Competitive Advantage:Creating and Sustaining Superior Performance

Competitive Advantage:Creating and Sustaining Superior Performance
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作者:
出版社: Simon & Schuster US
1998-06
ISBN: 9780684841465
定价: 341.60
装帧: 精装
开本: 其他
纸张: 其他
页数: 576页
正文语种: 英语
25人买过
  • COMPETITIVEADVANTAGEintroducesawholenewwayofunderstandingwhatafirmdoes.Porter'sgroundbreakingconceptofthevaluechaindisaggregatesacompanyinto'activities',orthediscretefunctionsorprocessesthatrepresenttheelementalbuildingblocksofcompetitiveadvantage.Nowanessentialpartofinternationalbusinessthinking,COMPETITIVEADVANTAGEtakesstrategyfrombroadvisiontoaninternallyconsistentconfigurationofactivities.Itspowerfulframeworkprovidesthetoolstounderstandthedriversofcostandacompany'srelativecostposition.Porter'svaluechainenablesmanagerstoisolatetheunderlyingsourcesofbuyervaluethatwillcommandapremiumprice,andthereasonswhyoneproductorservicesubstitutesforanother.Heshowshowcompetitiveadvantageliesnotonlyinactivitiesthemselvesbutinthewayactivitiesrelatetoeachother,tosupplieractivities,andtocustomeractivities.Thatthephrases'competitiveadvantage'and'sustainablecompetitiveadvantage'havebecomecommonplaceistestimonytothepowerofPorter'sideas.COMPETITIVEADVANTAGEhasguidedcountlesscompanies,businessschoolstudents,andscholarsinunderstandingtherootsofcompetition.Porter'sworkcapturestheextraordinarycomplexityofcompetitioninawaythatmakesstrategybothconcreteandactionable. MichaelE.Porter,oneoftheworld'sleadingauthoritiesoncompetitivestrategyandinternationalcompetitiveness,isProfessorofBusinessAdministrationattheHarvardBusinessSchool.Heistheauthoroffourteenbooks,amongthemCOMPETITIVESTRATEGY,THECOMPETITIVEADVANTAGEOFNATIONS,andCASESINCOMPETITIVESTRATEGY.
  • 内容简介:
    COMPETITIVEADVANTAGEintroducesawholenewwayofunderstandingwhatafirmdoes.Porter'sgroundbreakingconceptofthevaluechaindisaggregatesacompanyinto'activities',orthediscretefunctionsorprocessesthatrepresenttheelementalbuildingblocksofcompetitiveadvantage.Nowanessentialpartofinternationalbusinessthinking,COMPETITIVEADVANTAGEtakesstrategyfrombroadvisiontoaninternallyconsistentconfigurationofactivities.Itspowerfulframeworkprovidesthetoolstounderstandthedriversofcostandacompany'srelativecostposition.Porter'svaluechainenablesmanagerstoisolatetheunderlyingsourcesofbuyervaluethatwillcommandapremiumprice,andthereasonswhyoneproductorservicesubstitutesforanother.Heshowshowcompetitiveadvantageliesnotonlyinactivitiesthemselvesbutinthewayactivitiesrelatetoeachother,tosupplieractivities,andtocustomeractivities.Thatthephrases'competitiveadvantage'and'sustainablecompetitiveadvantage'havebecomecommonplaceistestimonytothepowerofPorter'sideas.COMPETITIVEADVANTAGEhasguidedcountlesscompanies,businessschoolstudents,andscholarsinunderstandingtherootsofcompetition.Porter'sworkcapturestheextraordinarycomplexityofcompetitioninawaythatmakesstrategybothconcreteandactionable.
  • 作者简介:
    MichaelE.Porter,oneoftheworld'sleadingauthoritiesoncompetitivestrategyandinternationalcompetitiveness,isProfessorofBusinessAdministrationattheHarvardBusinessSchool.Heistheauthoroffourteenbooks,amongthemCOMPETITIVESTRATEGY,THECOMPETITIVEADVANTAGEOFNATIONS,andCASESINCOMPETITIVESTRATEGY.
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