出版历史与文化简明英语教程

作者: 叶文芳著

出版社: 中国人民大学出版社

出版时间: 2016-10

版次: 1

ISBN: 9787300234809

定价: 50.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 204页

丛书: 国际出版与传播英语系列教材

分类: 教材教辅考试>教材>大学教材>语言文字

3人买过

　　该教材以文字与图书的发展史及印刷技术的革新为主线，系统梳理人类出版史上出现过的文字、图书形式、出版形态及其规模化发展的原因，以独特的视角解析基督教的发展及文艺复兴等历史重大事件对图书出版业的促进作用，分析统治阶级对图书、印刷及出版的态度及管制方式对出版业的影响与桎梏，揭示出社会变革、技术革新、文化繁荣与出版业发展之间的相互影响与相互促进作用。　　叶文芳，北京印刷学院新闻出版学院，副教授。从事西方文学文化教学研究多年，曾出版教材专著多部，其中在我社出版的《西方出版贸易实务》今年获“十二五”普通高等教育本科国家级规划教材。 Part One Chinese Publishing History and Culture
Chapter 1 Book Publishing History in China
Section A Book Publishing in Ancient China
Section B Book Publishing in Modern and Contemporary China
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global Section A The Promotion and Strategies from the Government
Section B Approaches for Going Global of Publishing Houses
Part Two Publishing History of Western Countries
Chapter 3 General Considerations and Earliest Book Form in Europe
Section A General Considerations
Section B The Earliest Book Form in Europe
Chapter 4 Ancient Greco-Roman Publishing
Section A Alexandria Library
Section B The Destruction of the World’s Ancient Literature
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era
Section A Greek and Roman in Classical Antiquity
Section B Books in the Early Christian Era
Chapter 6 The Medieval Book and Book Trade
Section A The Medieval Book
Section B The Flourishing Book Trade： 1550—1800
Chapter 7 The Age of Early Printing in Europe
Section A Early Printing： 1450—1550
Section B Printing in Britain
Chapter 8 US Publishing (Colonial Times — Present)
Section A The Colonial Times to 1900： Beginnings
Section B US Publishing from 1900 to the End of the 20th Century： Going
Commercial
Part Three The Digitization and the Future of Book Publishing
Chapter 9 The Digitization of Book Publishing： A Case Study of Higher Education
Book Publishing
Section A The Crisis in Higher Education Books Publishing with the Emergence of
Digital Media
Section B Digitized Higher Education Books
Chapter 10 The Future of Book Publishing
Section A The Seven Technology Trends in Book Publishing
Section B Three Industry Goals in Book Publishing
内容简介:
　　该教材以文字与图书的发展史及印刷技术的革新为主线，系统梳理人类出版史上出现过的文字、图书形式、出版形态及其规模化发展的原因，以独特的视角解析基督教的发展及文艺复兴等历史重大事件对图书出版业的促进作用，分析统治阶级对图书、印刷及出版的态度及管制方式对出版业的影响与桎梏，揭示出社会变革、技术革新、文化繁荣与出版业发展之间的相互影响与相互促进作用。
作者简介:
　　叶文芳，北京印刷学院新闻出版学院，副教授。从事西方文学文化教学研究多年，曾出版教材专著多部，其中在我社出版的《西方出版贸易实务》今年获“十二五”普通高等教育本科国家级规划教材。
目录:
Part One Chinese Publishing History and Culture
Chapter 1 Book Publishing History in China
Section A Book Publishing in Ancient China
Section B Book Publishing in Modern and Contemporary China
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global Section A The Promotion and Strategies from the Government
Section B Approaches for Going Global of Publishing Houses
Part Two Publishing History of Western Countries
Chapter 3 General Considerations and Earliest Book Form in Europe
Section A General Considerations
Section B The Earliest Book Form in Europe
Chapter 4 Ancient Greco-Roman Publishing
Section A Alexandria Library
Section B The Destruction of the World’s Ancient Literature
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era
Section A Greek and Roman in Classical Antiquity
Section B Books in the Early Christian Era
Chapter 6 The Medieval Book and Book Trade
Section A The Medieval Book
Section B The Flourishing Book Trade： 1550—1800
Chapter 7 The Age of Early Printing in Europe
Section A Early Printing： 1450—1550
Section B Printing in Britain
Chapter 8 US Publishing (Colonial Times — Present)
Section A The Colonial Times to 1900： Beginnings
Section B US Publishing from 1900 to the End of the 20th Century： Going
Commercial
Part Three The Digitization and the Future of Book Publishing
Chapter 9 The Digitization of Book Publishing： A Case Study of Higher Education
Book Publishing
Section A The Crisis in Higher Education Books Publishing with the Emergence of
Digital Media
Section B Digitized Higher Education Books
Chapter 10 The Future of Book Publishing
Section A The Seven Technology Trends in Book Publishing
Section B Three Industry Goals in Book Publishing

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出版历史与文化简明英语教程

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