未读消息消息

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

The Persona Principle: How to Succeed in Business with Image Marketing

The Persona Principle: How to Succeed in Business with Image Marketing

分享

作者: Armstrong, Derek,Yu, Kam Wai

出版社: Touchstone Books

出版时间: 1997-05

ISBN: 9780684802695

定价: 384.19

装帧: 其他

页数: 240页

分类: 外文古旧书>英文书>经济

Image Is Power

  Image is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to

   Become successful without capital

  Overcome the two biggest obstacles to success -- invisibility and incredibility

  Capitalize on the five hottest consumer trends to become a market leader

  Wipe out your competition with the five Power Personas

  Employ the 8 Persona Factors -- the most important ways to build image

  Use the 88 Persona Codes -- the proven techniques of Image-Marketing

  Find out how credible you are to your audience

  Rate all of your Persona Assets and Liabilities

  Build a Persona Plan -- a step-by-step marketing plan for success

   Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.,
内容简介:
Image Is Power

  Image is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to

   Become successful without capital

  Overcome the two biggest obstacles to success -- invisibility and incredibility

  Capitalize on the five hottest consumer trends to become a market leader

  Wipe out your competition with the five Power Personas

  Employ the 8 Persona Factors -- the most important ways to build image

  Use the 88 Persona Codes -- the proven techniques of Image-Marketing

  Find out how credible you are to your audience

  Rate all of your Persona Assets and Liabilities

  Build a Persona Plan -- a step-by-step marketing plan for success

   Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.,

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助

目前没有书店销售此书