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Human Sigma

Human Sigma

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作者: John H. Fleming 著

出版社: Perseus

出版时间: 2007-10

版次: 1

ISBN: 9781595620163

定价: 224.00

装帧: 精装

开本: 32开

纸张: 胶版纸

页数: 313页

分类: 外文古旧书>英文书>经济

　　The groundbreaking methodology Six Sigma changed the face ofmanufacturing quality. Now, HumanSigma is poised to do the same forsales and service. In the face of widespread perceptions of abysmalcustomer service and disengaged employees — and all-too-realdeclining profit margins — the need for change is obvious. HumanSigma addresses this need with an exciting new method formanaging customer-employee relations that increases bothproductivity and profitability. It incorporates cutting-edgeresearch in the neurosciences and behavioral economics — includingbrain imaging research into customer’s emotional connections to thecompanies they love — with proven techniques for improvingworkforce performance and revenues generated from existingcustomers. This practical handbook appeals to senior leaders andline managers alike who are looking for a way to dramaticallyincrease productivity, retain high value customers, and enhanceorganizational performance. 　　John H. Fleming, Ph.D., is a Principal Fleming is a co-authorof the Harvard Business Review article "Manage Your Human Sigma."Jim Asplund is The Gallup Organization's Chief Scientist forStrengths-Based Development. He leads Gallup's global research onthe science of human strengths, and how to apply them to improveorganizational performance.
内容简介:
　　The groundbreaking methodology Six Sigma changed the face ofmanufacturing quality. Now, HumanSigma is poised to do the same forsales and service. In the face of widespread perceptions of abysmalcustomer service and disengaged employees — and all-too-realdeclining profit margins — the need for change is obvious. HumanSigma addresses this need with an exciting new method formanaging customer-employee relations that increases bothproductivity and profitability. It incorporates cutting-edgeresearch in the neurosciences and behavioral economics — includingbrain imaging research into customer’s emotional connections to thecompanies they love — with proven techniques for improvingworkforce performance and revenues generated from existingcustomers. This practical handbook appeals to senior leaders andline managers alike who are looking for a way to dramaticallyincrease productivity, retain high value customers, and enhanceorganizational performance.
作者简介:
　　John H. Fleming, Ph.D., is a Principal Fleming is a co-authorof the Harvard Business Review article "Manage Your Human Sigma."Jim Asplund is The Gallup Organization's Chief Scientist forStrengths-Based Development. He leads Gallup's global research onthe science of human strengths, and how to apply them to improveorganizational performance.

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Human Sigma

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