The Ten Faces of Innovation：IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

The Ten Faces of Innovation：IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

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作者: Thomas （托马斯·凯利）著 , Jonathan Littman （乔纳森·利特曼）著

出版社: Random House US

出版时间: 2005-10

版次: 1

ISBN: 9780385512077

定价: 239.00

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 288页

正文语种: 英语

分类: 外文古旧书>英文书>管理

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Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.
TOM KELLEY is the general manager of IDEO and the author of the bestselling business classic, The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. He lives in Silicon Valley.

JONATHAN LITTMAN is a contributing editor at Playboy and author of several books on business, crime, and sport.
内容简介:
Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.
作者简介:
TOM KELLEY is the general manager of IDEO and the author of the bestselling business classic, The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. He lives in Silicon Valley.

JONATHAN LITTMAN is a contributing editor at Playboy and author of several books on business, crime, and sport.

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