当代国际商务英语阅读

作者: 翁凤翔编

出版社: 上海交通大学出版社

出版时间: 2007-01

版次: 1

ISBN: 9787313045874

定价: 34.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 363页

字数: 736千字

分类: 语言文字

10人买过

《当代国际商务英语阅读》的特点是：学生通过阅读，可以提高国际商务英语的语言能力和阅读能力，同时又学到国际商务基本知识。《当代国际商务英语阅读》共有16章，包括国际商务的主要领域。如国际贸易、国际营销、对外直接投资、世界贸易组织、经济全球化等。每章有背景知识介绍、两篇课文、生词表、详细的课文注释和练习及练习参考答案。翁凤翔，男，上海海事大学外国语学院副教授、国际商务英语翻译硕士生导师，国际商务英语学科带头人，国际商务英语证书考试注册考官。1993年9月至1995年9月在中英浦东高级国际商务英语培训中心(SBET)与英方专家合作进行国际商务英语教学与研究，在英国做访问学者期间(2002．9-2003．9)，任英国中央英格兰大学商学院客座教授，曾访问剑桥大学考试委员会，与英国专家合作进行国际商务英语教学以及商务英语测试课题研究。 Chapter1GeneralViewofInternationalBusiness
BackgroundKnowledge
1.1WTO
1.2Globalization
Chapter2InternationalBusinessLaw
BackgroundKnowledge
2.1ElementsofInternationalContract
2.2InternationalTradeRegulation
Chapter3EconomicIntegration
BackgroundKnowledge
3.1TheEuropeanUnion
3.2NorthAmericanFreeTradeAgreement(NAFTA)
Chapter4InternationalTrade
BackgroundKnowledge
4.1InternationalCommercialTerms
4.2ServiceinInternationalTrade
Chapter5InternationalLogistics
BackgroundKnowledge
5.1InternationalSupplyChain
5.2WarehouseandInventoryControl
Chapter6InternationalPayments
BackgroundKnowledge
6.1LetterofCredit
6.2Collection
Chapter7InternationalFinance
BackgroundKnowledge
7.1ForeignExchangeandItsTransactions
7.2SecuritiesandStocks
Chapter8InternationalMarketing
BackgroundKnowledge
8.1MarketingResearch
8.2ProductPolicy--WhatIsProductPlanning?
Chapter9InternationalAccountingandTaxation
BackgroundKnowledge
9.1AccountingStandardization
9.2InternationalTaxation
Chapter10InternationalHumanResourceManagement
BackgroundKnowledge
10.1ManagingManagers
10.2InternationalLaborRelations
Chapter11ForeignDirectInvestment
BackgroundKnowledge
11.1ForeignDirectInvestment
11.2CostsandBenefitsofFDItotheNation-State
Chapter12InternationalBusinessEnvironment
BackgroundKnowledge
12.1TheTechnologicalandCompetitiveEnvironment
12.2TheGlobalSocialandEconomicEnvironment
Chapter13CultureandInternationalBusiness
BackgroundKnowledge
13.1ElementsofCulture
13.2CulturalDifferencesinInternationalBusiness
Chapter14E-commerce
BackgroundKnowledge
14.1WhatisE-commerce7
14.2On-lineAuctionBusiness
Chapter15InternationalBusinessOrganizations
BackgroundKnowledge
15.1InternationalChamberofCommerce
15.2InternationalStandardOrganization
Chapter16China'sInternationalBusiness
BackgroundKnowledge
16.1China'sConditionsinInternationalBusiness
16.2TheProspectofChina'sInternationalBusiness
KeytoExercises
内容简介:
《当代国际商务英语阅读》的特点是：学生通过阅读，可以提高国际商务英语的语言能力和阅读能力，同时又学到国际商务基本知识。《当代国际商务英语阅读》共有16章，包括国际商务的主要领域。如国际贸易、国际营销、对外直接投资、世界贸易组织、经济全球化等。每章有背景知识介绍、两篇课文、生词表、详细的课文注释和练习及练习参考答案。
作者简介:
翁凤翔，男，上海海事大学外国语学院副教授、国际商务英语翻译硕士生导师，国际商务英语学科带头人，国际商务英语证书考试注册考官。1993年9月至1995年9月在中英浦东高级国际商务英语培训中心(SBET)与英方专家合作进行国际商务英语教学与研究，在英国做访问学者期间(2002．9-2003．9)，任英国中央英格兰大学商学院客座教授，曾访问剑桥大学考试委员会，与英国专家合作进行国际商务英语教学以及商务英语测试课题研究。
目录:
Chapter1GeneralViewofInternationalBusiness
BackgroundKnowledge
1.1WTO
1.2Globalization
Chapter2InternationalBusinessLaw
BackgroundKnowledge
2.1ElementsofInternationalContract
2.2InternationalTradeRegulation
Chapter3EconomicIntegration
BackgroundKnowledge
3.1TheEuropeanUnion
3.2NorthAmericanFreeTradeAgreement(NAFTA)
Chapter4InternationalTrade
BackgroundKnowledge
4.1InternationalCommercialTerms
4.2ServiceinInternationalTrade
Chapter5InternationalLogistics
BackgroundKnowledge
5.1InternationalSupplyChain
5.2WarehouseandInventoryControl
Chapter6InternationalPayments
BackgroundKnowledge
6.1LetterofCredit
6.2Collection
Chapter7InternationalFinance
BackgroundKnowledge
7.1ForeignExchangeandItsTransactions
7.2SecuritiesandStocks
Chapter8InternationalMarketing
BackgroundKnowledge
8.1MarketingResearch
8.2ProductPolicy--WhatIsProductPlanning?
Chapter9InternationalAccountingandTaxation
BackgroundKnowledge
9.1AccountingStandardization
9.2InternationalTaxation
Chapter10InternationalHumanResourceManagement
BackgroundKnowledge
10.1ManagingManagers
10.2InternationalLaborRelations
Chapter11ForeignDirectInvestment
BackgroundKnowledge
11.1ForeignDirectInvestment
11.2CostsandBenefitsofFDItotheNation-State
Chapter12InternationalBusinessEnvironment
BackgroundKnowledge
12.1TheTechnologicalandCompetitiveEnvironment
12.2TheGlobalSocialandEconomicEnvironment
Chapter13CultureandInternationalBusiness
BackgroundKnowledge
13.1ElementsofCulture
13.2CulturalDifferencesinInternationalBusiness
Chapter14E-commerce
BackgroundKnowledge
14.1WhatisE-commerce7
14.2On-lineAuctionBusiness
Chapter15InternationalBusinessOrganizations
BackgroundKnowledge
15.1InternationalChamberofCommerce
15.2InternationalStandardOrganization
Chapter16China'sInternationalBusiness
BackgroundKnowledge
16.1China'sConditionsinInternationalBusiness
16.2TheProspectofChina'sInternationalBusiness
KeytoExercises

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当代国际商务英语阅读

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