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Zero to One：Notes on Startups, or How to Build the Future

Zero to One：Notes on Startups, or How to Build the Future

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作者: Peter 著 , Blake Masters 著

出版社: Random House US

出版时间: 2014-10

版次: 1

ISBN: 9780553418286

定价: 115.30

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

205人买过

EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE.

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.

PROGRESS COMES FROM MONOPOLY, NOT COMPETITION.

If you do what has never been done and you can do it better than anybody else, you have a monopoly -- and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole.
ZERO TO ONE
is about how to build companies that create new things. It draws on everything I’ve learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX.

The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask:

WHAT VALUABLE COMPANY IS NOBODY BUILDING?

　　硅谷创投教父、PayPal创始人作品
　　斯坦福大学改变未来的一堂课
　　为世界创造价值的商业哲学
　　在科技剧烈改变世界的今天，想要成功，你必须在一切发生之前研究结局。
　　你必须找到创新的独特方式，让未来不仅仅与众不同，而且更加美好。
　　从0到1，为自己创造无限的机会与价值！
　　在传统时代，成功企业的商业模式是一个从1到N的过程，也就是在现有基础上，复制之前的经验，通过竞争不断扩大自己的市场影响力。而在互联网时代，成功的企业却是一个从无到有，即从0到1创造市场的过程。

PeterThielisatechnologyentrepreneurandinvestorbestknownforco-foundingPayPal.Sincethenhehasco-foundedthedataanalyticsfirmPalantirTechnologies,madethefirstoutsideinvestmentinFacebook,providedearlyfundingforcompanieslikeSpaceXandLinkedInandestablishedandfundstheThielFoundation,whichnurturestomorrow’stechvisionaries.

BlakeMastersisco-founderofJudicata,atechnologystartupthatbuildstoolsforlegalresearchandanalysis.LikePeter,BlakereceivedundergraduateandlawdegreesfromStanford.
FromtheHardcoveredition

　　彼得·蒂尔（PeterThiel），被誉为硅谷的天使，投资界的思想家。1998年创办PayPal并担任CEO，2002年将PayPal以15亿美元出售给eBay，把电子商务带向新纪元。2004年做了首笔在Facebook的外部投资，并担任董事。同年成立软件公司Palantir，服务于国防安全与全球金融领域的数据分析。蒂尔联合创办了FoundersFund基金，为LinkedIn、SpaceX、Yelp等十几家出色的科技新创公司提供早期资金，其中多家公司由PayPal的同事负责营运，这些人在硅谷有“PayPal黑帮”之称。他成立了蒂尔奖学金（ThielFellowship）鼓励年轻人在校园之外学习和创业。他还成立了蒂尔基金（ThielFoundation），推动科技进步和对未来的长远思考。

　　布莱克·马斯特斯（BlakeMasters），2012年在斯坦福大学法学院就读，期间选修彼得?蒂尔的“初创企业”课，将细心整理的课堂笔记发布到网络，引起240万次的点击率。随后，彼得?蒂尔参与将这份神奇的笔记精编成为本书。
内容简介:
EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE.

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.

PROGRESS COMES FROM MONOPOLY, NOT COMPETITION.

If you do what has never been done and you can do it better than anybody else, you have a monopoly -- and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole.
ZERO TO ONE
is about how to build companies that create new things. It draws on everything I’ve learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX.

The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask:

WHAT VALUABLE COMPANY IS NOBODY BUILDING?

　　硅谷创投教父、PayPal创始人作品
　　斯坦福大学改变未来的一堂课
　　为世界创造价值的商业哲学
　　在科技剧烈改变世界的今天，想要成功，你必须在一切发生之前研究结局。
　　你必须找到创新的独特方式，让未来不仅仅与众不同，而且更加美好。
　　从0到1，为自己创造无限的机会与价值！
　　在传统时代，成功企业的商业模式是一个从1到N的过程，也就是在现有基础上，复制之前的经验，通过竞争不断扩大自己的市场影响力。而在互联网时代，成功的企业却是一个从无到有，即从0到1创造市场的过程。
作者简介:
PeterThielisatechnologyentrepreneurandinvestorbestknownforco-foundingPayPal.Sincethenhehasco-foundedthedataanalyticsfirmPalantirTechnologies,madethefirstoutsideinvestmentinFacebook,providedearlyfundingforcompanieslikeSpaceXandLinkedInandestablishedandfundstheThielFoundation,whichnurturestomorrow’stechvisionaries.

BlakeMastersisco-founderofJudicata,atechnologystartupthatbuildstoolsforlegalresearchandanalysis.LikePeter,BlakereceivedundergraduateandlawdegreesfromStanford.
FromtheHardcoveredition

　　彼得·蒂尔（PeterThiel），被誉为硅谷的天使，投资界的思想家。1998年创办PayPal并担任CEO，2002年将PayPal以15亿美元出售给eBay，把电子商务带向新纪元。2004年做了首笔在Facebook的外部投资，并担任董事。同年成立软件公司Palantir，服务于国防安全与全球金融领域的数据分析。蒂尔联合创办了FoundersFund基金，为LinkedIn、SpaceX、Yelp等十几家出色的科技新创公司提供早期资金，其中多家公司由PayPal的同事负责营运，这些人在硅谷有“PayPal黑帮”之称。他成立了蒂尔奖学金（ThielFellowship）鼓励年轻人在校园之外学习和创业。他还成立了蒂尔基金（ThielFoundation），推动科技进步和对未来的长远思考。

　　布莱克·马斯特斯（BlakeMasters），2012年在斯坦福大学法学院就读，期间选修彼得?蒂尔的“初创企业”课，将细心整理的课堂笔记发布到网络，引起240万次的点击率。随后，彼得?蒂尔参与将这份神奇的笔记精编成为本书。

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