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Subliminal Persuasion[潜隐劝服：影响与营销秘密]

Subliminal Persuasion[潜隐劝服：影响与营销秘密]

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作者: Dave Lakhani （戴夫·拉克哈尼）著

出版社: Wiley

出版时间: 2008-04

ISBN: 9780470243367

定价: 277.60

装帧: 精装

纸张: 胶版纸

页数: 224页

正文语种: 英语

分类: 外文古旧书>英文书>经济

If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step–by–step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces. Dave Lakhani is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley.
内容简介:
If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step–by–step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
作者简介:
Dave Lakhani is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley.

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