全国高等院校基于工作过程的校企合作系列教材:会展实务英语
出版时间:
2011-07
版次:
1
ISBN:
9787566300218
定价:
23.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
167页
字数:
192千字
正文语种:
简体中文,英语
7人买过
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《全国高等院校基于工作过程的校企合作系列教材:会展实务英语》内容紧扣会展企业人才能力需求,以会展商务活动体系中的典型工作任务与工作过程为依据,以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务,每一个学习任务针对不同的职业技能,并结合英语知识学习和应用能力培养设计教学环节,教材内容具有较强的实用性与针对性。 Module1ServicesbefloreanExhibition
Part1PromotinganExhibition推广展会
Task1IntroducinganExhibition
Task2InvitingtoanExhibition
Task3EnquiringaboutanExhibition
Task4ChoosinganExhibition
Part2MakingExhibitingArrangements安排参展
Task1BookingaStand
Task2ArrangingShipping
Task3HandlingInsurance
Task4MakingTravelArrangements
Part3MovinginanExhibition进驻展馆
Task1BuildingtheBooth
Task2DecoratingtheBooth
Task3TrainingBoothStaff
Module2ServicesatanExhibition
Part4ReceivingClients接待客户
Task1ReceivingCustomersataBooth
Task2SocializingwithClients
Task3GoingSightseeingwithClients
Part5PresentingProducts推介产品
Task1PresentingProducts
Task2TalkingwithVisitingClientsaboutNewProducts
Task3LearningtoPresentEffectively。
Part6NegotiatingBusiness洽谈业务
Task1NegotiatingaboutPrice
Task2NegotiatingaboutPayment
Task3NegotiatingaboutShipment
Task4NegotiatingaboutPackingandInsurance
Part7SigningaContract签订合同
Task1DrawingupaContract
Task2AmendingaContract
Task3SigningaContract
Module3ServicesafteranExhibition
Part8FollowingupBusiness跟进业务
Task1LearningExhibitionFollow-upStrategy
Task2PlanningAfter-showMarketingActivities
Task3FollowingupSalesOrders&Prospects
Part9AnalyzingExhibitionResults分析会展成效
Task1MeasuringtheSuccessofanExhibition
Task2ReportingExhibitionResults
Task3WritingReportsonExhibitionResults
Appendices
Appendix1附录1常用外贸专业术语缩略词
Appendix2附录2国际展览专业术语
Appendix3附录3部分展览专业网站
References参考文献
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内容简介:
《全国高等院校基于工作过程的校企合作系列教材:会展实务英语》内容紧扣会展企业人才能力需求,以会展商务活动体系中的典型工作任务与工作过程为依据,以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务,每一个学习任务针对不同的职业技能,并结合英语知识学习和应用能力培养设计教学环节,教材内容具有较强的实用性与针对性。
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目录:
Module1ServicesbefloreanExhibition
Part1PromotinganExhibition推广展会
Task1IntroducinganExhibition
Task2InvitingtoanExhibition
Task3EnquiringaboutanExhibition
Task4ChoosinganExhibition
Part2MakingExhibitingArrangements安排参展
Task1BookingaStand
Task2ArrangingShipping
Task3HandlingInsurance
Task4MakingTravelArrangements
Part3MovinginanExhibition进驻展馆
Task1BuildingtheBooth
Task2DecoratingtheBooth
Task3TrainingBoothStaff
Module2ServicesatanExhibition
Part4ReceivingClients接待客户
Task1ReceivingCustomersataBooth
Task2SocializingwithClients
Task3GoingSightseeingwithClients
Part5PresentingProducts推介产品
Task1PresentingProducts
Task2TalkingwithVisitingClientsaboutNewProducts
Task3LearningtoPresentEffectively。
Part6NegotiatingBusiness洽谈业务
Task1NegotiatingaboutPrice
Task2NegotiatingaboutPayment
Task3NegotiatingaboutShipment
Task4NegotiatingaboutPackingandInsurance
Part7SigningaContract签订合同
Task1DrawingupaContract
Task2AmendingaContract
Task3SigningaContract
Module3ServicesafteranExhibition
Part8FollowingupBusiness跟进业务
Task1LearningExhibitionFollow-upStrategy
Task2PlanningAfter-showMarketingActivities
Task3FollowingupSalesOrders&Prospects
Part9AnalyzingExhibitionResults分析会展成效
Task1MeasuringtheSuccessofanExhibition
Task2ReportingExhibitionResults
Task3WritingReportsonExhibitionResults
Appendices
Appendix1附录1常用外贸专业术语缩略词
Appendix2附录2国际展览专业术语
Appendix3附录3部分展览专业网站
References参考文献
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