数字文化精粹（新媒体传播理论与应用精品教材译丛）

作者: [英] 文森特·米勒著 , 晏青著 , 江凌著 , 姚志文著

出版社: 清华大学出版社

出版时间: 2017-06

版次: 1

ISBN: 9787302470618

定价: 39.80

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 207页

字数: 240千字

正文语种: 简体中文

分类: 教材教辅考试>教辅>其他教辅>其他

5 张插图图片

53人买过

随着高新技术的迅猛发展和数字化信息时代的不断进步，数字媒体行业作为一个大的新兴的前景行业已经给社会提出了新的要求。由于数字媒体产业的发展在某种程度上体现了一个国家在信息服务、传统产业升级换代及前沿信息技术研究和集成创新方面的实力和产业水平，因此数字媒体在世界各地得到了政府的高度重视，各主要国家和地区纷纷制定了支持数字媒体发展的相关政策和发展规划。在这种背景下，学界和业界都种新媒介文化品格和内涵，与传统的媒介文化异同在哪。产品定位为学术专著。
本书是一本关于数字媒体的文化研究，详细探讨了对数字文化的核心概念、产生的经济基础和受众体验。通过本书，读者可以了解到数字文化的核心理论概念的阐述，数字时代的政治信任、隐私安全、信息沟、身份认同、社群空间等都有异于其他文化形态的特征，并且学习到问题的阐述角度和思路。

　　作者简介
　　大卫·梅钦(DavidMachin)
　　厄勒布鲁大学教授，《社会符号学》与《语言与政治》两部期刊的联合编辑，在批评话语分析与多模态研究等领域发表了多篇力作
　　莉迪亚·波尔策(LydiaPolzer)，特约杂志设计师、记者、摄影记者，在英国布鲁内尔伦敦大学教授杂志的设计、编排与生产，她的纪录片摄影曾在伦敦展出，并为报纸、书籍、期刊等多种媒体报道与收录。
　　译者简介
　　晏青
　　毕业于四川大学，文学博士学位。现任暨南大学新闻与传播学院讲师、硕士生导师。主要从事传媒文化、影视艺术研究。在《新闻与传播研究》《文艺研究》《现代传播》等核心期刊发表论文40篇。历获教育部博士生学术新人奖、中国广播电视论文二等奖等奖励，合著2部，主持省部级项目3项，出版文学作品1部。

