Mindless Eating: Why We Eat More Than We Think

Mindless Eating: Why We Eat More Than We Think
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作者:
2007-08
ISBN: 9780553384482
定价: 119.50
装帧: 平装
开本: 其他
纸张: 其他
页数: 304页
正文语种: 英语
  • Inthisilluminatingandgroundbreakingnewbook,foodpsychologistBrianWansinkshowswhyyoumaynotrealizehowmuchyou’reeating,whatyou’reeating–orwhyyou’reeveneatingatall.

    •Doesfoodwithabrandnamereallytastebetter?
    •Doyouhatebrusselssproutsbecauseyourmotherdid?
    •Doesthesizeofyourplatedeterminehowhungryyoufeel?
    •Howmuchwouldyoueatifyoursoupbowlsecretlyrefilleditself?
    •Whatdoesyourfavoritecomfortfoodreallysayaboutyou?
    •Whydoyouovereatsomuchathealthyrestaurants?

    BrianWansinkisaStanfordPh.D.andthedirectoroftheCornellUniversityFoodandBrandLab.He’sspentalifetimestudyingwhatwedon’tnotice:thehiddencuesthatdeterminehowmuchandwhypeopleeat.Usingingenious,fun,andsometimesdownrightfiendishlycleverexperimentslikethe“bottomlesssoupbowl,”Wansinktakesusonafascinatingtourofthesecretdynamicsbehindourdietaryhabits.Howdoespackaginginfluencehowmuchweeat?Whichmoviesmakeuseatfaster?Howdoesmusicorthecoloroftheroominfluencehowmuchweeat?Howcanwerecognizethe“hiddenpersuaders”usedbyrestaurantsandsupermarketstogetustomindlesslyeat?Whataretherealreasonsmostdietsaredoomedtofail?Andhowcanweusethe“mindlessmargin”tolose–insteadofgain–tentotwentypoundsinthecomingyear?

    MindlessEatingwillchangethewayyoulookatfood,anditwillgiveyouthefactsyouneedtoeasilymakesmarter,healthier,moremindfulandenjoyablechoicesatthedinnertable,inthesupermarket,inrestaurants,attheoffice–evenatavendingmachine–whereveryoudecidetosatisfyyourappetite.


    FromtheHardcoveredition., BrianWansink,Ph.D.isanIowanativeandearnedhisdoctorateatStanfordUniversity.HeistheJohnS.DysonProfessorofMarketingandofNutritionalScienceatCornellUniversity,whereheisDirectoroftheCornellFoodandBrandLab.Theauthorofthreeprofesionalbooksonfoodandconsumerbehavior,heliveswithhisfamilyinIthaca,NewYork,whereheenjoysbothFrenchfoodandFrenchfrieseachweek.


    FromtheHardcoveredition.,,
  • 内容简介:
    Inthisilluminatingandgroundbreakingnewbook,foodpsychologistBrianWansinkshowswhyyoumaynotrealizehowmuchyou’reeating,whatyou’reeating–orwhyyou’reeveneatingatall.

    •Doesfoodwithabrandnamereallytastebetter?
    •Doyouhatebrusselssproutsbecauseyourmotherdid?
    •Doesthesizeofyourplatedeterminehowhungryyoufeel?
    •Howmuchwouldyoueatifyoursoupbowlsecretlyrefilleditself?
    •Whatdoesyourfavoritecomfortfoodreallysayaboutyou?
    •Whydoyouovereatsomuchathealthyrestaurants?

    BrianWansinkisaStanfordPh.D.andthedirectoroftheCornellUniversityFoodandBrandLab.He’sspentalifetimestudyingwhatwedon’tnotice:thehiddencuesthatdeterminehowmuchandwhypeopleeat.Usingingenious,fun,andsometimesdownrightfiendishlycleverexperimentslikethe“bottomlesssoupbowl,”Wansinktakesusonafascinatingtourofthesecretdynamicsbehindourdietaryhabits.Howdoespackaginginfluencehowmuchweeat?Whichmoviesmakeuseatfaster?Howdoesmusicorthecoloroftheroominfluencehowmuchweeat?Howcanwerecognizethe“hiddenpersuaders”usedbyrestaurantsandsupermarketstogetustomindlesslyeat?Whataretherealreasonsmostdietsaredoomedtofail?Andhowcanweusethe“mindlessmargin”tolose–insteadofgain–tentotwentypoundsinthecomingyear?

    MindlessEatingwillchangethewayyoulookatfood,anditwillgiveyouthefactsyouneedtoeasilymakesmarter,healthier,moremindfulandenjoyablechoicesatthedinnertable,inthesupermarket,inrestaurants,attheoffice–evenatavendingmachine–whereveryoudecidetosatisfyyourappetite.


    FromtheHardcoveredition.,
  • 作者简介:
    BrianWansink,Ph.D.isanIowanativeandearnedhisdoctorateatStanfordUniversity.HeistheJohnS.DysonProfessorofMarketingandofNutritionalScienceatCornellUniversity,whereheisDirectoroftheCornellFoodandBrandLab.Theauthorofthreeprofesionalbooksonfoodandconsumerbehavior,heliveswithhisfamilyinIthaca,NewYork,whereheenjoysbothFrenchfoodandFrenchfrieseachweek.


    FromtheHardcoveredition.,,
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