商务英语精读
出版时间:
1998-12
版次:
1
ISBN:
9787562809227
定价:
15.00
装帧:
平装
开本:
其他
纸张:
胶版纸
页数:
275页
字数:
237千字
1人买过
-
本书是供涉外经贸和管理类大专学生（包括类似专业的高职和成教学生）使用的专业英语教材，旨在提高学生在英语环境中从事企业活动和商务交际的能力。全书共16课，内容涉及企业、企业管理和商务活动的众多领域。所有课文均选材于英美等国近年出版的书刊和报章，内容与文字简洁实用、富有新意，具有较强的时代感，课文还采用了一些案例和采访记录以丰富体裁。每课除课文外，均配有词汇和词汇学习、难点注释，以及与课文内容紧密结合的练习和补充阅读。本书既可作为高等院校的专业英语教材，也可供相关专业人员自学参考。 Unit 1 Business and Social Responsibility
Social Responsibility at American Express
Unit 2 Forms of business Ownership
From Proprietorship to Corporation
Ownership of corporation
Unit 3 Franchising
Two Types of Franchises
Good Training:An Advantage of Franchising
Unit 4 The Job of a Manager
Profile:Lee Iacocca
Managerial Skills
Unit 5 Leadership
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6 Case Study:What Should captain Collins Do?
Case Study:Charlie Has a Chance to Get Ahead
Educational Backgroung of Successful Managers
Unit 7 Public Realations
Pubilcity
Unit 8 Common Stock and Preferred Stock
Investment Strategies
Bull Markets and bear Markets
Unit 9 How Insurance Works
Business Uses of Life Insurance
No-fault Automobile Insurance
Unit 10 An Interview with Richard Brandson
Human Relations at Hewlett-Packard
Bill Gates of Microsoft
Unit 11 Maslow's Hierarchy of Needs
Job Rotation and Job Enlargement
Dealing with Job Stress
Unit 12 Orientation and Training
Toyota Selects Employees for New Plant in Kentucky
Case Study:Status Reversal
Unit 13 Employee Interviews
John Smale of P&C
Executive Headhunters
Unit 14 The Marketing Concept
Dentists Attract New Patients with Marketing
Do Most Firms Practice the Marketing Concept?
Unit 15 Advertising
Television as an Advertising Medium
What an Advertiser Needs
Unit 16 Personal Selling
Sales Presentations
Rational and Emotional Boying Motives
Appendix I Word Study Index
Appendix II Key to Exercises
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内容简介:
本书是供涉外经贸和管理类大专学生（包括类似专业的高职和成教学生）使用的专业英语教材，旨在提高学生在英语环境中从事企业活动和商务交际的能力。全书共16课，内容涉及企业、企业管理和商务活动的众多领域。所有课文均选材于英美等国近年出版的书刊和报章，内容与文字简洁实用、富有新意，具有较强的时代感，课文还采用了一些案例和采访记录以丰富体裁。每课除课文外，均配有词汇和词汇学习、难点注释，以及与课文内容紧密结合的练习和补充阅读。本书既可作为高等院校的专业英语教材，也可供相关专业人员自学参考。
-
目录:
Unit 1 Business and Social Responsibility
Social Responsibility at American Express
Unit 2 Forms of business Ownership
From Proprietorship to Corporation
Ownership of corporation
Unit 3 Franchising
Two Types of Franchises
Good Training:An Advantage of Franchising
Unit 4 The Job of a Manager
Profile:Lee Iacocca
Managerial Skills
Unit 5 Leadership
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6 Case Study:What Should captain Collins Do?
Case Study:Charlie Has a Chance to Get Ahead
Educational Backgroung of Successful Managers
Unit 7 Public Realations
Pubilcity
Unit 8 Common Stock and Preferred Stock
Investment Strategies
Bull Markets and bear Markets
Unit 9 How Insurance Works
Business Uses of Life Insurance
No-fault Automobile Insurance
Unit 10 An Interview with Richard Brandson
Human Relations at Hewlett-Packard
Bill Gates of Microsoft
Unit 11 Maslow's Hierarchy of Needs
Job Rotation and Job Enlargement
Dealing with Job Stress
Unit 12 Orientation and Training
Toyota Selects Employees for New Plant in Kentucky
Case Study:Status Reversal
Unit 13 Employee Interviews
John Smale of P&C
Executive Headhunters
Unit 14 The Marketing Concept
Dentists Attract New Patients with Marketing
Do Most Firms Practice the Marketing Concept?
Unit 15 Advertising
Television as an Advertising Medium
What an Advertiser Needs
Unit 16 Personal Selling
Sales Presentations
Rational and Emotional Boying Motives
Appendix I Word Study Index
Appendix II Key to Exercises
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