2,239 Tested Secrets For Direct Marketing Success

2,239 Tested Secrets For Direct Marketing Success
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作者: , ,
出版社: Mcgraw-Hill
1999-01
ISBN: 9780844203492
定价: 291.60
装帧: 平装
页数: 368页
正文语种: 英语
  • Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know—from planning to implementation—and from target strategy to all aspects of the creative process.

    Every discipline—from brain surgery to auto making to marketing—is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, ... Denny Hatch is editor of Target Marketing magazine and the Who's Mailing What? newsletter.Don Jackson is a direct marketing consultant and editor.
  • 内容简介:
    Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know—from planning to implementation—and from target strategy to all aspects of the creative process.

    Every discipline—from brain surgery to auto making to marketing—is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, ...
  • 作者简介:
    Denny Hatch is editor of Target Marketing magazine and the Who's Mailing What? newsletter.Don Jackson is a direct marketing consultant and editor.
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