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BREAKTHROUGH COMPANY, THE

BREAKTHROUGH COMPANY, THE

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作者: Keith R. McFarland 著

出版社: Random House US

出版时间: 2009-09

版次: 1

ISBN: 9780307352194

定价: 138.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 271页

分类: 外文古旧书>英文书>管理

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　　Based on a five-year, 7,000-company study

  The vast majority of small businesses stay small–and not bychoice. Only the most savvy and persistent–a tiny one tenth of onepercent–break through to the very highest ranks. In TheBreakthrough Company, technology CEO and Fortune 500 consultantKeith McFarland draws upon an extensive empirical study to revealexactly how everyday companies become extraordinary, showing thatbreakthrough success is associated with a clearly identifiable setof strategies and skills that anyone in any business canemulate–from small startup to industry leader.

  With powerful and specific action steps concluding eachchapter–and invaluable advice on virtually every page from businessleaders who’ve taken their companies to extraordinary levels ofgrowth and profitability–The Breakthrough Company is stuffed withreal-world tools and myth-busting insights that can be used byanyone wanting his or her business to join this exclusivecircle.

  “Think Good to Great for those still small enough to thinkbig.”

  —Bob Eckert, chairman and CEO, Mattel, Inc.

  “If you’re looking for a breakthrough, break open thisbook.”

  —Harvey Mackay, author of the #1 New York Times bestseller Swimwith the Sharks Without Being Eaten Alive

  Featuring a bonus excerpt from Keith McFarland’s new book,Bounce
内容简介:
　　Based on a five-year, 7,000-company study

  The vast majority of small businesses stay small–and not bychoice. Only the most savvy and persistent–a tiny one tenth of onepercent–break through to the very highest ranks. In TheBreakthrough Company, technology CEO and Fortune 500 consultantKeith McFarland draws upon an extensive empirical study to revealexactly how everyday companies become extraordinary, showing thatbreakthrough success is associated with a clearly identifiable setof strategies and skills that anyone in any business canemulate–from small startup to industry leader.

  With powerful and specific action steps concluding eachchapter–and invaluable advice on virtually every page from businessleaders who’ve taken their companies to extraordinary levels ofgrowth and profitability–The Breakthrough Company is stuffed withreal-world tools and myth-busting insights that can be used byanyone wanting his or her business to join this exclusivecircle.

  “Think Good to Great for those still small enough to thinkbig.”

  —Bob Eckert, chairman and CEO, Mattel, Inc.

  “If you’re looking for a breakthrough, break open thisbook.”

  —Harvey Mackay, author of the #1 New York Times bestseller Swimwith the Sharks Without Being Eaten Alive

  Featuring a bonus excerpt from Keith McFarland’s new book,Bounce

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