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工商管理硕士英语视听说教程

工商管理硕士英语视听说教程

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作者: 刘晓丹编 , 常青编 , 杨春艳编

出版社: 哈尔滨工业大学出版社

出版时间: 2013-01

版次: 1

ISBN: 9787560338729

定价: 28.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 184页

字数: 283千字

分类: 语言文字

　　《工商管理硕士英语视听说教程/究生英语教程系列丛书·哈尔滨工业大学“十二五”规划教材》是哈尔滨工业大学“十二五”规划教材，以《MBA英语教学大纲》为依据编写。主要包括10个单元，涉及食品安全、科技媒体、社会医疗等现在比较流行的话题，同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。《工商管理硕士英语视听说教程/究生英语教程系列丛书·哈尔滨工业大学“十二五”规划教材》适用于工商管理硕士以及具有同等英语水平的学生使用。 Unit 1 Training and Seminar
Part I Watching and Listening
Activity 1 ： Studying Abroad
Activity 2： Conference and Training Inquires
Activity 3 ： Decision Making
Part II Communication and Discussion
Task 1 ： Overseas Study
Task 2： Preparation for a Seminar
Task 3： Training Methods
Part III Situational Conversations
Situation 1 ： Workshop
Situation 2： Giving a Presentation
Part IV Presentation Skills
Self-Introduction
Part V Culture Notes
Western Festivals
Unit 2 Business and Traveling
Part I Watching and Listening
Activity 1 ： Travel Arrangements
Activity 2： China's High Speed Rail
Activity 3 ： Having a Reservation
Part II Communication and Discussion
Task 1 ： Preparing for a Business Trip
Task 2： Unforgettable Business Trips
Task 3 ： Cutting down Stress of Business Trips
Part III Situational Conversations
Situation 1： Farewell Dinner
Situation 2： Business Trip Abroad
Part IV Presentation Skills
Nonverbal
Part V Culture Notes
A Safe Trip Abroad
Unit 3 Advertising and Marketing
Part I Watching and Listening
Activity 1 ： Ad of Canon
Activity 2 ： Value of Advertising
Activity 3： Marketing Strategy
Part II Communication and Discussion
Task 1 ： The Influence of Advertisement
Task 2 ： Advantages and Disadvantages of Ads
Task 3 ： Marketing Campaign
Part III Situational Conversations
Situation 1 ： False Advertising
Situation 2 ： Achievement Reviews
Part IV Presentation Skills
Structure of Oral Presentation
Part V Culture Notes
Western Traditions and Taboos
Unit 4 Males and Females
Part I Watching and Listening
Activity 1 ： Changing Roles of Males and Females
Activity 2： A Call to Men
Activity 3 ： Women's Ability to See More Colors
Part II Communication and Discussion
Task 1 ： Men's Fantasy
Task 2 ： Attractiveness of Women to Men
Task 3： Gender Differences
Part III Situational Conversations
Situation 1 ： Talking about Husbands
Situation 2： Creating Ideas
Part IV Presentation Skills
Questions & Response to Questions
Part V Culture Notes
The Western Astrology and Chinese Zodiac
Unit 5 Social Media and Technology
Part I Watching and Listening
Activity 1 ： The Future of Customer Experience
Activity 2： Reading in the Internet Age
Activity 3 ： iPad
Part II Communication and Discussion
Task 1 ： Media Formats
Task 2： Paper Books and E-books
Task 3： Media Literacy
Part III Situational Conversations
Situation 1 ： E-products
Situation 2 ： Infomania
Part IV Presentation Skills
Numbers
Part V Culture Notes
American and British Newspapers
Unit 6 People and Career
Part I Watching and Listening
Activity 1 ： Leading to Success
Activity 2： How to Perform Effectively in a Job Interview
Activity 3： Money Types
Part II Communication and Discussion
Task 1 ： Discussion on Success
Task 2 ： Recruitment of Staff
Task 3 ： Employee Benefit
Part III Situational Conversations
Situation 1： Job Hopping
Situation 2 ： Promotion
Part IV Presentation Skills
Describing People
Part V Culture Notes
Chinese Festivals
Unit 7 Food and Safety
Part I Watching and Listening
Activity 1： Taboo Food
Activity 2： Nutrition or Poison
Activity 3 ： Seed of Suicide
Part II Communication and Discussion
Task 1： Extreme Food
Task 2： You Are What You Eat
Task 3： Vegetarian Food
Part III Situational Conversations
Situation 1 ： Cooking
Situation 2： Making Coffee
Part IV Presentation Skills
Chart
Part V Culture Notes
Traditional Chinese Culture （1）
Unit 8 Conferences and Negotiations
Part I Watching and Listening
Activity 1 ： Hosting a Meeting
Activity 2： Business Negotiation
Activity 3 ： Business Conference
Part II Communication and Discussion
Task 1 ： Hosting a conference
Task 2： Interview and Evaluation
Task 3： Business Conference
Part III Situational Conversations
Situation 1 ： Giving Suggestions
Situation 2 ： Bonus
Part IV Presentation Skills
Interpreting （1）
Part V Culture Notes
Negotiation
Unit 9 Health and Therapy
Part I Watching and Listening
Activity 1 ： American Health Care System
Activity 2： Traditional Chinese Medicine
Activity 3 ： Ho'oponopono
Part II Communication and Discussion
Task 1 ： Health Care Systems in Different Countries
Task 2： TCM and Other Therapies
Task 3： How to Stay Healthy
Part m Situational Conversations
Situation 1 ： Talking about TCM
Situation 2 ： Check-up
Part IV Presentation Skills
Giving Instructions
Part V Culture Notes
Traditional Chinese Culture （2）： Buddhism
Unit 10 Anniversary and Celebrations
Part I Watching and Listening
Activity 1： Graduation ceremony
Activity 2 ： Theme Party
Activity 3 ： The Queen's Speech
Part II Communication and Discussion
Task 1 ： Celebrations
Task 2： Party Planning
Task 3 ： Gift Giving
Part III Situational Conversations
Situation 1 ： Graduation Season
Situation 2 ： Congratulations
Part IV Presentation Skills
Interpreting （2）
Part V Culture Notes
Dinner Table Etiquette
内容简介:
　　《工商管理硕士英语视听说教程/究生英语教程系列丛书·哈尔滨工业大学“十二五”规划教材》是哈尔滨工业大学“十二五”规划教材，以《MBA英语教学大纲》为依据编写。主要包括10个单元，涉及食品安全、科技媒体、社会医疗等现在比较流行的话题，同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。《工商管理硕士英语视听说教程/究生英语教程系列丛书·哈尔滨工业大学“十二五”规划教材》适用于工商管理硕士以及具有同等英语水平的学生使用。
目录:
Unit 1 Training and Seminar
Part I Watching and Listening
Activity 1 ： Studying Abroad
Activity 2： Conference and Training Inquires
Activity 3 ： Decision Making
Part II Communication and Discussion
Task 1 ： Overseas Study
Task 2： Preparation for a Seminar
Task 3： Training Methods
Part III Situational Conversations
Situation 1 ： Workshop
Situation 2： Giving a Presentation
Part IV Presentation Skills
Self-Introduction
Part V Culture Notes
Western Festivals
Unit 2 Business and Traveling
Part I Watching and Listening
Activity 1 ： Travel Arrangements
Activity 2： China's High Speed Rail
Activity 3 ： Having a Reservation
Part II Communication and Discussion
Task 1 ： Preparing for a Business Trip
Task 2： Unforgettable Business Trips
Task 3 ： Cutting down Stress of Business Trips
Part III Situational Conversations
Situation 1： Farewell Dinner
Situation 2： Business Trip Abroad
Part IV Presentation Skills
Nonverbal
Part V Culture Notes
A Safe Trip Abroad
Unit 3 Advertising and Marketing
Part I Watching and Listening
Activity 1 ： Ad of Canon
Activity 2 ： Value of Advertising
Activity 3： Marketing Strategy
Part II Communication and Discussion
Task 1 ： The Influence of Advertisement
Task 2 ： Advantages and Disadvantages of Ads
Task 3 ： Marketing Campaign
Part III Situational Conversations
Situation 1 ： False Advertising
Situation 2 ： Achievement Reviews
Part IV Presentation Skills
Structure of Oral Presentation
Part V Culture Notes
Western Traditions and Taboos
Unit 4 Males and Females
Part I Watching and Listening
Activity 1 ： Changing Roles of Males and Females
Activity 2： A Call to Men
Activity 3 ： Women's Ability to See More Colors
Part II Communication and Discussion
Task 1 ： Men's Fantasy
Task 2 ： Attractiveness of Women to Men
Task 3： Gender Differences
Part III Situational Conversations
Situation 1 ： Talking about Husbands
Situation 2： Creating Ideas
Part IV Presentation Skills
Questions & Response to Questions
Part V Culture Notes
The Western Astrology and Chinese Zodiac
Unit 5 Social Media and Technology
Part I Watching and Listening
Activity 1 ： The Future of Customer Experience
Activity 2： Reading in the Internet Age
Activity 3 ： iPad
Part II Communication and Discussion
Task 1 ： Media Formats
Task 2： Paper Books and E-books
Task 3： Media Literacy
Part III Situational Conversations
Situation 1 ： E-products
Situation 2 ： Infomania
Part IV Presentation Skills
Numbers
Part V Culture Notes
American and British Newspapers
Unit 6 People and Career
Part I Watching and Listening
Activity 1 ： Leading to Success
Activity 2： How to Perform Effectively in a Job Interview
Activity 3： Money Types
Part II Communication and Discussion
Task 1 ： Discussion on Success
Task 2 ： Recruitment of Staff
Task 3 ： Employee Benefit
Part III Situational Conversations
Situation 1： Job Hopping
Situation 2 ： Promotion
Part IV Presentation Skills
Describing People
Part V Culture Notes
Chinese Festivals
Unit 7 Food and Safety
Part I Watching and Listening
Activity 1： Taboo Food
Activity 2： Nutrition or Poison
Activity 3 ： Seed of Suicide
Part II Communication and Discussion
Task 1： Extreme Food
Task 2： You Are What You Eat
Task 3： Vegetarian Food
Part III Situational Conversations
Situation 1 ： Cooking
Situation 2： Making Coffee
Part IV Presentation Skills
Chart
Part V Culture Notes
Traditional Chinese Culture （1）
Unit 8 Conferences and Negotiations
Part I Watching and Listening
Activity 1 ： Hosting a Meeting
Activity 2： Business Negotiation
Activity 3 ： Business Conference
Part II Communication and Discussion
Task 1 ： Hosting a conference
Task 2： Interview and Evaluation
Task 3： Business Conference
Part III Situational Conversations
Situation 1 ： Giving Suggestions
Situation 2 ： Bonus
Part IV Presentation Skills
Interpreting （1）
Part V Culture Notes
Negotiation
Unit 9 Health and Therapy
Part I Watching and Listening
Activity 1 ： American Health Care System
Activity 2： Traditional Chinese Medicine
Activity 3 ： Ho'oponopono
Part II Communication and Discussion
Task 1 ： Health Care Systems in Different Countries
Task 2： TCM and Other Therapies
Task 3： How to Stay Healthy
Part m Situational Conversations
Situation 1 ： Talking about TCM
Situation 2 ： Check-up
Part IV Presentation Skills
Giving Instructions
Part V Culture Notes
Traditional Chinese Culture （2）： Buddhism
Unit 10 Anniversary and Celebrations
Part I Watching and Listening
Activity 1： Graduation ceremony
Activity 2 ： Theme Party
Activity 3 ： The Queen's Speech
Part II Communication and Discussion
Task 1 ： Celebrations
Task 2： Party Planning
Task 3 ： Gift Giving
Part III Situational Conversations
Situation 1 ： Graduation Season
Situation 2 ： Congratulations
Part IV Presentation Skills
Interpreting （2）
Part V Culture Notes
Dinner Table Etiquette

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