跨境电子商务基础与实务（中英双语版）

作者: 徐凡

出版社: 中国铁道出版社

出版时间: 2019-01

版次: 1

ISBN: 9787113254582

定价: 39.00

装帧: 其他

开本: 16开

纸张: 胶版纸

页数: 168页

字数: 198千字

分类: 教材教辅考试>教材>大学教材>工程技术

6人买过

本书按照理论与实践相结合、市场原理与现实案例相统一的原则，系统阐释了跨境电子商务zui新实务操作与商业模式。并以杭州、重庆为例，深度分析现阶段我国跨境电商行业的问题与市场挑战，同时总结跨境电子商务相关法律法规与风险控制核心经典方法。本书内容全面、体系完备，理论与实操相得益彰，旨在使读者全面理解、掌握跨境电子商务的基本理论、实践规范和趋势规律等，力求突出新理论、新知识、新技术和新方法，以培养、提升学习者开拓创新能力。另外，每章文后均配备时效性思考题，强化学习者综合商务素养与批判性思维能力。本书适合作为国际贸易、国际经济、国际工商管理、商务英语等专业本科三年级及硕士一年级的教材，也可作为广大商务人士跨境电子商务培训教材，以及行业从业者自修提高的参考用书。徐凡:副教授，硕士生导师，经济学博士。研究专长：世界经济、国际贸易、商务英语。2001年9月至今任教于对外经济贸易大学英语学院，2009年1月—2010年2月，美国哈佛大学访问学者，1997年9月—2001年8月任教于北京第二外国语学院英语系。近年在CSSCI刊物上发表本研究领域内学术论文9篇，出版专著2部、主编3部、译著5部、教材5部，主持国家社会科学基金1项、对外经济贸易大学教学、科研项目3项，多项国家级、省部级课题主要参与者。科研论文主要观点曾刊载于《新华文摘》。《设计大百科全书》（译著,合译）2013年获得由江苏省委宣传部颁发的江苏省新闻出版政府奖。主要讲授《商学导论》、《高级金融英语》等五门本科生课程，《国际财经术语》等四门研究生课程。 Chapter 1 Overview of E-commerce 11.1 Concept 21.2 Characteristics 41.2.1 Market globalization 41.2.2 The speed of transaction 51.2.3 The virtualization of transactions 61.2.4 Low cost 61.2.5 Transaction continuity 71.3 Classification 81.3.1 Classification by the participants in the transaction 81.3.2 Classification by technology adopted 101.3.3 Classification by related goods 111.4 Development history 121.4.1 Overall situation 121.4.2 Development process of global e-commerce 14 Chapter 2 Overview of Cross-border E-commerce 212.1 The definition of cross-border e-commerce 212.2 The characteristic of cross-border e-commerce 232.3 The classification of cross-border e-commerce 272.4 The development present situation in China 282.4.1 Market size 282.4.2 Scale structure 292.4.3 Target market 30 Chapter 3 Operating Mode 333.1 Graphic of operating mode 333.2 The characteristics of operating mode 343.2.1 Deepen of the electric business industry 343.2.2 Integrated marketing 343.2.3 Basis of large data 353.3 The operating mode of foreign trade imports and foreign trade exports 363.3.1 Foreign trade imports 363.3.2 Foreign trade exports 373.4 The process of operation 383.4.1 Logistics 383.4.2 Capital flows 393.4.3 The flow of management 413.4.4 Information flow 43 Chapter 4 Business Model of Cross-border E-commerce 454.1 Development status 454.2 Business model 454.2.1 Business to customer 464.2.2 Business to business 484.2.3 Customer to customer 494.2.4 Consumer to business 504.2.5 Business-Medium-Consumer 524.3 Comparison of the main modes of cross-border e-commerce 52 Chapter 5 Platform of Cross-border E-commerce 555.1 Concept of cross-border e-commerce 555.2 Trading platform 575.2.1 eBay 575.2.2 Haitao.com 585.2.3 Amazon 595.3 Payment platform 605.3.1 Electronic payment 605.3.2 PayPal 615.3.3 Alipay 625.4 Self-built cross-border e-commerce platform model 635.4.1 Concept 635.4.2 Advantages 64 Chapter 6 International Logistics Services Pattern 676.1 Concept of cross-border logistics 676.2 Classification of cross-border Logistics 676.2.1 Third-party logistics 686.2.2 Fourth party logistics 716.2.3 Overseas warehousing 716.3 Main international express 736.3.1 DHL express 736.3.2 United Parcel Service 746.3.3 Express mail service 756.4 The selection of cross-border logistics mode 756.4.1 Cross-border e-commerce export logistics mode 766.4.2 Cross-border e-commerce import logistics mode 77 Chapter 7 Technology of Cross-border E-commerce 797.1 Electronic data interchange 797.1.1 Definition 797.1.2 Characteristic 807.1.3 Challenges in EDI implementation 817.2 Big Data 827.2.1 Definition 827.2.2 Characteristics 837.2.3 Cross-border e-commerce credit evaluation system based on Big Data 847.3 Cloud computing 877.3.1 Definition 877.3.2 Cloud computing and environment 887.4 Information and communication technology 907.4.1 Definition 907.4.2 ICT development index 91 Chapter 8 Cross-border E-commerce in Hangzhou 958.1 Development