商务英语函电（第2版）
出版时间:
2016-05
版次:
2
ISBN:
9787302426592
定价:
39.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
300页
字数:
456千字
正文语种:
简体中文
15人买过
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本书遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入；在编写内容上注重系统性、科学性和广泛性，针对不同程度的读者精心设计了16个模块，介绍了外贸信函和电子邮件的基本要素、格式和写作技巧，并针对外经贸进出口流程的主要环节逐一呈现知识点、相关实例与实训。本书涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。 本书适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。 Module 1 Fundamentals of English Business Letter-Writing 1Learning Objectives 1I. Formats of Business Letters 1II. Principles of Business Letter-Writing 2III. Structure of Business Letters 2IV. Examples of Business Letters 7V. A Brief Introduction of E-mails 10VI. Ways of Envelope Addressing and the Standardized Designs 11Exercises 13Module 2 Establishing Business Relations 15Learning Objectives 15Introduction 15Writing Skills 16Specimen Letters 17Letter 1 A letter to a Prospective Customer for Establishment of Business Relations 17Letter 2 On Establishing Business Relations 17Letter 3 A Request to Establish Business Relations 18Letter 4 A Reply to the Above Letter 18Letter 5 An Introduction of the Company and Products 18Letter 6 A Positive Reply from an Importer 19Notes 19Language Focus 25Exercises 27Module 3 Status Enquiries 31Learning Objectives 31Introduction 31Writing Skills 32Specimen Letters 33Letter 1 Asking for Credit Information 33Letter 2 A Favorable Reply 33Letter 3 A Status Enquiry from a Consulting Agency 34Letter 4 An Unfavorable Reply from the Chamber of Commerce 34Letter 5 An Enquiry about Credit and Status 35Letter 6 An Enquiry about Financial and Credit Standing 35Notes 36Language Focus 39Exercises 41Module 4 Sales Promotion 45Learning Objectives 45Introduction 45Writing Skills 46Specimen Letters 47Letter 1 A Letter Promoting Sportswear 47Letter 2 A Follow-up Letter for After-sales Service 47Letter 3 Introducing Machinery 48Letter 4 Marketing Wool Underblanket 48Letter 5 Recommending Ladies' Dresses 49Letter 6 Offering a Discount 49Notes 50Language Focus 52Exercises 54Module 5 Enquiries 59Learning Objectives 59Introduction 59Writing Skills 60Specimen Letters 61Letter 1 First Enquiry for Knitted Garments 61Letter 2 A Reply to the Above 62Letter 3 A General Enquiry 62Letter 4 A Specific Enquiry 63Letter 5 An Invitation to Offer 63Letter 6 An Enquiry for Cameras 64Notes 64Language Focus 67Exercises 69Module 6 Quotations and Offers 73Learning Objectives 73Introduction 73Writing Skills 74Specimen Letters 75Letter 1 An Offer for Ladies' Nylon Stockings 75Letter 2 Reply to Buyer's Enquiry for Color TV Sets 75Letter 3 Quotations for Cotton and Nyloned-Silk 76Letter 4 A Firm Offer 76Letter 5 A Non-firm Offer 77Letter 6 An Offer for Auto Parts 78Notes 78Language Focus 82Exercises 84Module 7 Counter-offers 89Learning Objectives 89Introduction 89Writing Skills 90Specimen Letters 90Letter 1 A Counter-offer for Canada Oats 90Letter 2 Declining a Counter-offer 91Letter 3 A Counter-offer on Delivery 91Letter 4 Counter-offer on Price 92Letter 5 Concession on Price 92Notes 93Language Focus 96Exercises 98Module 8 Acceptance and Orders 101Learning Objectives 101Introduction 101Writing Skills 102Specimen Letters 103Letter 1 Confirming the Purchase and Sending an Order 103Letter 2 A Reply to an Order 104Letter 3 Declining an Order and Offering a Substitute 104Letter 4 Acknowledgement of Order 105Letter 5 Accepting the Offer and Placing an Order 105Letter 6 Confirming an Order 106Notes 106Language Focus 109Exercises 110Module 9 Terms of Payment 115Learning Objectives 115Introduction 115Writing Skills 117Specimen Letters 118Letter 1 On Payment by D/P 118Letter 2 Agreeing to D/P Payment 118Letter 3 Insisting on Payment by L/C 119Letter 4 Asking for D/A Payment 119Letter 5 Payment at 60 Days Sight 120Letter 6 Payment by T/T 120Notes 121Language Focus 123Exercises 125Module 10 Payment by Letter of Credit 129Learning Objectives 129Introduction 129Writing Skills 131Specimen Letters 132Letter 1 Urging Establishment of L/C 132Letter 2 Urging Establishment of Letter of Credit 133Letter 3 Advising the Opening of an L/C 133Letter 4 Amendment to Letter of Credit 134Letter 5 Requesting Extension of the L/C 134Letter 6 A Reply to the Above Letter 135Notes 138Language Focus 140Exercises 142
