HowtoManageYourAccountingPractice:TakingYourFirmfromChaostoConsensus,6thEdition
出版时间:
2009-06
ISBN:
9780808021377
定价:
2146.80
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How to Manage Your Accounting Practice (Sixth Edition) updates the previous edition and offers clear, hands-on guidance for how to effectively manage a firm today and lay the groundwork for the firm of the future. Practice management used to be a relatively simple process. Today, the world of accounting has changed so much that the old view of CPAs relaxing after the dreaded April 15 deadline is no longer accurate. Tax, audit and consulting engagements keep most firms busy 12 months a year, and “best practices for running a firm” has morphed into “best practices for managing chaos.” The tools and skills needed to lead a firm successfully in the 21st century are vastly different than those required as little as 5 or 10 years ago. Marsha Leest is a nationally recognized expert in the field of accounting firm marketing. Her experience as an in-house marketing director for a top 25 accounting and business consulting firm coupled with the knowledge she gained as a consultant to the in
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内容简介:
How to Manage Your Accounting Practice (Sixth Edition) updates the previous edition and offers clear, hands-on guidance for how to effectively manage a firm today and lay the groundwork for the firm of the future. Practice management used to be a relatively simple process. Today, the world of accounting has changed so much that the old view of CPAs relaxing after the dreaded April 15 deadline is no longer accurate. Tax, audit and consulting engagements keep most firms busy 12 months a year, and “best practices for running a firm” has morphed into “best practices for managing chaos.” The tools and skills needed to lead a firm successfully in the 21st century are vastly different than those required as little as 5 or 10 years ago.
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作者简介:
Marsha Leest is a nationally recognized expert in the field of accounting firm marketing. Her experience as an in-house marketing director for a top 25 accounting and business consulting firm coupled with the knowledge she gained as a consultant to the in
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