旅行社管理比较研究（英文版）
出版时间:
2010-01
版次:
1
ISBN:
9787563718962
定价:
59.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
443页
字数:
375千字
正文语种:
英语
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In1979Chinastartedthepolicyofreformandopening-up.Duringthesethirtyyearsofdevelopment，thetourismindustryhasgainedvaluableexperiencesinallphasesofmodernization，industrializationandmarketization. Prof.DuJiang（杜江）hasaPhDineconomicsandisnowtheDeputyGeneralDirectorofChinaNationalTourismAdministrationandPresidentoftheChinaTourismAcademy.Aveteranresearcherandaprolificacademicwriterintourism
operationsandmanagement，Dr.Dualsoholdsacademicadvisorpositionsatthenationalandministeriallevels.HeisontheeditorialboardofTheAsiaPacificJournalofTourismandTourismMarketingResearch. Chapter1TheFrameworkandMethodologyofComparativeStudyofTravelServicesManagement
SectionⅠTheRationaletotheComparativeStudyandComparativeManagement
SectionⅡTheTheoreticSystemandResearchMethodologyofComparativeEconomics
SectionⅢTheResearchSystemofComparativeStudiesonTravelServices
Summary
FurtherReadings
Chapter2AComparativeStudyofFundamentalTheoriesandConceptsofTravelServices
SectionⅠACamparisonofConceptsofTravelServices
SectionⅡAComparisonoftheSocialRolesandImpactsofTravelServices
SectionⅢAComparisonofDevelopmentConceptsofTravelServices
Summary
FurtherReadings
Chapter3AComparativeStudyofHistoricalDevelopmentandEvolutionModesofTravelServices
SectionⅠInternationalHistoricalDevelopmentandEvolutionModesofTravelServices
SectionⅡDevelopmentandEvolvementPatternsoftheChineseTravelServiceIndustry
Summary
FurtherReadings
Chapter4AComparisonoftheMarketEnvironmentsofTravelServices
SectionⅠAComparisonofTourismDevelopmentPatterns
SectionⅡAComparisonoftheOrganizationalStructureandEconomicEfficiencyofTravelServices
SectionⅢAComparisonofTouristConsumptionPatterns
Summary
FurtherReadings
Chapter5AComparisonoftheInstitutionalEnvironmentsofTravelServices
SectionⅠAComparisonofGovernmentRegulationSystemsinTravelServices
SectionⅡAComparisonofGovernmentalAdministrativeSystemsinTravelServices
SectionⅢAComparisonofTravelServiceIndustrialOrganizationandTheirOperationMechanism.
Summary
FurtherReadings
Chapter6AComparisonofTravelServiceDistributionSystemsandOperationApproaches
SectionⅠAComparisonofDistributionSystemsofTravelServices
SectionⅡAComparisonofTravelServiceEstablishmentFormsandTechnologicalConditions
SectionⅢAComparisonofTravelServiceOperationPatterns
SectionⅣTheEvolutionandImpactsofTravelServices
Summary
FurtherReadings
Chapter7AComparisonofTravelServiceOrganizationManagementandDevelopmentPatterns
SectionⅠGeneralTheoriesontheOrganizationManagementofTravelServices
SectionⅡAComparisonofTravelServiceOrganizationCharts
SectionⅢAComparisonofTypicalDevelopmentModelsofTravelServices
Summary
FurtherReadings
Chapter8AComparisonofMarketingManagementsofTravelServices
SectionⅠAComparisonofTravelServicesBrandsandDistributionChannels
SectionⅡAComparisonofTravelDistributionSystems
SectionⅢMarketingandPricingStrategiesofTravelServices
SectionⅣAComparisonofProductandPricingStrategiesofTravelServices
Summary
FurtherReadings
Chapter9AComparisonofTravelServiceReceptionManagements：
SectionⅠTheReceptionOperationProcessofTravelServices
SectionⅡAComparisonofTravelServicesReceptionManagements
SectionⅡAComparisonofStandardizationofOperationalProceduresofTravelServices
Summary
FurtherReadings
Chapter10AComparisonofCrisisManagementsofTravelServices
SectionⅠAnOverviewofCrisisManagementofTravelServices
SectionⅡAGeneralAnalysisofCrisisInfluenceMechanism——withtheSARSasExample
SectionⅢEstablishingaCrisisManagementSystemwithChinese
CharacteristicsforTravelServices
SectionⅣInternationalOrganizationsintheIndustrialCrisisManagementSystemandTheirInfluences
Summary
FurtherReadings
Chapter11AComparisonofDevelopmentTrendsofTravel
ServicesIndustry
SectionⅠTheDevelopmentTrendofEuro-AmericanTravelServicesIndustry
SectionⅡTheMainFactorsThatInfluenceChineseTravelServicesIndustry
SectionmTheDevelopmentTrendsofChineseTravelServicesIndustry
Summary
FurtherReadings
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内容简介:
In1979Chinastartedthepolicyofreformandopening-up.Duringthesethirtyyearsofdevelopment，thetourismindustryhasgainedvaluableexperiencesinallphasesofmodernization，industrializationandmarketization.
