商务跨文化交际
出版时间:
2004-01
版次:
1
ISBN:
9787307041233
定价:
19.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
223页
字数:
267千字
正文语种:
简体中文
1人买过
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《商务跨文化交际》结合文化学和国际商务的几个层面结合丰富案例进行跨文化交流基本技能的训练，涉及国际交流中的文化冲突、不同文化对谈判方式的影响等。 Chapter1GeneralIntroduction
Section1WhatIsCommunicationLike？
Section2WhatIsCross-ChulturalCommunication？
Section3WhatDoesCross-CulturalCommunicationMeantoBusinessPeople？
SupplementaryReading：MonsieruMickey
Chapter2FacetoFace
Section1HowtoMakeIntroduction？
Section2HowtoDealwithBusinessCards？
Section3WhatShouldWeSayforSmallChat？
SupplementaryReading：IndividualismandCollectivism
Chapter3SocialInteraction
Section1HowtoScheduleVisitingandEntertaining？
Section2ABCforGiftsExchanging
Section3HowtoMakeaDisagreementPleasant？
SupplementaryReading：SpokenCommunication-WaysofListeningandSpeaking
Chapter4GenderCommunication
Section1AreThereAnyDifferencesinMaleandFemale'sCommunication？
Section2HowAreRolesFemalesPlayinginIntemationalBusiness？
Section3ALoserorWinnerintheGame？
SupplementaryReading：WhyAreWomenandMenDifferent？
Chapter5Non-VerbalCommunication
Section1WhatIstheRangeofNon-VerbalCommunicationinBusiness？
Section2SimilarEncodingandDecodingofNon-VerbalSignals
Section3SinilarEncodingwithDifferentDecdoingofNon-VerbalSignals
SupplementaryReading：CouldyouReadThem？
Chapter6CulturalConfliction
Chapter7BusinessInteraction
Chapter8AttheOffice
Chapter9GlobalMarketing
Appendix1MajorBusionessCountries
Appendix2The40TopBrandsintheWorld
Appendix3MajorOfficialTitles
Appendix4SomeMajorInternationalEconomicandTradeOrganizations
Appendix5MajorWorldMedia
Bibliography（参考书目）
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内容简介:
《商务跨文化交际》结合文化学和国际商务的几个层面结合丰富案例进行跨文化交流基本技能的训练，涉及国际交流中的文化冲突、不同文化对谈判方式的影响等。
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目录:
Chapter1GeneralIntroduction
Section1WhatIsCommunicationLike？
Section2WhatIsCross-ChulturalCommunication？
Section3WhatDoesCross-CulturalCommunicationMeantoBusinessPeople？
SupplementaryReading：MonsieruMickey
Chapter2FacetoFace
Section1HowtoMakeIntroduction？
Section2HowtoDealwithBusinessCards？
Section3WhatShouldWeSayforSmallChat？
SupplementaryReading：IndividualismandCollectivism
Chapter3SocialInteraction
Section1HowtoScheduleVisitingandEntertaining？
Section2ABCforGiftsExchanging
Section3HowtoMakeaDisagreementPleasant？
SupplementaryReading：SpokenCommunication-WaysofListeningandSpeaking
Chapter4GenderCommunication
Section1AreThereAnyDifferencesinMaleandFemale'sCommunication？
Section2HowAreRolesFemalesPlayinginIntemationalBusiness？
Section3ALoserorWinnerintheGame？
SupplementaryReading：WhyAreWomenandMenDifferent？
Chapter5Non-VerbalCommunication
Section1WhatIstheRangeofNon-VerbalCommunicationinBusiness？
Section2SimilarEncodingandDecodingofNon-VerbalSignals
Section3SinilarEncodingwithDifferentDecdoingofNon-VerbalSignals
SupplementaryReading：CouldyouReadThem？
Chapter6CulturalConfliction
Chapter7BusinessInteraction
Chapter8AttheOffice
Chapter9GlobalMarketing
Appendix1MajorBusionessCountries
Appendix2The40TopBrandsintheWorld
Appendix3MajorOfficialTitles
Appendix4SomeMajorInternationalEconomicandTradeOrganizations
Appendix5MajorWorldMedia
Bibliography（参考书目）
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