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Mission and Money

Mission and Money

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作者: Burton A. Weisbrod 著

出版社: Cambridge University Press

出版时间: 2010-03

版次: 1

ISBN: 9780521735742

定价: 250.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 339页

分类: 外文古旧书>英文书>社会文化

1人买过

　　Mission and Money goes beyond the common focus on eliteuniversities and examines the entire higher education industry,including the rapidly growing for-profit schools. The sectorincludes research universities, four-year colleges, two-yearschools, and non-degree-granting career academies. Manyinstitutions pursue mission-related activities that are oftenunprofitable and engage in profitable revenue raising activities tofinance them. This book contains a good deal of original researchon schools' revenue sources from tuition, donations, research,patents, endowments, and other activities. It considers lobbying,distance education, and the world market, as well as advertising,branding, and reputation. The pursuit of revenue, while essentialto achieve the mission of higher learning, is sometimes in conflictwith that mission itself. The tension between mission and money isalso highlighted in the chapter on the profitability ofintercollegiate athletics. The concluding chapter investigatesimplications of the analysis for public policy. 1. An introduction to the higher education industry

2. The higher education business and the business of highereducation -  now and then

3. Is higher education becoming increasingly competitive?

4. The two-good framework: how and why schools are  alike anddifferent

5. Tuition, price discrimination, and financial aid

6. The place of donations in the higher education industry

7. Endowments: financing the mission

8. Generating revenue from research and patents

9. Other ways to generate  revenue - wherever it may be found:lobbying, distance education, and the world market

10. Advertising, branding, and  reputation

11. Are public and nonprofit schools 'businesslike'?Cost-consciousness and the choice between higher-cost and lower-cost faculty

12. Not quite an ivory tower: schools compete bycollaboration

13. Intercollegiate athletics: money or  mission

14. Mission or money: what do colleges want from their athleticcoaches and presidents?

15. Concluding remarks:  what are the public policyissues?
内容简介:
　　Mission and Money goes beyond the common focus on eliteuniversities and examines the entire higher education industry,including the rapidly growing for-profit schools. The sectorincludes research universities, four-year colleges, two-yearschools, and non-degree-granting career academies. Manyinstitutions pursue mission-related activities that are oftenunprofitable and engage in profitable revenue raising activities tofinance them. This book contains a good deal of original researchon schools' revenue sources from tuition, donations, research,patents, endowments, and other activities. It considers lobbying,distance education, and the world market, as well as advertising,branding, and reputation. The pursuit of revenue, while essentialto achieve the mission of higher learning, is sometimes in conflictwith that mission itself. The tension between mission and money isalso highlighted in the chapter on the profitability ofintercollegiate athletics. The concluding chapter investigatesimplications of the analysis for public policy.
目录:
1. An introduction to the higher education industry

2. The higher education business and the business of highereducation -  now and then

3. Is higher education becoming increasingly competitive?

4. The two-good framework: how and why schools are  alike anddifferent

5. Tuition, price discrimination, and financial aid

6. The place of donations in the higher education industry

7. Endowments: financing the mission

8. Generating revenue from research and patents

9. Other ways to generate  revenue - wherever it may be found:lobbying, distance education, and the world market

10. Advertising, branding, and  reputation

11. Are public and nonprofit schools 'businesslike'?Cost-consciousness and the choice between higher-cost and lower-cost faculty

12. Not quite an ivory tower: schools compete bycollaboration

13. Intercollegiate athletics: money or  mission

14. Mission or money: what do colleges want from their athleticcoaches and presidents?

15. Concluding remarks:  what are the public policyissues?

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