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MyWay:TheEightStrategiesofAirChinaTowardsSuccess

MyWay:TheEightStrategiesofAirChinaTowardsSuccess

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作者: Li Jiaxiang 著

出版社: CengageLearning

出版时间: 2007-12

ISBN: 9789814239585

定价: 190.60

装帧: 精装

页数: 280页

分类: 外文古旧书>英文书>工程技术

My Way: The Eight Strategies of Air China Towards Success is more than a personal account of Mr. Li s successful role shift from a general of air force to an entrepreneur of a mega business with assets worth more than RMB 100 billion (approx. US$13.3 billion). It also charts the journey of Air China moving away from heavy loss towards considerable profit. With no prior experience of managing a business, Mr. Li put into practice a marvelous strategic thinking based on his unrivaled courage and extraordinary vision gained from his military career, launching Air China onto the fast track of profit growth and business expansion. In this book, Mr. Li fuses ancient and modern military strategies in his interpretation of corporate management from the perspective of eight topics. They are business starting, positioning, human resource management, brand building, control & management, capital operations, the future, and successful thinking. Mr. Li also examines the world aviation industry in close connection with Air China and predicts the future trends of development. Mr. Li Jiaxiang is president of China National Aviation Holding Company and chairman of Air China Limited. He served in the China Air Force and the People s Liberation Army for some 40 years and held various positions including a Major General of air force. He took the helm of Air China in 2000 and has since led it through the most difficult post-911 period and achieved a miraculous turnaround from a loss of RMB 647 million (approx. US$86.3 million) in 2000 to a net profit close to RMB 3 billion (approx. US$400 million) in 2006. Today Air China is one of the top 20 global airlines. 1. The Strategy of Starting a Business
2. The Strategy of Positioning
3. The Strategy of Human Resource Management
4. The Strategy of Brand Building
5. The Strategy of Control and Management
6. The Strategy of Capital Operations
7. The Strategy for the Future
8. The Strategy of Successful Thinking
内容简介:
My Way: The Eight Strategies of Air China Towards Success is more than a personal account of Mr. Li s successful role shift from a general of air force to an entrepreneur of a mega business with assets worth more than RMB 100 billion (approx. US$13.3 billion). It also charts the journey of Air China moving away from heavy loss towards considerable profit. With no prior experience of managing a business, Mr. Li put into practice a marvelous strategic thinking based on his unrivaled courage and extraordinary vision gained from his military career, launching Air China onto the fast track of profit growth and business expansion. In this book, Mr. Li fuses ancient and modern military strategies in his interpretation of corporate management from the perspective of eight topics. They are business starting, positioning, human resource management, brand building, control & management, capital operations, the future, and successful thinking. Mr. Li also examines the world aviation industry in close connection with Air China and predicts the future trends of development.
作者简介:
Mr. Li Jiaxiang is president of China National Aviation Holding Company and chairman of Air China Limited. He served in the China Air Force and the People s Liberation Army for some 40 years and held various positions including a Major General of air force. He took the helm of Air China in 2000 and has since led it through the most difficult post-911 period and achieved a miraculous turnaround from a loss of RMB 647 million (approx. US$86.3 million) in 2000 to a net profit close to RMB 3 billion (approx. US$400 million) in 2006. Today Air China is one of the top 20 global airlines.
目录:
1. The Strategy of Starting a Business
2. The Strategy of Positioning
3. The Strategy of Human Resource Management
4. The Strategy of Brand Building
5. The Strategy of Control and Management
6. The Strategy of Capital Operations
7. The Strategy for the Future
8. The Strategy of Successful Thinking

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My Way:The Eight Strategies of Air China Towards Success

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