Wireless Data Services: Technologies Business Models and Global Markets

Wireless Data Services: Technologies Business Models and Global Markets

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作者: Chetan Sharma 著

出版社: Cambridge University Press

出版时间: 2004-01

版次: 1

ISBN: 9780521828437

定价: 897.00

装帧: 精装

开本: 其他

纸张: 其他

页数: 400页

正文语种: 英语

分类: 外文古旧书>英文书>计算机与互联网

Thereareover1.3billionmobilesubscribersaroundtheworld.ItisinterestingtonotethatwirelesstechnologieshavebeenadopteddifferentlyinkeygeographiessuchasAsia,Europe,andNorthAmerica.Technologiessuchasi-modeinJapan,SMSinEurope,PDAsandBlackberryinNorthAmericapointtothefactthatwirelessapplicationsandservicesarenotonlyuniquetothecultureandbusinessmodelsofaregionbuttheirsuccessalsodependsonhowservicesandtechnologiesareintroducedtoconsumers.Thisbooktakesadeeperlookintowhycertaintechnologies,businessmodels,andadoptionstrategiessucceedwhileothersfail,andhowalltheseelementswillimpactthefutureofwirelesscommunications.Withthehelpofexamples,casestudiesandinterviewswithindustryluminaries,theauthorsidentifythekeyfactorsbehindthesuccessorfailureofdifferentblueprintsandprovideinsightsintostrategiesofmatchingwirelesstechnologyandservicestoglobalmarkets. ChetanSharmaisarecognizedindustryexpertinstrategyandimplementationofwirelessdataandpervasivecomputingideasandsolutions.MrSharmawasformerlyLeaderoftheEmergingSolutionspracticeatLuminantWorldwide.Priortothis,SharmaservedasfounderandprincipalofLuminant'swirelesspractice.Inthisrole,heoversawglobalclientengagements,providedvisionandstrategicdirection,conductedwirelessresearchanddevelopment,andestablishedpartnershipswithleadingindustryplayers.YasuhisaNakamuraisSeniorVicePresidentatNTTDoCoMoUSA.Heisawidelyrecognizedspecialistofwirelesstelecommunicationsindustrywithover20yearsofexperience.DrNakamuraholdsmorethan50patents(awardedandpending)andisafrequentspeakeratinternationalconferences.
内容简介:
Thereareover1.3billionmobilesubscribersaroundtheworld.ItisinterestingtonotethatwirelesstechnologieshavebeenadopteddifferentlyinkeygeographiessuchasAsia,Europe,andNorthAmerica.Technologiessuchasi-modeinJapan,SMSinEurope,PDAsandBlackberryinNorthAmericapointtothefactthatwirelessapplicationsandservicesarenotonlyuniquetothecultureandbusinessmodelsofaregionbuttheirsuccessalsodependsonhowservicesandtechnologiesareintroducedtoconsumers.Thisbooktakesadeeperlookintowhycertaintechnologies,businessmodels,andadoptionstrategiessucceedwhileothersfail,andhowalltheseelementswillimpactthefutureofwirelesscommunications.Withthehelpofexamples,casestudiesandinterviewswithindustryluminaries,theauthorsidentifythekeyfactorsbehindthesuccessorfailureofdifferentblueprintsandprovideinsightsintostrategiesofmatchingwirelesstechnologyandservicestoglobalmarkets.
作者简介:
ChetanSharmaisarecognizedindustryexpertinstrategyandimplementationofwirelessdataandpervasivecomputingideasandsolutions.MrSharmawasformerlyLeaderoftheEmergingSolutionspracticeatLuminantWorldwide.Priortothis,SharmaservedasfounderandprincipalofLuminant'swirelesspractice.Inthisrole,heoversawglobalclientengagements,providedvisionandstrategicdirection,conductedwirelessresearchanddevelopment,andestablishedpartnershipswithleadingindustryplayers.YasuhisaNakamuraisSeniorVicePresidentatNTTDoCoMoUSA.Heisawidelyrecognizedspecialistofwirelesstelecommunicationsindustrywithover20yearsofexperience.DrNakamuraholdsmorethan50patents(awardedandpending)andisafrequentspeakeratinternationalconferences.

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