目录

第一章数字媒体的核心要素 ··1

一、技术过程 ·····························3

数字化 ·····································3

网络化 ·····································4

交互性 ·····································4

超文本化/超媒介 ························5

自动化 ·····································8

数据库 ·····································9

二、文化形式 ···························10

内容(或缺乏内容) ·····················11

可变性 ···································13

根茎 ······································15

过程 ······································18

三、沉浸式体验 ························19

远程呈现 ································20

虚拟性 ···································21

拟象 ······································22

心理学电影的仿真呈现 ··············28

四、本章小结 ···························32

扩展阅读 ································32

注释 ······································32

第二章信息时代的经济基础 ··34

一、后工业社会 ························37

对后工业社会理论的质疑 ···········39

二、信息社会 ···························40

三、后福特主义和全球化 ············41

四、信息社会与网络社会 ············44

网络结构 ································46

流动空间与永恒时间 ·················47

网络经济和网络企业 ·················49

五、虚拟经济、知识产权及知识

传播 ·································50

虚拟货币 ································50

无形服务 ································51

虚拟产品 ································51

虚拟经济的特征 ·······················52

虚拟经济中的知识产权 ··············52

信息封建主义 ··························54

六、本章小结 ···························55

拓展阅读 ································56

第三章媒介融合与当代媒介

体验······················57

一、技术融合 ···························57

二、规制融合 ···························60

三、传媒产业融合 ·····················61

媒介融合评析 ··························63

四、融合文化和新媒体体验 ·········65

跨媒介体验的产生 ····················66

参与性媒介文化 ·······················67

集体智慧 ································68

五、生产者、消费者及“生产

使用” ······························70

音乐数字化及其不满 ·················72

“混搭”和数字文化中著作权的

危机 ······································74

数字音乐文化和音乐消费 ···········75

六、本章小结 ···························76

拓展阅读 ································77

第四章数字鸿沟：社会、政治

及基础设施环境 ······ 78

一、“数字鸿沟”及“访问” ······ 80

国内数字鸿沟 ·························· 82

二、全球数字鸿沟 ····················· 85

三、移动电话、接入以及发展中

国家 ································· 87

经济原因 ································ 89

社会原因 ································ 90

立法原因 ································ 90

四、发展中国家移动通信系统的

利益 ································· 91

五、本章小结 ··························· 92

拓展阅读 ································ 93

第五章“每个人都在看”：

数字生活中的隐私和

监控······················ 94

一、不断变化的隐私文化背景 ······ 96

作为法律建构的隐私：矛盾所在 ·· 97

二、数字监控：空间、痕迹与

工具 ································· 99

数字监控的主要工具 ················100

国家监控工具 ·························100

商业和私有数字监控工具 ··········101

手机监控 ·······························102

三、监控的兴起：原因与发展 ·····103

安全需求：监控与国家 ·············103

监控、控制需求和政府机构结构 ··104

技术·····································105

四、监控的商业需求和政治经济··105

经销和个人数据收集 ················105

数据库、数据搜索以及话语 ·······107

个人档案的力量 ······················108

数据库与个人档案：利与弊 ·······110

五、为什么要关注受到监控的

社会 ································111

