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Onward：How Starbucks Fought for Its Life without Losing Its Soul

Onward：How Starbucks Fought for Its Life without Losing Its Soul

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作者: Howard （霍华德·舒尔茨）著 , Joanne Gordon （乔安妮·戈登）著

出版社: Macmillan US

出版时间: 2011-03

ISBN: 9781605292885

定价: 185.00

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 384页

正文语种: 英语

分类: 外文古旧书>英文书>经济

22人买过

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win. Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.
内容简介:
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.
作者简介:
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.

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Onward：How Starbucks Fought for Its Life without Losing Its Soul 9.78161E+12

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