Module 11 Packing and Marking 147Learning Objectives 147Introduction 147Writing Skills 149Specimen Letters 150Letter 1 Reply to Customer's Enquiry about Packing 150Letter 2 Modifying the Packing 150Letter 3 A Reply to the Above 151Letter 4 Customer's Requirement about Packing 151Letter 5 Offering the Ideas of Packing and Shipping Marks 152Letter 6 Reply to the Above Letter 153Notes 154Language Focus 156Exercises 158Module 12 Shipment and Delivery 163Learning Objectives 163Introduction 163Writing Skills 164Specimen Letters 166Letter 1 Shipping Instructions 166Letter 2 Urging Shipment of Goods 166Letter 3 A reply to the Above Letter 167Letter 4 Advising Shipment 167Letter 5 A Letter of Shipping Advice 168Letter 6 A Specimen Shipping Advice 169Notes 169Language Focus 171Exercises 174Module 13 Insurance 179Learning Objectives 179Introduction 179Writing Skills 181Specimen Letters 182Letter 1 Enquiring about Insurance 182Letter 2 Reply to an Enquiry about Insurance 183Letter 3 The Buyer's Request for Insurance 183Letter 4 A Reply to the Above Letter 183Letter 5 A Favorable Reply to Importer's Request 184Notes 185Language Focus 188Exercises 190Module 14 Conclusion and Contract 193Learning Objectives 193Introduction 193Writing Skills 194Specimen Letters 195Letter 1 Confirming Conclusion of a Transaction 195Letter 2 Sending a Purchase Contract 195Letter 3 Confirming a Transaction 196Letter 4 Counter-signature 196Notes 200Language Focus 201Exercises 202Module 15 Complaints and Claims 207Learning Objectives 207Introduction 207Writing Skills 208Specimen Letters 209Letter 1 A Claim for Poor Packing 209Letter 2 A Claim for Inferior Quality 210Letter 3 Settlement of the Above Claim 210Letter 4 Claim for Delay in Delivery 211Letter 5 Reply to the Above Letter 211Letter 6 Complaining about Short Shipment 212Letter 7 Rejecting a Claim 212Notes 213Language Focus 215Exercises 217Module 16 Agency 221Learning Objectives 221Introduction 221Writing Skills 222Specimen Letters 223Letter 1 Asking for Sole Agency 223Letter 2 A Favourable Reply 223Letter 3 Declining the Agency Application 224Letter 4 Looking for an Agent 224Letter 5 Confirm the Key Points of Agency 225Letter 6 Agreeing to Renewal of a Sole Agency Agreement 225Notes 228Language Focus 230Exercises 231Revision 235Reference Keys 257参考文献 288
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内容简介:
本书遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入；在编写内容上注重系统性、科学性和广泛性，针对不同程度的读者精心设计了16个模块，介绍了外贸信函和电子邮件的基本要素、格式和写作技巧，并针对外经贸进出口流程的主要环节逐一呈现知识点、相关实例与实训。本书涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。 本书适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。
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目录:
Module 1 Fundamentals of English Business Letter-Writing 1Learning Objectives 1I. Formats of Business Letters 1II. Principles of Business Letter-Writing 2III. Structure of Business Letters 2IV. Examples of Business Letters 7V. A Brief Introduction of E-mails 10VI. Ways of Envelope Addressing and the Standardized Designs 11Exercises 13Module 2 Establishing Business Relations 15Learning Objectives 15Introduction 15Writing Skills 16Specimen Letters 17Letter 1 A letter to a Prospective Customer for Establishment of Business Relations 17Letter 2 On Establishing Business Relations 17Letter 3 A Request to Establish Business Relations 18Letter 4 A Reply to the Above Letter 18Letter 5 An Introduction of the Company and Products 18Letter 6 A Positive Reply from an Importer 19Notes 19Language Focus 25Exercises 27Module 3 Status Enquiries 31Learning Objectives 31Introduction 31Writing Skills 32Specimen Letters 33Letter 1 Asking for Credit Information 33Letter 2 A Favorable Reply 33Letter 3 A Status Enquiry from a Consulting Agency 34Letter 4 An Unfavorable Reply from the Chamber of Commerce 34Letter 5 An Enquiry about Credit and Status 35Letter 6 An Enquiry about Financial and Credit Standing 35Notes 36Language Focus 39Exercises 41Module 4 Sales Promotion 45Learning Objectives 45Introduction 45Writing Skills 46Specimen Letters 47Letter 1 A Letter Promoting Sportswear 47Letter 2 A Follow-up Letter for After-sales Service 47Letter 3 Introducing Machinery 48Letter 4 Marketing Wool Underblanket 48Letter 5 Recommending Ladies' Dresses 49Letter 6 Offering a Discount 49Notes 50Language Focus 52Exercises 54Module 5 Enquiries 59Learning Objectives 59Introduction 59Writing Skills 60Specimen Letters 61Letter 1 First Enquiry for Knitted Garments 61Letter 2 A Reply to the Above 62Letter 3 A General Enquiry 62Letter 4 A Specific Enquiry 