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战略的力量STRATEGY POWER PLAYS

战略的力量STRATEGY POWER PLAYS

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作者: Businessweek 著

出版社: Oversea Publishing House

出版时间: 2006-09

版次: 1

ISBN: 9780071475600

定价: 144.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 182页

分类: 外文古旧书>英文书>管理

1人买过

Take a page from Jeff Bezos at Amazon.com and reinvent your company

  Turn your business direction on a dime like Michael Dell

  Find your drive for customer satisfaction with Edouard Michelin

  Dial in collaboration using Edward Zander's tactics at Motorola

  And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. By Stephen J. Adler, Editor-in-Chief,Business Week

BRIRN ROBERTS:Can Comcast Fly?

JEFF BEZOS:Reprogramming Amazon

JOHN CHRMBERS:Cisco'S Comeback

MICHREL DELL:The Secrets behind Dell's Expansion

MICHREL ESKEW:UPS and Big Brown's New Bag

EDWRRD ZRNDER:Reinventing Motorola

SAM PALMISRNO:IBM and the New Blue

YUN JONG YONG:The Samsung Way

ARTHURJ. SULZBERGER:The Future of the New York Times

THOMASJ. USHER:Bringing U. S. Steel Up from the Scrap Heap

RLRN MULRLLY:A Plan to Make Ford Fly

BRIRN FRRNCE:The Prince of NASCAR

EDOUARD MICHELIN:Taking Michelin to New Heights

KEN CHENRULT:Charge/A t American Express

TRENDS:Business Prophet C. K. Prahalad Is Changing

The Way CEOs Think

SOURCES

CONTRIBUTORS
内容简介:
Take a page from Jeff Bezos at Amazon.com and reinvent your company

  Turn your business direction on a dime like Michael Dell

  Find your drive for customer satisfaction with Edouard Michelin

  Dial in collaboration using Edward Zander's tactics at Motorola

  And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
目录:
By Stephen J. Adler, Editor-in-Chief,Business Week

BRIRN ROBERTS:Can Comcast Fly?

JEFF BEZOS:Reprogramming Amazon

JOHN CHRMBERS:Cisco'S Comeback

MICHREL DELL:The Secrets behind Dell's Expansion

MICHREL ESKEW:UPS and Big Brown's New Bag

EDWRRD ZRNDER:Reinventing Motorola

SAM PALMISRNO:IBM and the New Blue

YUN JONG YONG:The Samsung Way

ARTHURJ. SULZBERGER:The Future of the New York Times

THOMASJ. USHER:Bringing U. S. Steel Up from the Scrap Heap

RLRN MULRLLY:A Plan to Make Ford Fly

BRIRN FRRNCE:The Prince of NASCAR

EDOUARD MICHELIN:Taking Michelin to New Heights

KEN CHENRULT:Charge/A t American Express

TRENDS:Business Prophet C. K. Prahalad Is Changing

The Way CEOs Think

SOURCES

CONTRIBUTORS

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