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The Upside of Irrationality 怪诞行为学2：非理性的积极力量英文原版

The Upside of Irrationality 怪诞行为学2：非理性的积极力量英文原版

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作者: Dan Ariely （丹·阿雷利）著

出版社: HarperCollins

出版时间: 2010-05

ISBN: 9780062004871

定价: 192.50

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 304页

正文语种: 英语

分类: 外文古旧书>英文书>经济

5人买过

The provocative follow-up to the New York Times bestseller Predictably Irrational

    Why can large bonuses make CEOs less productive?
    How can confusing directions actually help us?
    Why is revenge so important to us?
    Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.
Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how -- and why -- we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home -- and cast our irrational behaviors in a more nuanced light.

　在《怪诞行为学》中，丹·艾瑞里用13个有趣的实验证明，我们并非想象的那样理性， “非理性”才是人类的本能。本书中，他继续用行为实验的方法，结合心理学和行为经济学的知识，以幽默诙谐的语言将非理性的消极影响和积极意义娓娓道来。

　　巨额奖金可以带来高业绩吗？“主人翁意识”在现代社会中依然奏效吗？专业化分工真的有助于提高工作效率吗？速溶咖啡为什么没有煮制咖啡味道好？我们为什么会有报复的欲望和行动？为什么幸福感会很快被生活的平庸侵蚀掉？为什么现代社会择偶的成功率远低于媒妁之言的年代？

　　作者一一剖析了我们在工作和人际关系中的种种“非理性”行为发生的原因——从我们对待工作的态度，到我们的择偶和婚姻生活，再到情绪的效应和幸福的标准——赋予我们看待工作和生活的全新视角。

　　更重要的是，作者认为，非理性未必是坏事，非理性也可以作出完美决策。坦然接受自己非理性的本能，彻底颠覆工作和生活中徒劳的逻辑，重新作出适合自己的完美决策，工作上的成就感和生活中的幸福感唾手可得。

Dan Ariely was born in 1968 in New York, but he grew up in Israel. He was a physics and mathematics major at Tel Aviv University but later switched to philosophy. He holds an M.A. and Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. Ariely has taught at numerous universities including MIT Sloan School of Management, MIT's Media Lab, and Duke University. He is considered one of the leading behavioral economists. His work has been featured in several scholarly journals in the areas of psychology, economics, neuroscience, medicine and business. He has also been published in the New York Times, the Wall Street Journal, The New Yorker, and Scientific American. He is a regular commentator on National Public Radio and has appeared on CNN and CNBC. He is the author of Predictably Irrational the Hidden Forces That Shape Our Decisions and The Upside of Irrationality.

丹·艾瑞里，杜克大学行为经济学教授，著名的行为经济学家，获得心理学博士及商学博士学位。他的文章曾发表在许多重要的学术期刊以及大众媒体上，包括《纽约时报》、《华尔街日报》、《波士顿环球报》、《科学人》杂志和《科学》期刊等。著作有《怪诞行为学》和《怪诞行为学2》。
内容简介:

The provocative follow-up to the New York Times bestseller Predictably Irrational

    Why can large bonuses make CEOs less productive?
    How can confusing directions actually help us?
    Why is revenge so important to us?
    Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.
Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how -- and why -- we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home -- and cast our irrational behaviors in a more nuanced light.

　在《怪诞行为学》中，丹·艾瑞里用13个有趣的实验证明，我们并非想象的那样理性， “非理性”才是人类的本能。本书中，他继续用行为实验的方法，结合心理学和行为经济学的知识，以幽默诙谐的语言将非理性的消极影响和积极意义娓娓道来。

　　巨额奖金可以带来高业绩吗？“主人翁意识”在现代社会中依然奏效吗？专业化分工真的有助于提高工作效率吗？速溶咖啡为什么没有煮制咖啡味道好？我们为什么会有报复的欲望和行动？为什么幸福感会很快被生活的平庸侵蚀掉？为什么现代社会择偶的成功率远低于媒妁之言的年代？

　　作者一一剖析了我们在工作和人际关系中的种种“非理性”行为发生的原因——从我们对待工作的态度，到我们的择偶和婚姻生活，再到情绪的效应和幸福的标准——赋予我们看待工作和生活的全新视角。

　　更重要的是，作者认为，非理性未必是坏事，非理性也可以作出完美决策。坦然接受自己非理性的本能，彻底颠覆工作和生活中徒劳的逻辑，重新作出适合自己的完美决策，工作上的成就感和生活中的幸福感唾手可得。
作者简介:

Dan Ariely was born in 1968 in New York, but he grew up in Israel. He was a physics and mathematics major at Tel Aviv University but later switched to philosophy. He holds an M.A. and Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. Ariely has taught at numerous universities including MIT Sloan School of Management, MIT's Media Lab, and Duke University. He is considered one of the leading behavioral economists. His work has been featured in several scholarly journals in the areas of psychology, economics, neuroscience, medicine and business. He has also been published in the New York Times, the Wall Street Journal, The New Yorker, and Scientific American. He is a regular commentator on National Public Radio and has appeared on CNN and CNBC. He is the author of Predictably Irrational the Hidden Forces That Shape Our Decisions and The Upside of Irrationality.

丹·艾瑞里，杜克大学行为经济学教授，著名的行为经济学家，获得心理学博士及商学博士学位。他的文章曾发表在许多重要的学术期刊以及大众媒体上，包括《纽约时报》、《华尔街日报》、《波士顿环球报》、《科学人》杂志和《科学》期刊等。著作有《怪诞行为学》和《怪诞行为学2》。

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