Strategic Brand Management

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作者: Kevin Keller

出版社: Pearson Education

出版时间: 2011-01

版次: 1

ISBN: 9780132336222

定价: 1398.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 692页

分类: 外文古旧书>英文书>教育

This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.
内容简介:
This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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