63Letter 5 An Invitation to Offer 63Letter 6 An Enquiry for Cameras 64Notes 64Language Focus 67Exercises 69Module 6 Quotations and Offers 73Learning Objectives 73Introduction 73Writing Skills 74Specimen Letters 75Letter 1 An Offer for Ladies' Nylon Stockings 75Letter 2 Reply to Buyer's Enquiry for Color TV Sets 75Letter 3 Quotations for Cotton and Nyloned-Silk 76Letter 4 A Firm Offer 76Letter 5 A Non-firm Offer 77Letter 6 An Offer for Auto Parts 78Notes 78Language Focus 82Exercises 84Module 7 Counter-offers 89Learning Objectives 89Introduction 89Writing Skills 90Specimen Letters 90Letter 1 A Counter-offer for Canada Oats 90Letter 2 Declining a Counter-offer 91Letter 3 A Counter-offer on Delivery 91Letter 4 Counter-offer on Price 92Letter 5 Concession on Price 92Notes 93Language Focus 96Exercises 98Module 8 Acceptance and Orders 101Learning Objectives 101Introduction 101Writing Skills 102Specimen Letters 103Letter 1 Confirming the Purchase and Sending an Order 103Letter 2 A Reply to an Order 104Letter 3 Declining an Order and Offering a Substitute 104Letter 4 Acknowledgement of Order 105Letter 5 Accepting the Offer and Placing an Order 105Letter 6 Confirming an Order 106Notes 106Language Focus 109Exercises 110Module 9 Terms of Payment 115Learning Objectives 115Introduction 115Writing Skills 117Specimen Letters 118Letter 1 On Payment by D/P 118Letter 2 Agreeing to D/P Payment 118Letter 3 Insisting on Payment by L/C 119Letter 4 Asking for D/A Payment 119Letter 5 Payment at 60 Days Sight 120Letter 6 Payment by T/T 120Notes 121Language Focus 123Exercises 125Module 10 Payment by Letter of Credit 129Learning Objectives 129Introduction 129Writing Skills 131Specimen Letters 132Letter 1 Urging Establishment of L/C 132Letter 2 Urging Establishment of Letter of Credit 133Letter 3 Advising the Opening of an L/C 133Letter 4 Amendment to Letter of Credit 134Letter 5 Requesting Extension of the L/C 134Letter 6 A Reply to the Above Letter 135Notes 138Language Focus 140Exercises 142
Module 11 Packing and Marking 147Learning Objectives 147Introduction 147Writing Skills 149Specimen Letters 150Letter 1 Reply to Customer's Enquiry about Packing 150Letter 2 Modifying the Packing 150Letter 3 A Reply to the Above 151Letter 4 Customer's Requirement about Packing 151Letter 5 Offering the Ideas of Packing and Shipping Marks 152Letter 6 Reply to the Above Letter 153Notes 154Language Focus 156Exercises 158Module 12 Shipment and Delivery 163Learning Objectives 163Introduction 163Writing Skills 164Specimen Letters 166Letter 1 Shipping Instructions 166Letter 2 Urging Shipment of Goods 166Letter 3 A reply to the Above Letter 167Letter 4 Advising Shipment 167Letter 5 A Letter of Shipping Advice 168Letter 6 A Specimen Shipping Advice 169Notes 169Language Focus 171Exercises 174Module 13 Insurance 179Learning Objectives 179Introduction 179Writing Skills 181Specimen Letters 182Letter 1 Enquiring about Insurance 182Letter 2 Reply to an Enquiry about Insurance 183Letter 3 The Buyer's Request for Insurance 183Letter 4 A Reply to the Above Letter 183Letter 5 A Favorable Reply to Importer's Request 184Notes 185Language Focus 188Exercises 190Module 14 Conclusion and Contract 193Learning Objectives 193Introduction 193Writing Skills 194Specimen Letters 195Letter 1 Confirming Conclusion of a Transaction 195Letter 2 Sending a Purchase Contract 195Letter 3 Confirming a Transaction 196Letter 4 Counter-signature 196Notes 200Language Focus 201Exercises 202Module 15 Complaints and Claims 207Learning Objectives 207Introduction 207Writing Skills 208Specimen Letters 209Letter 1 A Claim for Poor Packing 209Letter 2 A Claim for Inferior Quality 210Letter 3 Settlement of the Above Claim 210Letter 4 Claim for Delay in Delivery 211Letter 5 Reply to the Above Letter 211Letter 6 Complaining about Short Shipment 212Letter 7 Rejecting a Claim 212Notes 213Language Focus 215Exercises 217Module 16 Agency 221Learning Objectives 221Introduction 221Writing Skills 222Specimen Letters 223Letter 1 Asking for Sole Agency 223Letter 2 A Favourable Reply 223Letter 3 Declining the Agency Application 224Letter 4 Looking for an Agent 224Letter 5 Confirm the Key Points of Agency 225Letter 6 Agreeing to Renewal of a Sole Agency Agreement 225Notes 228Language Focus 230Exercises 231Revision 235Reference Keys 257参考文献 288
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商务英语函电（第2版）
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