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飞行路径：在加拿大大多数混乱的产业中WestJet如何高飞 FLIGHT PATH

飞行路径：在加拿大大多数混乱的产业中WestJet如何高飞 FLIGHT PATH

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作者: Paul Grescoe 著

出版社: John Wiley & Sons

出版时间: 2004-12

版次: 1

ISBN: 9780470834367

定价: 216.51

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 278页

分类: 外文古旧书>英文书>管理

At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America.


   WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.


   Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel. Paul Grescoe has been chronicling Western Canadian entrepreneurs for decades—from the legendary Vancouver billionaire Jim Pattison (Jimmy) to the Winnipeg couple who founded the Harlequin romance empire (The Merchants of Venus). With his wife, Audrey, he Acknowledgements

Prologue

  Graduation Day

1. Win Your Wings from the Ground Up

  The guys behind WestJet

2. Prepare for Takeoff

  Doing due diligence

3. Find Good Flight Instructors

  Mentors and advisors

4. Bring Everybody on Board

  Profit-sharing and share-purchase plans

5. Follow Your Own Flight Plan

  Controlling destiny during early disasters

6. Build a Fail-Safe into the Flight Plan

  Giving employees a voice

7. Question Your Pilot

  Managing executive mistakes

8. Fly in Close Formation

  True teamwork within and without

9. Learn to Land on One Engine

  Productivity and empowerment in the workplace

10. Know When to Spread Your Wings

  Going public, expanding, competing

11. Have a Fun Flight

  Pleasing customers—and employees

Epilogue

  Flying into the future

A Brief History of WestJet Airlines

Notes

Index
内容简介:
At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America.


   WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.


   Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
作者简介:
Paul Grescoe has been chronicling Western Canadian entrepreneurs for decades—from the legendary Vancouver billionaire Jim Pattison (Jimmy) to the Winnipeg couple who founded the Harlequin romance empire (The Merchants of Venus). With his wife, Audrey, he
目录:
Acknowledgements

Prologue

  Graduation Day

1. Win Your Wings from the Ground Up

  The guys behind WestJet

2. Prepare for Takeoff

  Doing due diligence

3. Find Good Flight Instructors

  Mentors and advisors

4. Bring Everybody on Board

  Profit-sharing and share-purchase plans

5. Follow Your Own Flight Plan

  Controlling destiny during early disasters

6. Build a Fail-Safe into the Flight Plan

  Giving employees a voice

7. Question Your Pilot

  Managing executive mistakes

8. Fly in Close Formation

  True teamwork within and without

9. Learn to Land on One Engine

  Productivity and empowerment in the workplace

10. Know When to Spread Your Wings

  Going public, expanding, competing

11. Have a Fun Flight

  Pleasing customers—and employees

Epilogue

  Flying into the future

A Brief History of WestJet Airlines

Notes

Index

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