未读消息消息

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

Users,NotCustomersWhoReallyDeterminesthe

Users,NotCustomersWhoReallyDeterminesthe

分享

作者: Aaron Shapiro 著

出版社: PenguinPublishingGroup

出版时间: 2013-07

ISBN: 9781591846314

定价: 134.20

装帧: 平装

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

If you still think “the customer is king，” you’re falling behind. Today’s most powerful growth engine is users—people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.As CEO of the digital marketing agency HUGE， Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that the most successful companies focus on users first. Look at Facebook and Google. They built their businesses before they even figured out what they were selling， let alone who their customers were.Shapiro argues that every business needs to stop obsessing about customers and start creating powerful user experiences. For instance： Mint.com made the easiest and most effective interface for controlling your personal finances， and once there， you can follow ads that let you improve your financial performance even more. And Net_ ix took down Blockbuster by treating its subscribers as users， not customers. It continually changed and improved its technology to create the best possible experience instead of maximizing rental fees and late fees. AARON SHAPIRO is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. Prior to HUGE, Shapiro was a technology entrepreneur, venture capitalist, and management consultant. He lives in New York City.Visit www.hugeinc.com,,
内容简介:
If you still think “the customer is king，” you’re falling behind. Today’s most powerful growth engine is users—people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.As CEO of the digital marketing agency HUGE， Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that the most successful companies focus on users first. Look at Facebook and Google. They built their businesses before they even figured out what they were selling， let alone who their customers were.Shapiro argues that every business needs to stop obsessing about customers and start creating powerful user experiences. For instance： Mint.com made the easiest and most effective interface for controlling your personal finances， and once there， you can follow ads that let you improve your financial performance even more. And Net_ ix took down Blockbuster by treating its subscribers as users， not customers. It continually changed and improved its technology to create the best possible experience instead of maximizing rental fees and late fees.
作者简介:
AARON SHAPIRO is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. Prior to HUGE, Shapiro was a technology entrepreneur, venture capitalist, and management consultant. He lives in New York City.Visit www.hugeinc.com,,

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助

Users,NotCustomersWhoReallyDeterminesthe

暂无新书在售