Blue Ocean Strategy：How to Create Uncontested Market Space and Make Competition Irrelevant

作者: W. Chan （W.钱·金）著 , Renee Mauborgne （勒尼·莫博涅）著

出版社: Harvard Business School Press

出版时间: 2005-02

版次: 1

ISBN: 9781591396192

定价: 236.80

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 256页

正文语种: 英语

丛书: 管理必读系列

分类: 外文古旧书>英文书>社会文化

Winningbynotcompeting:afreshapproachtostrategy.Sincethedawnoftheindustrialage,companieshaveengagedinhead-to-head
competitioninsearchofsustained,profitablegrowth.Theyhavefoughtforcompetitiveadvantage,battledovermarketshare,andstruggledfordifferentiation.

Yetthesehallmarksofcompetitivestrategyarenotthewaytocreateprofitablegrowthinthefuture.Inabookthatchallengeseverythingyouthoughtyouknewabouttherequirementsforstrategicsuccess,W.ChanKimandReneeMauborgnearguethatcutthroatcompetitionresultsinnothingbutabloodyredoceanofrivalsfightingoverashrinkingprofitpool.

Basedonastudyof150strategicmovesspanningmorethanahundredyearsandthirtyindustries,theauthorsarguethatlastingsuccesscomesnotfrombattlingcompetitors,butfromcreating'blueoceans':untappednewmarketspacesripeforgrowth.Suchstrategicmoves'whichtheauthorscall'valueinnovation''createpowerfulleapsinvaluethatoftenrenderrivalsobsoleteformorethanadecade.

BlueOceanStrategypresentsasystematicapproachtomakingthecompetitionirrelevantandoutlinesprinciplesandtoolsanycompanycanusetocreateandcaptureblueoceans.Alandmarkworkthatupendstraditionalthinkingaboutstrategy,thisbookchartsaboldnewpathtowinningthefuture.

《蓝海战略》为企业甩脱竞争提供了一套系统性的方法。在这本颠覆传统战略思维的著作中，作者展示了一套经过实践证明的分析框架和工具，供企业成功地开创和夺取蓝海。通过对各种产业中为数众多的战略行动的分析，作者还提出了成功制定和执行蓝海战略的六项原则。这些原则告诉企业，该如何重建市场边界、注重全局、超越现有需求、遵循合理的战略顺序、克服组织障碍并把战略的执行建成战略的一部分。《蓝海战略》将给你来带全新的管理思维，告诉你企业如何启动和保持获利性增长。全书内容新颖独特、切实可行，启迪你超越产业竞争，开创全新市场。
W.ChanKimisTheBostonConsultingGroupBruceD.HendersonChairProfessorofStrategyandInternationalManagementatINSEADandanadvisorymemberfortheEuropeanUnion.
ReneeMauborgneisTheINSEADDistinguishedFellowandaprofessorofstrategyandmanagementandaFellowoftheWorldEconomicForum.Together,theyhavewrittenfortheWallStreetJournal,NewYorkTimes,andFinancialTimes,andtheirHarvardBusinessReviewarticleshavesoldover500,000reprints.

TheywereselectedforThinkers50,theglobalrankingofbusinessthinkers,andTheSundayTimes(London)calledthem'twoofEurope'sbrightestbusinessthinkers'KimandMauborgneprovideasizeablechallengetothewaymanagersthinkaboutandpracticestrategy.'TheysplittheirtimebetweenNewYorkandFontainebleau,France.

钱·金（韩），欧洲工商管理学院波士顿咨询集团布鲁斯·D·亨德森战略和国际管理教席教授，价值创新网络(value Innovation Network, VIN)的缔造者，达沃斯世界经济论坛会员。同时他还是欧盟的顾问成员，世界战略研究专家前50强。

勒妮·莫博涅（韩），欧洲工商管理学院的学者，战略和管理学教授。 Creating blue oceans
Analytical tools and frameworks
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Overcome key organizational hurdles
Build execution into strategy
Conclusion : the sustainability and renewal of blue ocean strategy
内容简介:
Winningbynotcompeting:afreshapproachtostrategy.Sincethedawnoftheindustrialage,companieshaveengagedinhead-to-head
competitioninsearchofsustained,profitablegrowth.Theyhavefoughtforcompetitiveadvantage,battledovermarketshare,andstruggledfordifferentiation.

Yetthesehallmarksofcompetitivestrategyarenotthewaytocreateprofitablegrowthinthefuture.Inabookthatchallengeseverythingyouthoughtyouknewabouttherequirementsforstrategicsuccess,W.ChanKimandReneeMauborgnearguethatcutthroatcompetitionresultsinnothingbutabloodyredoceanofrivalsfightingoverashrinkingprofitpool.

Basedonastudyof150strategicmovesspanningmorethanahundredyearsandthirtyindustries,theauthorsarguethatlastingsuccesscomesnotfrombattlingcompetitors,butfromcreating'blueoceans':untappednewmarketspacesripeforgrowth.Suchstrategicmoves'whichtheauthorscall'valueinnovation''createpowerfulleapsinvaluethatoftenrenderrivalsobsoleteformorethanadecade.

BlueOceanStrategypresentsasystematicapproachtomakingthecompetitionirrelevantandoutlinesprinciplesandtoolsanycompanycanusetocreateandcaptureblueoceans.Alandmarkworkthatupendstraditionalthinkingaboutstrategy,thisbookchartsaboldnewpathtowinningthefuture.

《蓝海战略》为企业甩脱竞争提供了一套系统性的方法。在这本颠覆传统战略思维的著作中，作者展示了一套经过实践证明的分析框架和工具，供企业成功地开创和夺取蓝海。通过对各种产业中为数众多的战略行动的分析，作者还提出了成功制定和执行蓝海战略的六项原则。这些原则告诉企业，该如何重建市场边界、注重全局、超越现有需求、遵循合理的战略顺序、克服组织障碍并把战略的执行建成战略的一部分。《蓝海战略》将给你来带全新的管理思维，告诉你企业如何启动和保持获利性增长。全书内容新颖独特、切实可行，启迪你超越产业竞争，开创全新市场。
作者简介:
W.ChanKimisTheBostonConsultingGroupBruceD.HendersonChairProfessorofStrategyandInternationalManagementatINSEADandanadvisorymemberfortheEuropeanUnion.
ReneeMauborgneisTheINSEADDistinguishedFellowandaprofessorofstrategyandmanagementandaFellowoftheWorldEconomicForum.Together,theyhavewrittenfortheWallStreetJournal,NewYorkTimes,andFinancialTimes,andtheirHarvardBusinessReviewarticleshavesoldover500,000reprints.

TheywereselectedforThinkers50,theglobalrankingofbusinessthinkers,andTheSundayTimes(London)calledthem'twoofEurope'sbrightestbusinessthinkers'KimandMauborgneprovideasizeablechallengetothewaymanagersthinkaboutandpracticestrategy.'TheysplittheirtimebetweenNewYorkandFontainebleau,France.

钱·金（韩），欧洲工商管理学院波士顿咨询集团布鲁斯·D·亨德森战略和国际管理教席教授，价值创新网络(value Innovation Network, VIN)的缔造者，达沃斯世界经济论坛会员。同时他还是欧盟的顾问成员，世界战略研究专家前50强。

勒妮·莫博涅（韩），欧洲工商管理学院的学者，战略和管理学教授。
目录:
Creating blue oceans
Analytical tools and frameworks
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Overcome key organizational hurdles
Build execution into strategy
Conclusion : the sustainability and renewal of blue ocean strategy