Identity Is Destiny: Leadership and the Roots of Value Creation

Identity Is Destiny: Leadership and the Roots of Value Creation
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作者:
出版社: Mcgraw-Hill
2000-01
ISBN: 9781576750681
定价: 291.60
装帧: 精装
页数: 220页
正文语种: 英语
  • Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation.
    This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix ... Ackerman has been a business consultant for two decades. He has written extensively about identity in popular magazines and academic business journals.
  • 内容简介:
    Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation.
    This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix ...
  • 作者简介:
    Ackerman has been a business consultant for two decades. He has written extensively about identity in popular magazines and academic business journals.
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