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Ask, Measure, Learn

Ask, Measure, Learn

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作者: Lutz 著 , Soumitra Dutta 著

出版社: O'Reilly Media

出版时间: 2014-02

版次: 1

ISBN: 9781449336752

定价: 292.70

装帧: 平装

开本: 其他

纸张: 其他

页数: 338页

正文语种: 英语

分类: 外文古旧书>英文书>经济

1 张插图图片

Youcanmeasurepracticallyanythingintheageofsocialmedia,butifyoudon’tknowwhatyou’relookingfor,collectingmountainsofdatawon’tyieldagrainofinsight.Thisnon-technicalguideshowsyouhowtoextractsignificantbusinessvaluefrombigdatawithAsk-Measure-Learn,asystemthathelpsyouasktherightquestions,measuretherightdata,andthenlearnfromtheresults.AuthorsLutzFingerandSoumitraDuttaoriginallydevisedthissystemtohelpgovernmentsandNGOssiftthroughvolumesofdata.Withthisbook,thesetwoexpertsprovidebusinessmanagersandanalystswithahigh-leveloverviewoftheAsk-Measure-Learnsystem,anddemonstratespecificwaystoapplysocialmediaanalyticstomarketing,sales,publicrelations,andcustomermanagement,usingexamplesandcasestudies. LUTZFINGER,adirectoratLinkedIn,isanauthorityonsocialmediaandtextanalytics.He’salsoco-founderandformerCEOofFisheyeAnalytics,amediadata-miningcompanywhoseproductssupportgovernmentsandvariousNGOs,suchastheOrganisationforEconomicCo-operationandDevelopment(OECD)andtheInternationalOlympicCommittee,whichwasacquiredbytheWPPgroup.

LutzisahighlyregardedtechnologyexecutivewhobuiltasalescenterforDellEuropeaswellasanincubatorformobileapplicationsatEricsson.Heisapopularpublicspeakeronbusinessanalyticsandservesasanadvisorandboardmemberatseveraldata-centriccorporationsinEuropeandtheUS.HehasanMBAfromINSEADaswellasanMSinquantumphysicsfromTUBerlin(Germany).SOUMITRADUTTA,anauthorityontheimpactofnewtechnologyonbusiness,isthedeanoftheSamuelCurtisJohnsonGraduateSchoolofManagementatCornellUniversity.PreviouslyhewasaProfessoratINSEAD,aleadinggraduatebusinessschool.Heisalsoco-founderandformerChairmanofFisheyeAnalytics.
内容简介:
Youcanmeasurepracticallyanythingintheageofsocialmedia,butifyoudon’tknowwhatyou’relookingfor,collectingmountainsofdatawon’tyieldagrainofinsight.Thisnon-technicalguideshowsyouhowtoextractsignificantbusinessvaluefrombigdatawithAsk-Measure-Learn,asystemthathelpsyouasktherightquestions,measuretherightdata,andthenlearnfromtheresults.AuthorsLutzFingerandSoumitraDuttaoriginallydevisedthissystemtohelpgovernmentsandNGOssiftthroughvolumesofdata.Withthisbook,thesetwoexpertsprovidebusinessmanagersandanalystswithahigh-leveloverviewoftheAsk-Measure-Learnsystem,anddemonstratespecificwaystoapplysocialmediaanalyticstomarketing,sales,publicrelations,andcustomermanagement,usingexamplesandcasestudies.
作者简介:
LUTZFINGER,adirectoratLinkedIn,isanauthorityonsocialmediaandtextanalytics.He’salsoco-founderandformerCEOofFisheyeAnalytics,amediadata-miningcompanywhoseproductssupportgovernmentsandvariousNGOs,suchastheOrganisationforEconomicCo-operationandDevelopment(OECD)andtheInternationalOlympicCommittee,whichwasacquiredbytheWPPgroup.

LutzisahighlyregardedtechnologyexecutivewhobuiltasalescenterforDellEuropeaswellasanincubatorformobileapplicationsatEricsson.Heisapopularpublicspeakeronbusinessanalyticsandservesasanadvisorandboardmemberatseveraldata-centriccorporationsinEuropeandtheUS.HehasanMBAfromINSEADaswellasanMSinquantumphysicsfromTUBerlin(Germany).SOUMITRADUTTA,anauthorityontheimpactofnewtechnologyonbusiness,isthedeanoftheSamuelCurtisJohnsonGraduateSchoolofManagementatCornellUniversity.PreviouslyhewasaProfessoratINSEAD,aleadinggraduatebusinessschool.Heisalsoco-founderandformerChairmanofFisheyeAnalytics.

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