status 958.1.1 Institutional mechanism innovation guarantee 958.1.2 Rapid growth in business size 968.1.3 The industrial system is gradually enriched 978.2 Major constraints for cross-border e-commerce in Hangzhou 988.2.1 Policy orientation is unclear 988.2.2 Regulation and staffing cannot meet the needs 998.2.3 Fierce competition among the pilot cities 1008.3 Suggestions on the further development 1018.3.1 Improve business scale and logistics efficiency 1018.3.2 Vigorously promote and expand the influence of pilot 1028.3.3 Explore cross-border trade export business 102 Chapter 9 Cross-border E-commerce in Chongqing 1059.1 Development status 1059.1.1 The exponential growth of cross-border e-commerce trading 1069.1.2 Cross-border logistics 1069.1.3 Customs supervision mode 1079.2 Analysis of existing problems 1089.2.1 Cross-border logistics restricts the development of cross-border e-commerce 1089.2.2 Regulatory standards still need to be improved 1099.2.3 Shortage of talents 1109.3 Related recommendations 1109.3.1 Give full play to the advantages of location 1109.3.2 Strengthen the supply chain construction of cross-border e-commerce 1119.3.3 Strengthen the supervision of cross-border e-commerce market 1129.3.4 Strengthen the introduction and cultivation of cross-border e-commerce talents 113 Chapter 10 Threats and Challenges 11510.1 Customs formality, legal and regulatory issues 11510.1.1 Customs formality 11510.1.2 Legal and regulatory issues 11610.2 Online Dispute Resolution 11710.2.1 Introduction 11710.2.2 The dispute resolution procedure online 11710.3 Talent cultivation 11910.3.1 Introduction 11910.3.2 Training cross-border e-commerce talents 121 Chapter 11 Prospect of Cross-border E-commerce 12311.1 The trend of economic development under the new situation 12411.2 More profits in the foreign trade market 12611.3 Great space for development 128Glossary 131References 156
内容简介:
本书按照理论与实践相结合、市场原理与现实案例相统一的原则，系统阐释了跨境电子商务zui新实务操作与商业模式。并以杭州、重庆为例，深度分析现阶段我国跨境电商行业的问题与市场挑战，同时总结跨境电子商务相关法律法规与风险控制核心经典方法。本书内容全面、体系完备，理论与实操相得益彰，旨在使读者全面理解、掌握跨境电子商务的基本理论、实践规范和趋势规律等，力求突出新理论、新知识、新技术和新方法，以培养、提升学习者开拓创新能力。另外，每章文后均配备时效性思考题，强化学习者综合商务素养与批判性思维能力。本书适合作为国际贸易、国际经济、国际工商管理、商务英语等专业本科三年级及硕士一年级的教材，也可作为广大商务人士跨境电子商务培训教材，以及行业从业者自修提高的参考用书。
作者简介:
徐凡:副教授，硕士生导师，经济学博士。研究专长：世界经济、国际贸易、商务英语。2001年9月至今任教于对外经济贸易大学英语学院，2009年1月—2010年2月，美国哈佛大学访问学者，1997年9月—2001年8月任教于北京第二外国语学院英语系。近年在CSSCI刊物上发表本研究领域内学术论文9篇，出版专著2部、主编3部、译著5部、教材5部，主持国家社会科学基金1项、对外经济贸易大学教学、科研项目3项，多项国家级、省部级课题主要参与者。科研论文主要观点曾刊载于《新华文摘》。《设计大百科全书》（译著,合译）2013年获得由江苏省委宣传部颁发的江苏省新闻出版政府奖。主要讲授《商学导论》、《高级金融英语》等五门本科生课程，《国际财经术语》等四门研究生课程。
目录:
Chapter 1 Overview of E-commerce 11.1 Concept 21.2 Characteristics 41.2.1 Market globalization 41.2.2 The speed of transaction 51.2.3 The virtualization of transactions 61.2.4 Low cost 61.2.5 Transaction continuity 71.3 Classification 81.3.1 Classification by the participants in the transaction 81.3.2 Classification by technology adopted 101.3.3 Classification by related goods 111.4 Development history 121.4.1 Overall situation 121.4.2 Development process of global e-commerce 14 Chapter 2 Overview of Cross-border E-commerce 212.1 The definition of cross-border e-commerce 212.2 The characteristic of cross-border e-commerce 232.3 The classification of cross-border e-commerce 272.4 The development present situation in China 282.4.1 Market size 282.4.2 Scale structure 292.4.3 Target market 30 Chapter 3 Operating Mode 333.1 Graphic of operating mode 333.2 The characteristics of operating mode 343.2.1 Deepen of the electric business industry 343.2.2 Integrated marketing 343.2.3 Basis of large data 353.3 The operating mode of foreign trade imports and foreign trade exports 363.3.1 Foreign trade imports 363.3.2 Foreign trade exports 373.4 The process of operation 383.4.1 Logistics 383.4.2 Capital