商贸英语高级教程①

商贸英语高级教程①

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作者: 罗汉主编

出版社: 复旦大学出版社

出版时间: 2006-10

版次: 1

ISBN: 9787309051551

定价: 13.80

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 142页

字数: 165千字

分类: 语言文字

UNIT ONE

  Text The Introduction of Economics

  Further Reading People Respond to Incentives

UNIT TWO

  Text Thinking Like an Economist

  Further Reading Why Economists Disagree

UNIT THREE

  Text What Is a Market?

  Further Reading Market Price in Competitive and Non-competitive Market

UNIT FOUR

  Text Speculators and Markets

  Further Reading Speculators and Markets

UNIT FIVE

  Text The Development of China s Service Sector

  Further Reading Problems in China s Service Sector

UNIT SIX

  Text The Management Functions

  Further Reading Controlling

UNIT SEVEN

  Text Marketing: General Mills Introduces a New Product

  Further Reading Consumer Preferences

UNIT EIGHT

  Text Why Business Smarts Are Investing Smarts

  Further Reading Investments That Pay Today — and Tomorrow

UNIT NINE

  Text Making More Money at Work — CNN s Gerri Willis Offers

  Five Tips on How to Fatten Your Paycheck

  Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for Both

UNIT TEN

  Text The Value of Information

  Further Reading The Value of Information in the Dairy Industry

UNIT ELEVEN

  Text Information and Consultation

  Further Reading More Emphasis on Process

UNIT TWELVE

  Text Employee Relations: Motivation and Morale

  Further Reading Needs of Workers

UNIT THIRTEEN

  Text The World after Textile Quotas

  Further Reading U.S. Officials Hail Textile Agreement with China

UNIT FOURTEEN

  Text Evolution of the Payments System

  Further Reading Money in the U.S. Economy

UNIT FIFTEEN

  Text What Is the Dow Jones Industrial Average， Anyway?

  Further Reading Equity Securities: Common Stock
目录:
UNIT ONE

  Text The Introduction of Economics

  Further Reading People Respond to Incentives

UNIT TWO

  Text Thinking Like an Economist

  Further Reading Why Economists Disagree

UNIT THREE

  Text What Is a Market?

  Further Reading Market Price in Competitive and Non-competitive Market

UNIT FOUR

  Text Speculators and Markets

  Further Reading Speculators and Markets

UNIT FIVE

  Text The Development of China s Service Sector

  Further Reading Problems in China s Service Sector

UNIT SIX

  Text The Management Functions

  Further Reading Controlling

UNIT SEVEN

  Text Marketing: General Mills Introduces a New Product

  Further Reading Consumer Preferences

UNIT EIGHT

  Text Why Business Smarts Are Investing Smarts

  Further Reading Investments That Pay Today — and Tomorrow

UNIT NINE

  Text Making More Money at Work — CNN s Gerri Willis Offers

  Five Tips on How to Fatten Your Paycheck

  Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for Both

UNIT TEN

  Text The Value of Information

  Further Reading The Value of Information in the Dairy Industry

UNIT ELEVEN

  Text Information and Consultation

  Further Reading More Emphasis on Process

UNIT TWELVE

  Text Employee Relations: Motivation and Morale

  Further Reading Needs of Workers

UNIT THIRTEEN

  Text The World after Textile Quotas

  Further Reading U.S. Officials Hail Textile Agreement with China

UNIT FOURTEEN

  Text Evolution of the Payments System

  Further Reading Money in the U.S. Economy

UNIT FIFTEEN

  Text What Is the Dow Jones Industrial Average， Anyway?

  Further Reading Equity Securities: Common Stock

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