-
作者简介:
Prof.DuJiang（杜江）hasaPhDineconomicsandisnowtheDeputyGeneralDirectorofChinaNationalTourismAdministrationandPresidentoftheChinaTourismAcademy.Aveteranresearcherandaprolificacademicwriterintourism
operationsandmanagement，Dr.Dualsoholdsacademicadvisorpositionsatthenationalandministeriallevels.HeisontheeditorialboardofTheAsiaPacificJournalofTourismandTourismMarketingResearch.
-
目录:
Chapter1TheFrameworkandMethodologyofComparativeStudyofTravelServicesManagement
SectionⅠTheRationaletotheComparativeStudyandComparativeManagement
SectionⅡTheTheoreticSystemandResearchMethodologyofComparativeEconomics
SectionⅢTheResearchSystemofComparativeStudiesonTravelServices
Summary
FurtherReadings
Chapter2AComparativeStudyofFundamentalTheoriesandConceptsofTravelServices
SectionⅠACamparisonofConceptsofTravelServices
SectionⅡAComparisonoftheSocialRolesandImpactsofTravelServices
SectionⅢAComparisonofDevelopmentConceptsofTravelServices
Summary
FurtherReadings
Chapter3AComparativeStudyofHistoricalDevelopmentandEvolutionModesofTravelServices
SectionⅠInternationalHistoricalDevelopmentandEvolutionModesofTravelServices
SectionⅡDevelopmentandEvolvementPatternsoftheChineseTravelServiceIndustry
Summary
FurtherReadings
Chapter4AComparisonoftheMarketEnvironmentsofTravelServices
SectionⅠAComparisonofTourismDevelopmentPatterns
SectionⅡAComparisonoftheOrganizationalStructureandEconomicEfficiencyofTravelServices
SectionⅢAComparisonofTouristConsumptionPatterns
Summary
FurtherReadings
Chapter5AComparisonoftheInstitutionalEnvironmentsofTravelServices
SectionⅠAComparisonofGovernmentRegulationSystemsinTravelServices
SectionⅡAComparisonofGovernmentalAdministrativeSystemsinTravelServices
SectionⅢAComparisonofTravelServiceIndustrialOrganizationandTheirOperationMechanism.
Summary
FurtherReadings
Chapter6AComparisonofTravelServiceDistributionSystemsandOperationApproaches
SectionⅠAComparisonofDistributionSystemsofTravelServices
SectionⅡAComparisonofTravelServiceEstablishmentFormsandTechnologicalConditions
SectionⅢAComparisonofTravelServiceOperationPatterns
SectionⅣTheEvolutionandImpactsofTravelServices
Summary
FurtherReadings
Chapter7AComparisonofTravelServiceOrganizationManagementandDevelopmentPatterns
SectionⅠGeneralTheoriesontheOrganizationManagementofTravelServices
SectionⅡAComparisonofTravelServiceOrganizationCharts
SectionⅢAComparisonofTypicalDevelopmentModelsofTravelServices
Summary
FurtherReadings
Chapter8AComparisonofMarketingManagementsofTravelServices
SectionⅠAComparisonofTravelServicesBrandsandDistributionChannels
SectionⅡAComparisonofTravelDistributionSystems
SectionⅢMarketingandPricingStrategiesofTravelServices
SectionⅣAComparisonofProductandPricingStrategiesofTravelServices
Summary
FurtherReadings
Chapter9AComparisonofTravelServiceReceptionManagements：
SectionⅠTheReceptionOperationProcessofTravelServices
SectionⅡAComparisonofTravelServicesReceptionManagements
SectionⅡAComparisonofStandardizationofOperationalProceduresofTravelServices
Summary
FurtherReadings
Chapter10AComparisonofCrisisManagementsofTravelServices
SectionⅠAnOverviewofCrisisManagementofTravelServices
SectionⅡAGeneralAnalysisofCrisisInfluenceMechanism——withtheSARSasExample
SectionⅢEstablishingaCrisisManagementSystemwithChinese
CharacteristicsforTravelServices
SectionⅣInternationalOrganizationsintheIndustrialCrisisManagementSystemandTheirInfluences
Summary
FurtherReadings
Chapter11AComparisonofDevelopmentTrendsofTravel
ServicesIndustry
SectionⅠTheDevelopmentTrendofEuro-AmericanTravelServicesIndustry
SectionⅡTheMainFactorsThatInfluenceChineseTravelServicesIndustry
SectionmTheDevelopmentTrendsofChineseTravelServicesIndustry
Summary
FurtherReadings
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