当代商务英语综合教程·3学生用书（含盘）

当代商务英语综合教程·3学生用书（含盘）

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作者: 吕乐主编

出版社: 华东师范大学出版社

出版时间: 2008-09

版次: 1

ISBN: 9787561761717

定价: 39.80

装帧: 平装

开本: 16开

纸张: 胶版纸

分类: 语言文字

是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。 Acknowledgement

Bookmap

Unit 1

　Text A Spotlight on Copenhagen

　Language in Use

　Text B Lenovo Steps Out Onto Global Stage

Unit 2

　Text A A Coke and a Smile Language in Use

　Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales

Unit 3

　Text A The Rich Man and the Poor Man

　Language in Use

　Text B Look up! Big Bucks in Billboards

Unit 4

　Text A The Power of a Blue Box Language in Use

　Text B China's Commercial Ties with EU

Unit 5

　Text A The Value of Time

　Language in Use

　Text B How Could Huawei Realize Its Great Leap Forward?

Unit 6

　Text A Delight

　Language in Use

　Text B How to Organize Your Business

Unit 7

　Text A Only Children, Finding the Middle Ground Between Lonely and Lionized

　Language in Use

　Text B Planning a Positive Cash Flow

Unit 8

　Text A British Pub Culture

　Language in Use

　Text B Competitive Strategy and Change Management

Unit 9

　Text A Home

　Language in Use

　Text B Three-point Turn Hyundai in America

Unit 10

　Text A My Bank Account

　Language in Use

　Text B Lessons from the Enron Scandal

Unit 11

　Text A Leave Your Hat On, but Lose the Jeans

　Language in Use

　Text B The lnternet Changes Rules of Game

Unit 12

　Text A One Man Talking

　Language in Use

　Text B Franchising Pros and Cons: Is Franchising Right for You?

　Text A Heard on the Street

　Language in Use

Unit 13

　Text A Heard on the Street

　Language in Use

　Text B Creating a High Performance Culture - Breathe in and ou

Unit 14

　Text A I Know Why the Caged Bird Sing

　Language in Use

　Text B The Culture of Collaboration: Building Bridges for Success

Unit 15

　Text A Flowers in the Sky

　Language in Use

　Text B The Truth Behind the Tagline of KFC

Unit 16

　Text A Black Horse

　Language in Use

　Text B What is "Lean" about Product Development?

Appendix
内容简介:
是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。
目录:
Acknowledgement

Bookmap

Unit 1

　Text A Spotlight on Copenhagen

　Language in Use

　Text B Lenovo Steps Out Onto Global Stage

Unit 2

　Text A A Coke and a Smile Language in Use

　Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales

Unit 3

　Text A The Rich Man and the Poor Man

　Language in Use

　Text B Look up! Big Bucks in Billboards

Unit 4

　Text A The Power of a Blue Box Language in Use

　Text B China's Commercial Ties with EU

Unit 5

　Text A The Value of Time

　Language in Use

　Text B How Could Huawei Realize Its Great Leap Forward?

Unit 6

　Text A Delight

　Language in Use

　Text B How to Organize Your Business

Unit 7

　Text A Only Children, Finding the Middle Ground Between Lonely and Lionized

　Language in Use

　Text B Planning a Positive Cash Flow

Unit 8

　Text A British Pub Culture

　Language in Use

　Text B Competitive Strategy and Change Management

Unit 9

　Text A Home

　Language in Use

　Text B Three-point Turn Hyundai in America

Unit 10

　Text A My Bank Account

　Language in Use

　Text B Lessons from the Enron Scandal

Unit 11

　Text A Leave Your Hat On, but Lose the Jeans

　Language in Use

　Text B The lnternet Changes Rules of Game

Unit 12

　Text A One Man Talking

　Language in Use

　Text B Franchising Pros and Cons: Is Franchising Right for You?

　Text A Heard on the Street

　Language in Use

Unit 13

　Text A Heard on the Street

　Language in Use

　Text B Creating a High Performance Culture - Breathe in and ou

Unit 14

　Text A I Know Why the Caged Bird Sing

　Language in Use

　Text B The Culture of Collaboration: Building Bridges for Success

Unit 15

　Text A Flowers in the Sky

　Language in Use

　Text B The Truth Behind the Tagline of KFC

Unit 16

　Text A Black Horse

　Language in Use

　Text B What is "Lean" about Product Development?

Appendix

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