287018

定价: 719.20

装帧: 平装

页数: 368页

正文语种: 英语

丛书: PhilosophyforEveryone

分类: 外文古旧书>英文书>童书

Doing More Business on the Internet Mary J. Cronin Business connections are the fastest growing component of the Internet, but many managers don′t know where to turn for strategic, comprehensive information on how to make the most of online technology. Doing More Business on the Internet, Mary J. Cronin′s follow–up to her best–selling First Edition, provides the essentials that every business needs to get started on the Internet––and to gain the competitive edge required in today′s global market. By distilling the experiences of over 100 companies that have used the Internet, Cronin offers an insightful, value–added framework for using the Internet strategically, as well as cost–effectively. You′ll learn how to establish a global presence, improve customer support and service, identify and explore new markets, and top into the vast resources of interactive networks to boost productivity and encourage innovation within your organization. Doing More Business on the Internet offers complete coverage of the hottest business topics, such as:? Creating a World Wide Web home page, and using it to attract customers around the world? How to develop an Internet plan that best suits your business? The art of Intermarketing –– interacting with customers and outshining competitors by taking advantage of the Web′s graphics, sound, and video capabilities? Vital business information resources, including electronic journals, research reports, and discussion groups––and how to find them without getting lost in "cyberspace"? The most effective commercial applications on the Internet and how they can add value to any businessHere′s what critics had to say about the blockbuster First Edition! "Catch the wave. Cronin guides you through the steps of getting connected, and shows you different ways to tap information for research, business partnerships, and more." –– Erika Kotite, Entrepreneur "Read this book––or get (your superiors) to read it. Doing Business on the Internet is superb for nontechnical managerial types.." ––Steve Deyo, Computer User "One of the most thorough, up–to–date guides available for everyone from information managers to librarians and entrepreneurs." ––Electronic Publishing "A must–read for anyone who wonders how money can be made in cyberspace." ––Thomas Forbes, Folio Editor Dave Monroe is an instructor at the Applied Ethics Institute of St. Petersburg College, Florida, and adjunct instructor of philosophy at the University of Tampa. He is the co-editor of Food & Philosophy, with Fritz Allhoff (Wiley-Blackwell, 2007).? Series Editor Fritz Allhoff is an Assistant Professor in the Philosophy Department at Western Michigan University, as well as a Senior Research Fellow at the Australian National University's Centre for Applied Philosophy and Public Ethics. In addition to editing the Philosophy for Everyone series, Allhoff is the volume editor or co-editor for several titles, including Wine & Philosophy (Wiley-Blackwell, 2007), Whiskey & Philosophy (with Marcus P. Adams, Wiley, 2009), and Food & Philosophy (with Dave Monroe, Wiley-Blackwell, 2007). The World of Networked Information. A Manager's Guide to the Internet. The Desktop as Global Village. Reach Out and Touch--Everyone. Transforming Research and Development. Customer Connections. The Entrepreneurial Edge. Putting the Network to Work. The Home Page Advantage. Looking Forward. Appendices. Index.
内容简介:
Doing More Business on the Internet Mary J. Cronin Business connections are the fastest growing component of the Internet, but many managers don′t know where to turn for strategic, comprehensive information on how to make the most of online technology. Doing More Business on the Internet, Mary J. Cronin′s follow–up to her best–selling First Edition, provides the essentials that every business needs to get started on the Internet––and to gain the competitive edge required in today′s global market. By distilling the experiences of over 100 companies that have used the Internet, Cronin offers an insightful, value–added framework for using the Internet strategically, as well as cost–effectively. You′ll learn how to establish a global presence, improve customer support and service, identify and explore new markets, and top into the vast resources of interactive networks to boost productivity and encourage innovation within your organization. Doing More Business on the Internet offers complete coverage of the hottest business topics, such as:? Creating a World Wide Web home page, and using it to attract customers around the world? How to develop an Internet plan that best suits your business? The art of Intermarketing –– interacting with customers and outshining competitors by taking advantage of the Web′s graphics, sound, and video capabilities? Vital business information resources, including electronic journals, research reports, and discussion groups––and how to find them without getting lost in "cyberspace"? The most effective commercial applications on the Internet and how they can add value to any businessHere′s what critics had to say about the blockbuster First Edition! "Catch the wave. Cronin guides you through the steps of getting connected, and shows you different ways to tap information for research, business partnerships, and more." –– Erika Kotite, Entrepreneur "Read this book––or get (your superiors) to read it. Doing Business on the Internet is superb for nontechnical managerial types.." ––Steve Deyo, Computer User "One of the most thorough, up–to–date guides available for everyone from information managers to librarians and entrepreneurs." ––Electronic Publishing "A must–read for anyone who wonders how money can be made in cyberspace." ––Thomas Forbes, Folio
作者简介:
Editor Dave Monroe is an instructor at the Applied Ethics Institute of St. Petersburg College, Florida, and adjunct instructor of philosophy at the University of Tampa. He is the co-editor of Food & Philosophy, with Fritz Allhoff (Wiley-Blackwell, 2007).? Series Editor Fritz Allhoff is an Assistant Professor in the Philosophy Department at Western Michigan University, as well as a Senior Research Fellow at the Australian National University's Centre for Applied Philosophy and Public Ethics. In addition to editing the Philosophy for Everyone series, Allhoff is the volume editor or co-editor for several titles, including Wine & Philosophy (Wiley-Blackwell, 2007), Whiskey & Philosophy (with Marcus P. Adams, Wiley, 2009), and Food & Philosophy (with Dave Monroe, Wiley-Blackwell, 2007).
目录:
The World of Networked Information. A Manager's Guide to the Internet. The Desktop as Global Village. Reach Out and Touch--Everyone. Transforming Research and Development. Customer Connections. The Entrepreneurial Edge. Putting the Network to Work. The Home Page Advantage. Looking Forward. Appendices. Index.

查看详情

DoingMoreBusinessontheInternet

内容简介:

作者简介:

目录: