Unthinking The Surprising Forces Behind What We Buy
出版时间:
2011-01
版次:
1
ISBN:
9780446574273
定价:
108.00
装帧:
平装
开本:
32开
纸张:
胶版纸
页数:
325页
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Harry Beckwith heads Beckwith Partners, a marketing firm thatadvises twenty-three Fortune 200 clients and dozens ofventure-capitalized start-ups on branding and positioning. A PhiBeta Kappa graduate of Stanford, Beckwith is an internationallyacclaimed speaker. He is the bestselling authors of five books,which, collectively, have been translated into twenty-threelanguages.
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内容简介:
Harry Beckwith heads Beckwith Partners, a marketing firm thatadvises twenty-three Fortune 200 clients and dozens ofventure-capitalized start-ups on branding and positioning. A PhiBeta Kappa graduate of Stanford, Beckwith is an internationallyacclaimed speaker. He is the bestselling authors of five books,which, collectively, have been translated into twenty-threelanguages.
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