六、本章小结 ··························115

拓展阅读 ·······························116

第六章信息、政治、颠覆和

战争·····················117

一、信息政治中的政治语境 ········118

二、信息通信技术开启的政治 ·····121

能见度 ··································121

内部组织和动员 ······················123

外部、合作和协调 ···················124

弹性的组织和“聪明的暴民” ····125

永恒的政治运动：一次性合作 ····126

一种网络公共空间 ···················127

三、数字抗议：基于信息通信技术

的激进主义 ·······················129

四、信息通信技术和主流政治 ·····131

五、网络政治的另一条路：网络

颠覆 ································133

网络战：作为以网络为中心的

战争·····································134

作为信息战的网络战 ················135

作为间谍活动的网络战 ·············136

作为商业破坏的网络战 ·············136

作为关键基础设施攻击的

网络战 ··································136

附属性的攻击 ·························137

六、本章小结 ··························137

扩展阅读 ·······························139

注释·····································139

第七章数字身份·············· 141

一、思考的对象：早期互联网研究和

后结构主义 ·······················144

二、个人首页与个体的再中心化··146

三、个人博客，个体化与自我

反射 ································150

四、社交网络、档案资料和网络

身份 ································153

五、替身与身份 ·······················155

爱与亲密的后现代情境 ·············158

网恋：亲密性的新形式 ·············160

六、本章小结 ··························162

拓展阅读 ·······························164

注释·····································164

第八章社会媒体与社区：

空间、关系和网络 ··· 165

一、寻找缺失的社区：城市化、空间

以及经验规模 ····················166

二、社区、全球化、技术以及个人

主义 ································168

三、“虚拟”社区：下一步

是什么 ·····························170

虚拟社区的优点 ······················171

虚拟社区的缺点 ······················174

现实情况 ·······························178

四、网络社会、网络社会性以及

网络化个人主义 ·················180

网络社会回顾 ·························180

网络化个人主义 ······················181

关于网络的真相 ······················183

技术、存在以及后社会性 ··········185

语言、技术以及寒暄功能 ··········186

五、本章小结 ··························188

扩展阅读 ·······························188

注释·····································189

第九章人体与信息技术 ···· 190

一、人体、技术和社会 ··············191

二、后人类 ·····························192

半机械人 ·······························194

信息1：有序主义和分离，或

“肉体数据” ·························196

信息2：技术的化身，或“数据

肉体” ··································198

三、技术、体现关系和“智人”··200

体现关系和移动技术 ················202

四、本章小结 ··························204

拓展阅读 ·······························204

注释·····································205

结论基础，超结构，基础

设施······················· 206

译后记····························· 208
内容简介:
随着高新技术的迅猛发展和数字化信息时代的不断进步，数字媒体行业作为一个大的新兴的前景行业已经给社会提出了新的要求。由于数字媒体产业的发展在某种程度上体现了一个国家在信息服务、传统产业升级换代及前沿信息技术研究和集成创新方面的实力和产业水平，因此数字媒体在世界各地得到了政府的高度重视，各主要国家和地区纷纷制定了支持数字媒体发展的相关政策和发展规划。在这种背景下，学界和业界都种新媒介文化品格和内涵，与传统的媒介文化异同在哪。产品定位为学术专著。
本书是一本关于数字媒体的文化研究，详细探讨了对数字文化的核心概念、产生的经济基础和受众体验。通过本书，读者可以了解到数字文化的核心理论概念的阐述，数字时代的政治信任、隐私安全、信息沟、身份认同、社群空间等都有异于其他文化形态的特征，并且学习到问题的阐述角度和思路。
作者简介:
　　作者简介
　　大卫·梅钦(DavidMachin)
　　厄勒布鲁大学教授，《社会符号学》与《语言与政治》两部期刊的联合编辑，在批评话语分析与多模态研究等领域发表了多篇力作
　　莉迪亚·波尔策(LydiaPolzer)，特约杂志设计师、记者、摄影记者，在英国布鲁内尔伦敦大学教授杂志的设计、编排与生产，她的纪录片摄影曾在伦敦展出，并为报纸、书籍、期刊等多种媒体报道与收录。
　　译者简介
　　晏青
　　毕业于四川大学，文学博士学位。现任暨南大学新闻与传播学院讲师、硕士生导师。主要从事传媒文化、影视艺术研究。在《新闻与传播研究》《文艺研究》《现代传播》等核心期刊发表论文40篇。历获教育部博士生学术新人奖、中国广播电视论文二等奖等奖励，合著2部，主持省部级项目3项，出版文学作品1部。
目录:
目录

