Eveolution: The Eight Truths of Marketing to Women

Eveolution: The Eight Truths of Marketing to Women
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作者: ,
出版社: Hyperion
2000-06
ISBN: 9780786865239
定价: 233.10
装帧: 精装
页数: 304页
正文语种: 英语
  • If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorns prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolutiona trend that will redefine the way companies ... Eric S. Nylund received a B.S. in chemistry from UC Santa Barbara and a Masters in theoretical physics from UC San Diego. A 1994 graduate of the Clarion West writers' workshop, he is the author of three previous novels, and has recently completed A Signal Shattered,the sequel to Signal To Noise. He lives with his wife in Seattle, Washington.
  • 内容简介:
    If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorns prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolutiona trend that will redefine the way companies ...
  • 作者简介:
    Eric S. Nylund received a B.S. in chemistry from UC Santa Barbara and a Masters in theoretical physics from UC San Diego. A 1994 graduate of the Clarion West writers' workshop, he is the author of three previous novels, and has recently completed A Signal Shattered,the sequel to Signal To Noise. He lives with his wife in Seattle, Washington.
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