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Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success
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作者: 著
出版社: Portfolio
2013-04
ISBN: 9781591846215
定价: 118.20
装帧: 平装
开本: 其他
纸张: 其他
页数: 240页
正文语种: 英语
分类: 外文古旧书>英文书>经济
10人买过
  • Simplicityisn'tjustadesignprincipleatAppleit'savaluethatpermeateseveryleveloftheorganization.It'swhathelpedApplerecoverfromneardeathin1997tobecomethemostvaluablecompanyonearthin2012.Asadagencycreativedirector,KenSegallplayedakeyroleinApple'sresurrection,helpingtocreatesuchcriticalmarketingcampaignsas"ThinkDifferent"andnamingtheiMac.ThisbookmakesyouaflyonthewallinsideaconferenceroomwithSteveJobs,andonthereceivingendofhismidnightphonecalls.You'llunderstandhowhisobsessionwithSimplicityhelpedAppleperformbetterandfaster,sometimessavingmillionsintheprocess.SegallbringsApple'squestforSimplicitytolifeusingfascinating(andpreviouslyuntold)storiesfrombehindthescenes.Throughhisinsightandwit,you'lldiscoverhowcompaniesthatleveragethispowercanstandoutfromcompetitorsandindividualswhomasteritcanbecomecriticalassetstotheirorganizations.
  • 内容简介:
    Simplicityisn'tjustadesignprincipleatAppleit'savaluethatpermeateseveryleveloftheorganization.It'swhathelpedApplerecoverfromneardeathin1997tobecomethemostvaluablecompanyonearthin2012.Asadagencycreativedirector,KenSegallplayedakeyroleinApple'sresurrection,helpingtocreatesuchcriticalmarketingcampaignsas"ThinkDifferent"andnamingtheiMac.ThisbookmakesyouaflyonthewallinsideaconferenceroomwithSteveJobs,andonthereceivingendofhismidnightphonecalls.You'llunderstandhowhisobsessionwithSimplicityhelpedAppleperformbetterandfaster,sometimessavingmillionsintheprocess.SegallbringsApple'squestforSimplicitytolifeusingfascinating(andpreviouslyuntold)storiesfrombehindthescenes.Throughhisinsightandwit,you'lldiscoverhowcompaniesthatleveragethispowercanstandoutfromcompetitorsandindividualswhomasteritcanbecomecriticalassetstotheirorganizations.
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