flows 393.4.3 The flow of management 413.4.4 Information flow 43 Chapter 4 Business Model of Cross-border E-commerce 454.1 Development status 454.2 Business model 454.2.1 Business to customer 464.2.2 Business to business 484.2.3 Customer to customer 494.2.4 Consumer to business 504.2.5 Business-Medium-Consumer 524.3 Comparison of the main modes of cross-border e-commerce 52 Chapter 5 Platform of Cross-border E-commerce 555.1 Concept of cross-border e-commerce 555.2 Trading platform 575.2.1 eBay 575.2.2 Haitao.com 585.2.3 Amazon 595.3 Payment platform 605.3.1 Electronic payment 605.3.2 PayPal 615.3.3 Alipay 625.4 Self-built cross-border e-commerce platform model 635.4.1 Concept 635.4.2 Advantages 64 Chapter 6 International Logistics Services Pattern 676.1 Concept of cross-border logistics 676.2 Classification of cross-border Logistics 676.2.1 Third-party logistics 686.2.2 Fourth party logistics 716.2.3 Overseas warehousing 716.3 Main international express 736.3.1 DHL express 736.3.2 United Parcel Service 746.3.3 Express mail service 756.4 The selection of cross-border logistics mode 756.4.1 Cross-border e-commerce export logistics mode 766.4.2 Cross-border e-commerce import logistics mode 77 Chapter 7 Technology of Cross-border E-commerce 797.1 Electronic data interchange 797.1.1 Definition 797.1.2 Characteristic 807.1.3 Challenges in EDI implementation 817.2 Big Data 827.2.1 Definition 827.2.2 Characteristics 837.2.3 Cross-border e-commerce credit evaluation system based on Big Data 847.3 Cloud computing 877.3.1 Definition 877.3.2 Cloud computing and environment 887.4 Information and communication technology 907.4.1 Definition 907.4.2 ICT development index 91 Chapter 8 Cross-border E-commerce in Hangzhou 958.1 Development status 958.1.1 Institutional mechanism innovation guarantee 958.1.2 Rapid growth in business size 968.1.3 The industrial system is gradually enriched 978.2 Major constraints for cross-border e-commerce in Hangzhou 988.2.1 Policy orientation is unclear 988.2.2 Regulation and staffing cannot meet the needs 998.2.3 Fierce competition among the pilot cities 1008.3 Suggestions on the further development 1018.3.1 Improve business scale and logistics efficiency 1018.3.2 Vigorously promote and expand the influence of pilot 1028.3.3 Explore cross-border trade export business 102 Chapter 9 Cross-border E-commerce in Chongqing 1059.1 Development status 1059.1.1 The exponential growth of cross-border e-commerce trading 1069.1.2 Cross-border logistics 1069.1.3 Customs supervision mode 1079.2 Analysis of existing problems 1089.2.1 Cross-border logistics restricts the development of cross-border e-commerce 1089.2.2 Regulatory standards still need to be improved 1099.2.3 Shortage of talents 1109.3 Related recommendations 1109.3.1 Give full play to the advantages of location 1109.3.2 Strengthen the supply chain construction of cross-border e-commerce 1119.3.3 Strengthen the supervision of cross-border e-commerce market 1129.3.4 Strengthen the introduction and cultivation of cross-border e-commerce talents 113 Chapter 10 Threats and Challenges 11510.1 Customs formality, legal and regulatory issues 11510.1.1 Customs formality 11510.1.2 Legal and regulatory issues 11610.2 Online Dispute Resolution 11710.2.1 Introduction 11710.2.2 The dispute resolution procedure online 11710.3 Talent cultivation 11910.3.1 Introduction 11910.3.2 Training cross-border e-commerce talents 121 Chapter 11 Prospect of Cross-border E-commerce 12311.1 The trend of economic development under the new situation 12411.2 More profits in the foreign trade market 12611.3 Great space for development 128Glossary 131References 156

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跨境电子商务基础与实务（中英双语版）

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