第一章数字媒体的核心要素 ··1

一、技术过程 ·····························3

数字化 ·····································3

网络化 ·····································4

交互性 ·····································4

超文本化/超媒介 ························5

自动化 ·····································8

数据库 ·····································9

二、文化形式 ···························10

内容(或缺乏内容) ·····················11

可变性 ···································13

根茎 ······································15

过程 ······································18

三、沉浸式体验 ························19

远程呈现 ································20

虚拟性 ···································21

拟象 ······································22

心理学电影的仿真呈现 ··············28

四、本章小结 ···························32

扩展阅读 ································32

注释 ······································32

第二章信息时代的经济基础 ··34

一、后工业社会 ························37

对后工业社会理论的质疑 ···········39

二、信息社会 ···························40

三、后福特主义和全球化 ············41

四、信息社会与网络社会 ············44

网络结构 ································46

流动空间与永恒时间 ·················47

网络经济和网络企业 ·················49

五、虚拟经济、知识产权及知识

传播 ·································50

虚拟货币 ································50

无形服务 ································51

虚拟产品 ································51

虚拟经济的特征 ·······················52

虚拟经济中的知识产权 ··············52

信息封建主义 ··························54

六、本章小结 ···························55

拓展阅读 ································56

第三章媒介融合与当代媒介

体验······················57

一、技术融合 ···························57

二、规制融合 ···························60

三、传媒产业融合 ·····················61

媒介融合评析 ··························63

四、融合文化和新媒体体验 ·········65

跨媒介体验的产生 ····················66

参与性媒介文化 ·······················67

集体智慧 ································68

五、生产者、消费者及“生产

使用” ······························70

音乐数字化及其不满 ·················72

“混搭”和数字文化中著作权的

危机 ······································74

数字音乐文化和音乐消费 ···········75

六、本章小结 ···························76

拓展阅读 ································77

第四章数字鸿沟：社会、政治

及基础设施环境 ······ 78

一、“数字鸿沟”及“访问” ······ 80

国内数字鸿沟 ·························· 82

二、全球数字鸿沟 ····················· 85

三、移动电话、接入以及发展中

国家 ································· 87

经济原因 ································ 89

社会原因 ································ 90

立法原因 ································ 90

四、发展中国家移动通信系统的

利益 ································· 91

五、本章小结 ··························· 92

拓展阅读 ································ 93

第五章“每个人都在看”：

数字生活中的隐私和

监控······················ 94

一、不断变化的隐私文化背景 ······ 96

作为法律建构的隐私：矛盾所在 ·· 97

二、数字监控：空间、痕迹与

工具 ································· 99

数字监控的主要工具 ················100

国家监控工具 ·························100

商业和私有数字监控工具 ··········101

手机监控 ·······························102

三、监控的兴起：原因与发展 ·····103

安全需求：监控与国家 ·············103

监控、控制需求和政府机构结构 ··104

技术·····································105

四、监控的商业需求和政治经济··105

经销和个人数据收集 ················105

数据库、数据搜索以及话语 ·······107

个人档案的力量 ······················108

数据库与个人档案：利与弊 ·······110

五、为什么要关注受到监控的

社会 ································111

六、本章小结 ··························115

拓展阅读 ·······························116

第六章信息、政治、颠覆和

战争·····················117

一、信息政治中的政治语境 ········118

二、信息通信技术开启的政治 ·····121

能见度 ··································121

内部组织和动员 ······················123

外部、合作和协调 ···················124

弹性的组织和“聪明的暴民” ····125

永恒的政治运动：一次性合作 ····126

一种网络公共空间 ···················127

三、数字抗议：基于信息通信技术

的激进主义 ·······················129

四、信息通信技术和主流政治 ·····131

五、网络政治的另一条路：网络

颠覆 ································133

网络战：作为以网络为中心的

战争·····································134

作为信息战的网络战 ················135

作为间谍活动的网络战 ·············136

作为商业破坏的网络战 ·············136

作为关键基础设施攻击的

网络战 ··································136

附属性的攻击 ·························137

六、本章小结 ··························137

扩展阅读 ·······························139

注释·····································139

第七章数字身份·············· 141

一、思考的对象：早期互联网研究和

后结构主义 ·······················144

二、个人首页与个体的再中心化··146

三、个人博客，个体化与自我

反射 ································150

四、社交网络、档案资料和网络

身份 ································153

五、替身与身份 ·······················155

爱与亲密的后现代情境 ·············158

网恋：亲密性的新形式 ·············160

六、本章小结 ··························162

拓展阅读 ·······························164

注释·····································164

第八章社会媒体与社区：

空间、关系和网络 ··· 165

一、寻找缺失的社区：城市化、空间

以及经验规模 ····················166

二、社区、全球化、技术以及个人

主义 ································168

三、“虚拟”社区：下一步

是什么 ·····························170

虚拟社区的优点 ······················171

虚拟社区的缺点 ······················174

现实情况 ·······························178

四、网络社会、网络社会性以及

网络化个人主义 ·················180

网络社会回顾 ·························180

网络化个人主义 ······················181

关于网络的真相 ······················183

技术、存在以及后社会性 ··········185

语言、技术以及寒暄功能 ··········186

五、本章小结 ··························188

扩展阅读 ·······························188

注释·····································189

第九章人体与信息技术 ···· 190

一、人体、技术和社会 ··············191

二、后人类 ·····························192

半机械人 ·······························194

信息1：有序主义和分离，或

“肉体数据” ·························196

信息2：技术的化身，或“数据

肉体” ··································198

三、技术、体现关系和“智人”··200

体现关系和移动技术 ················202

四、本章小结 ··························204

拓展阅读 ·······························204

注释·····································205

结论基础，超结构，基础

设施······················· 206

译后记····························· 208

查看详情

数字文化精粹（新媒体传播理论与应用精品教材译丛）

内容简介:

作者简介:

目录: