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KNOW YOUR CUSTOMER - NEW APPROACHES TO UNDERSTANDING CUSTGMER VALUE AND SATISFACTION

KNOW YOUR CUSTOMER - NEW APPROACHES TO UNDERSTANDING CUSTGMER VALUE AND SATISFACTION
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作者: 著 , 著
出版社: Wiley
1996-06
版次: 1
ISBN: 9781557865533
定价: 377.00
装帧: 平装
开本: 其他
纸张: 其他
页数: 360页
正文语种: 英语
丛书: Total Quality Management
分类: 外文古旧书>英文书>经济
  • Dr.WoodruffisDistinguishedProfessorofMarketingattheUniversityofTennessee.Hehaspublishedfourbooksandover40articlesonsuchtopicsasmarketingmanagement,marketopportunityanalyses,customervalueandsatisfaction,andconsumerbehaviour.Dr.Woodruffhasworkedwithmorethan20organizationstohelpthemwithmarketingplanning,marketanalysis,andcustomervalueandsatisfactionmeasurementactivities.Heisalsoaspeakerinmanagementdevelopmentprograms.Dr.Gardialsresearchinterestsareintheareasofcustomervalueandsatisfaction,situationalinfluencesinthebuyingandchoiceprocess,informationprocessing,andconsumer/salespersoninteractions.SheisaninstructorintheexecutivetraininginstitutesconductedthroughtheManagementDevelopmentCenterattheUniversityofTennessee,Knoxville.ShehaspublishedarticlesfromherresearchinjournalssuchastheJournalofConsumerResearch,JournalofAdvertising,MarketingLetters,andtheJournalofSatisfaction,DissatisfactionandComplainingBehaviour.
  • 内容简介:
    Dr.WoodruffisDistinguishedProfessorofMarketingattheUniversityofTennessee.Hehaspublishedfourbooksandover40articlesonsuchtopicsasmarketingmanagement,marketopportunityanalyses,customervalueandsatisfaction,andconsumerbehaviour.Dr.Woodruffhasworkedwithmorethan20organizationstohelpthemwithmarketingplanning,marketanalysis,andcustomervalueandsatisfactionmeasurementactivities.Heisalsoaspeakerinmanagementdevelopmentprograms.Dr.Gardialsresearchinterestsareintheareasofcustomervalueandsatisfaction,situationalinfluencesinthebuyingandchoiceprocess,informationprocessing,andconsumer/salespersoninteractions.SheisaninstructorintheexecutivetraininginstitutesconductedthroughtheManagementDevelopmentCenterattheUniversityofTennessee,Knoxville.ShehaspublishedarticlesfromherresearchinjournalssuchastheJournalofConsumerResearch,JournalofAdvertising,MarketingLetters,andtheJournalofSatisfaction,DissatisfactionandComplainingBehaviour.
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