Brewing Up a Business

Brewing Up a Business
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作者:
出版社: Wiley
2011-01
版次: 2
ISBN: 9780470942314
定价: 222.00
装帧: 平装
开本: 其他
纸张: 其他
页数: 312页
正文语种: 英语
  • UpdatedbusinesswisdomfromthefounderofDogfishHead,thenation′sfastestgrowingindependentcraftbreweryStartingwithnothingmorethanahomebrewingkit,SamCalagioneturnedhisentrepreneurialdreamintoafoamyrealityintheformofDogfishHeadCraftBrewery,oneofAmerica′sbestandfastestgrowingcraftbreweries.InthisnewlyupdatedSecondEdition,Calagioneoffersadeeperreal–worldlookatentrepreneurshipandwhatittakestooperateandgrowasuccessfulbusiness.Inseveralnewchapters,hediscussesDogfish′smostinnovativemarketingideas,includinghowsocialmediahasbecomeanintegralpartofthebusinessmodelandhowothersmallbusinessescanuseittocatchupwithbiggercompetitors.Calagionealsopresentsacompellingargumentforchoosingtokeephisbusinesssmallandartisanal,despitegrowingdemandforhisproducts.UpdatedtoofferamorecompletelookatwhatittakestokeepasmallbusinessboomingAninspiringstoryofrenegadeentrepreneurialismandtherewardsofdreamingbig,workinghard,andthinkingunconventionallyShowshowtousesocialmediatoreachnewcustomersandgrowabusinessForanyentrepreneurwithadream,BrewingUpaBusiness,SecondEditionpresentsanenlightening,in–depthlookatwhatittakestosucceedontheirownterms. SAMCALAGIONEisthefounderandownerofDogfishHeadCraftBreweryinMilton,Delaware,oneofthenation'sfastestgrowingindependentbreweries,andDogfishHeadBrewings&EatsinRehobothBeach,Delaware.HisinnovativestylehasearnedhimareputationasoneofAmerica'smostadventurousentrepreneursandbrewers.ASmallBusinessAssociationBusinessmanoftheYearandaHuffingtonPostGameChangerfor2010,heisthestaroftheDiscoveryChannel'snewshowBrewMasters.HelivesinLewes,Delaware. Foreword:ThePassionoftheIndividualviiPrefaceixIntroductionxiiiChapter1THEUNCONVENTIONALBEGINNINGSOFANENTREPRENEUR1Chapter2BUSINESSFROMTHEINSIDEOUT:Self-Discovery,Inspiration,Passion21Chapter3KEEPINGYOURBALANCE:CreatingaHarmonybetweenWorkandLife37Chapter4CREATINGABUSINESSOFFERING:DevelopingGoodsandServices55Chapter5CRAFTINGABRANDINACOOKIE-CUTTERWORLD:EmbracingYourInefficiencies73Chapter6MARKETINGONASMALLBUSINESSBUDGET:PromotingYourBusinesswithLittleorNoMoney89Chapter7GOINGSOCIAL119Chapter8PUBLICITYSTUNTS(AREPOORLYNAMED)125Chapter9STALKINGTHEKILLERAPP:CreatingInnovation153Chapter10SELLINGDISTINCTION,SPECIALIZATION,ANDVARIETY179Chapter11CASHISKING(WELL,SORTOF)195Chapter12LEADERSHIP:InTheoryandinPractice213Chapter13EFFECTIVELYMANAGINGCOWORKERS231Chapter14WORKINGTOWARDIRRELEVANCE243Chapter15HOMEBREWRENDEZVOUS257Chapter16TOSMALL-BUSINESSSUCCESS265Index271
  • 内容简介:
    UpdatedbusinesswisdomfromthefounderofDogfishHead,thenation′sfastestgrowingindependentcraftbreweryStartingwithnothingmorethanahomebrewingkit,SamCalagioneturnedhisentrepreneurialdreamintoafoamyrealityintheformofDogfishHeadCraftBrewery,oneofAmerica′sbestandfastestgrowingcraftbreweries.InthisnewlyupdatedSecondEdition,Calagioneoffersadeeperreal–worldlookatentrepreneurshipandwhatittakestooperateandgrowasuccessfulbusiness.Inseveralnewchapters,hediscussesDogfish′smostinnovativemarketingideas,includinghowsocialmediahasbecomeanintegralpartofthebusinessmodelandhowothersmallbusinessescanuseittocatchupwithbiggercompetitors.Calagionealsopresentsacompellingargumentforchoosingtokeephisbusinesssmallandartisanal,despitegrowingdemandforhisproducts.UpdatedtoofferamorecompletelookatwhatittakestokeepasmallbusinessboomingAninspiringstoryofrenegadeentrepreneurialismandtherewardsofdreamingbig,workinghard,andthinkingunconventionallyShowshowtousesocialmediatoreachnewcustomersandgrowabusinessForanyentrepreneurwithadream,BrewingUpaBusiness,SecondEditionpresentsanenlightening,in–depthlookatwhatittakestosucceedontheirownterms.
  • 作者简介:
    SAMCALAGIONEisthefounderandownerofDogfishHeadCraftBreweryinMilton,Delaware,oneofthenation'sfastestgrowingindependentbreweries,andDogfishHeadBrewings&EatsinRehobothBeach,Delaware.HisinnovativestylehasearnedhimareputationasoneofAmerica'smostadventurousentrepreneursandbrewers.ASmallBusinessAssociationBusinessmanoftheYearandaHuffingtonPostGameChangerfor2010,heisthestaroftheDiscoveryChannel'snewshowBrewMasters.HelivesinLewes,Delaware.
  • 目录:
    Foreword:ThePassionoftheIndividualviiPrefaceixIntroductionxiiiChapter1THEUNCONVENTIONALBEGINNINGSOFANENTREPRENEUR1Chapter2BUSINESSFROMTHEINSIDEOUT:Self-Discovery,Inspiration,Passion21Chapter3KEEPINGYOURBALANCE:CreatingaHarmonybetweenWorkandLife37Chapter4CREATINGABUSINESSOFFERING:DevelopingGoodsandServices55Chapter5CRAFTINGABRANDINACOOKIE-CUTTERWORLD:EmbracingYourInefficiencies73Chapter6MARKETINGONASMALLBUSINESSBUDGET:PromotingYourBusinesswithLittleorNoMoney89Chapter7GOINGSOCIAL119Chapter8PUBLICITYSTUNTS(AREPOORLYNAMED)125Chapter9STALKINGTHEKILLERAPP:CreatingInnovation153Chapter10SELLINGDISTINCTION,SPECIALIZATION,ANDVARIETY179Chapter11CASHISKING(WELL,SORTOF)195Chapter12LEADERSHIP:InTheoryandinPractice213Chapter13EFFECTIVELYMANAGINGCOWORKERS231Chapter14WORKINGTOWARDIRRELEVANCE243Chapter15HOMEBREWRENDEZVOUS257Chapter16TOSMALL-BUSINESSSUCCESS265Index271
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